Video link: http://youtu.be/Q31IRTwk4rM Havas explores the latest in technology, content and media at the 2015 Consumer Electronic Show in Las Vegas, US. The top five areas that we believe will impact media communications globally this year going forward: 1) Custom Connectivity & Creativity 2) Responsive Environments 3) Alternate & Enhanced Realities 4) Content is Currency 5) New Mobility

1. SENSING
THE FUTURE OF
TECHNOLOGY
2015
Link to You Tube video::
http://youtu.be/Q31IRTwk4rM

2. Havas Media Group
analyzes the latest in
technology, content and
media at the 2015
Consumer Electronic
Show in Las Vegas, US.
Here are the top five
areas that we believe will
impact media
communications globally
this year going forward.
TECH & MEDIA TRENDS: 2015
#1
CUSTOM
CONNECTIVITY
AND
CREATIVITY
#3
ALTERNATE
AND
ENHANCED
REALITIES
#5
NEW MOBILITY
#2
RESPONSIVE
ENVIRONMENTS
#4
CONTENT IS
CURRENCY

3. #1
CUSTOM
CONNECTIVITY
& CREATITIVY
It’s all about consumer choice, control and
expression
Wearable devices (watches, glasses,
appliances) that let you access and manage
your own personal ecosystem of content
3D printers that let you design your own food,
clothing, products, style and identity

4. RICH
DATA
CO-BRAND
EXPRESSION
#1
CUSTOM CONNECTIVITY & CREATIVY
MARKETING IMPLICATIONS
Brands can access real
behavioral data to inform decision
making. Consumers can access,
manage their data (life tracking) to
monitor and improve their lives
Creative opportunities for co-
creation, customization of products
and services, and brand
collaboration (i.e. fashion+tech)
PERSONALIZED &
CONTEXTUAL
The next media frontier is wearables
and the Internet of Things; Marketers
must balance privacy with
content/messaging relevancy, and
format

5. #2
RESPONSIVE
ENVIRONMENTS
Sensored surroundings, pervasive screens
Interactive interfaces, visual projections
Smart homes with embedded sensors
everywhere that respond to movement, sound,
touch, temperature and more

6. LIVING
EXPERIENCES
FRICTIONLESS
& INTEGRATED
Spaces that are responsive to
facial recognition, physical
movements, audio,
temperature, time and light.
Personalizes accordingly
Sound blends into light and into
video to seamlessly create
ambient experiences for personal
and group styles/moods
#2
RESPONSIVE ENVIRONMENTS
MARKETING IMPLICATIONS
PERSONAL
ECOSYSTEM
Meaningful data to develop
new products + services that
help people build smarter
homes, smarter retail spaces,
smarter travel, etc.

7. #3
ALTERNATE
& ENHANCED
REALITIES
Blending physical and digital worlds to
enhance life experiences
Virtual reality is a fully 360º immersive view of
an alternate world
Augmented reality is an added layer of
relevant content but doesn’t replace the real
world that you are experiencing

8. 3D exploratory trial before
product purchase – visualize choices
(i.e. travel, house, car)
Activate traditional media, events
and products within augmented
reality and gestural control
Immersive storytelling of
visual, audio, gestural
Live training
MEDIA
ACTIVATION
PRODUCT
CONSIDERATION
LIVING
STORIES
#3
ALTERNATE & ENHANCED REALITIES
MARKETING IMPLICATIONS

9. #4
CONTENT
IS
CURRENCY
Fusion of content with technology to connect
to people’s passions points
Higher fidelity forms, 3-D, 4k, live streaming,
user-created, and across multiple platforms

10. Flexibility, options.
Adaptability to what consumer wants,
when and how they choose,
on any platform or device.
Smart TVs and universal OS
Beyond hardware, quality
content delivers added value.
Shared partnerships and owned
media should be leveraged
More affordable, accessible ways
of developing and distributing high
quality content; new models of
working, new talents
BRAND
DIFFERENTIATION
CHOICE IS
VALUE
CREATIVE
DEMOCRATIZATION
#4
CONTENT IS CURRENCY
MARKETING IMPLICATIONS

11. #5
NEW
MOBILITY
More versatile ways of getting around, moving
and managing space, new business models
Drones, electric scooters, autonomous cars,
robotic helpers and automatic bikes.
Commercial drones are set to build highways
in the sky.

12. LOCATION-BASED
MARKETING
PERSONAL
ROBOTICS
UNIQUE ACCESS
& PERSPECTIVES
New connected ways to reach
people on-the-go through video, gps
notifications, sponsored routes,
targeted coupons/offers, digital
signage, mobile commerce
Automated services in home,
at store, in office create
opportunities for brand support
and relevant content
Capture images of places and things
beyond the realm of the ordinary.
Provide unique images and stories
from around the world.
Remote delivery mechanism
#5
NEW MOBILITY
MARKETING IMPLICATIONS

13. Link to You Tube video:
http://youtu.be/