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www.hatch.vn
xinchao@hatch.vn
+844 6275 7406
TỔ 14, Flr. 14, 195 Building
195 Doi Can, Ba Dinh
Hanoi, Vietnam
MARKETING MANAGER
JOB DESCRIPTION
I. Background and Framework for Assignment
HATCH! PROGRAM is a start-up incubator and a social enterprise. We are focusing on creating
competitive, innovative and potential Vietnamese start-ups, as well as building a strong start-
up ecosystem in Vietnam. HATCH! PROGRAM consists of three pillars with three teams:
Community Building, Start-up Incubation and Start-up Seed-Funding.
Community Building
The activity focuses on creating values for start-ups by connecting resources, simulating sharing
and building community around the startups scene in Vietnam. Its activities are: TỔ 14 coworking
space, Start-up course, Competition and an annual start-up conference and exhibition HATCH!
FAIR.
Start-up Incubation
The incubation focuses on selecting the most potential and prominent start-ups to join the
program, and provide those selected start-ups with mentorship and network for 3 months in
order to actualize an initial start-up model into a realistic and feasible business plan. This
plan then will be supported with seed-funding in the later stage and support in management,
to be realized as a running start-up.
Start-up Seed-funding
Only investible start-up cases with a right team will be chosen to join a short training and pitching
event with angel investors within the HATCH! ANGEL network – a network for high net-worth
people who are interested in investing in early stage start-ups. Start-ups received seed funding
will be supported with management consultancy.
This assignment is to develop an integrated marketing plan to HATCH! PROGRAM activities, to
identify and drive the key revenue sources while ensuring the HATCH! brand and communications
to external parties.
The Marketing Manager will work closely with HATCH! PROGRAM board members and advisors.
II. Description of Work
Marketing Manager is responsible for planning, managing, implementing and evaluating marketing
activities for all of events and activities of HATCH! PROGRAM, with support from the board
members and advisors.
The main duty of a Marketing Manager includes but not limited to the followings:
hatch.vn
xinchao@hatch.vn
+844 6275 7406
TỔ 14, Flr. 14, 195 Building
195 Doi Can, Ba Dinh
Hanoi, Vietnam
 Participating in the planning process of HATCH! Activities
 Developing Marketing campaign for HATCH! PROGRAM/HATCH! Activities
 Managing, Implementing and Evaluating Marketing activities for HATCH! activities, such as
HATCH! FAIR, HATCH! courses, HATCH! competitions and jointed events with partners
 Managing current resources (related HR, partners network)
 Expanding the network to business partners, and developing partnership/grant proposals
to potential and strategic partners
 Identifying and securing appropriate revenue/funding for HATCH! activities.
III. Deliverables and Results
This is a challenging position that requires an entrepreneurial mindset, while network within the
startup community is a plus.
Specific deliverables and milestones includes but subject to be adjusted:
 A year plan for all HATCH! Community Marketing activities (HATCH! FAIR, HATCH!
Course, HATCH! Competition, Jointed events, etc.)
 Marketing campaigns and reports for HATCH! community events and short courses
 Sales and Revenues
 Marketing documents (proposals, sale kits, MOUs, contracts)
 Partnership agreements/contract with partners (tenants, sponsors, investors)
IV. Working Conditions and Location
The work of the Marketing Manager is carried out on a full-time basis for the first duration of 6
months, from August 2015 to January 2016, and subject to be extended after reviewing and
discussion.
Normal working time: 9AM – 6PM, expected to work later or during weekends.
Payment: Discussion at the interview
Working Locations:
Tổ 14, Floor 14, 195 Building, 195 Doi Can, Ba Dinh, Hanoi
Tổ 7, Floor 7, Illu Building, 150 Lake side Road, Kim Hoa, Phuong Lien, Dong Da, Hanoi
--
Interested candidates should send their full CV to xinchao@hatch.vn/ ngoc@hatch.vn with
title: “Marketing Manager at HATCH! PROGRAM”. Selected candidates will be contacted for
interview.
Deadline for application submission: 08 August, 2015.

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HATCH! Recruitment - Marketing manager

  • 1. www.hatch.vn xinchao@hatch.vn +844 6275 7406 TỔ 14, Flr. 14, 195 Building 195 Doi Can, Ba Dinh Hanoi, Vietnam MARKETING MANAGER JOB DESCRIPTION I. Background and Framework for Assignment HATCH! PROGRAM is a start-up incubator and a social enterprise. We are focusing on creating competitive, innovative and potential Vietnamese start-ups, as well as building a strong start- up ecosystem in Vietnam. HATCH! PROGRAM consists of three pillars with three teams: Community Building, Start-up Incubation and Start-up Seed-Funding. Community Building The activity focuses on creating values for start-ups by connecting resources, simulating sharing and building community around the startups scene in Vietnam. Its activities are: TỔ 14 coworking space, Start-up course, Competition and an annual start-up conference and exhibition HATCH! FAIR. Start-up Incubation The incubation focuses on selecting the most potential and prominent start-ups to join the program, and provide those selected start-ups with mentorship and network for 3 months in order to actualize an initial start-up model into a realistic and feasible business plan. This plan then will be supported with seed-funding in the later stage and support in management, to be realized as a running start-up. Start-up Seed-funding Only investible start-up cases with a right team will be chosen to join a short training and pitching event with angel investors within the HATCH! ANGEL network – a network for high net-worth people who are interested in investing in early stage start-ups. Start-ups received seed funding will be supported with management consultancy. This assignment is to develop an integrated marketing plan to HATCH! PROGRAM activities, to identify and drive the key revenue sources while ensuring the HATCH! brand and communications to external parties. The Marketing Manager will work closely with HATCH! PROGRAM board members and advisors. II. Description of Work Marketing Manager is responsible for planning, managing, implementing and evaluating marketing activities for all of events and activities of HATCH! PROGRAM, with support from the board members and advisors. The main duty of a Marketing Manager includes but not limited to the followings:
  • 2. hatch.vn xinchao@hatch.vn +844 6275 7406 TỔ 14, Flr. 14, 195 Building 195 Doi Can, Ba Dinh Hanoi, Vietnam  Participating in the planning process of HATCH! Activities  Developing Marketing campaign for HATCH! PROGRAM/HATCH! Activities  Managing, Implementing and Evaluating Marketing activities for HATCH! activities, such as HATCH! FAIR, HATCH! courses, HATCH! competitions and jointed events with partners  Managing current resources (related HR, partners network)  Expanding the network to business partners, and developing partnership/grant proposals to potential and strategic partners  Identifying and securing appropriate revenue/funding for HATCH! activities. III. Deliverables and Results This is a challenging position that requires an entrepreneurial mindset, while network within the startup community is a plus. Specific deliverables and milestones includes but subject to be adjusted:  A year plan for all HATCH! Community Marketing activities (HATCH! FAIR, HATCH! Course, HATCH! Competition, Jointed events, etc.)  Marketing campaigns and reports for HATCH! community events and short courses  Sales and Revenues  Marketing documents (proposals, sale kits, MOUs, contracts)  Partnership agreements/contract with partners (tenants, sponsors, investors) IV. Working Conditions and Location The work of the Marketing Manager is carried out on a full-time basis for the first duration of 6 months, from August 2015 to January 2016, and subject to be extended after reviewing and discussion. Normal working time: 9AM – 6PM, expected to work later or during weekends. Payment: Discussion at the interview Working Locations: Tổ 14, Floor 14, 195 Building, 195 Doi Can, Ba Dinh, Hanoi Tổ 7, Floor 7, Illu Building, 150 Lake side Road, Kim Hoa, Phuong Lien, Dong Da, Hanoi -- Interested candidates should send their full CV to xinchao@hatch.vn/ ngoc@hatch.vn with title: “Marketing Manager at HATCH! PROGRAM”. Selected candidates will be contacted for interview. Deadline for application submission: 08 August, 2015.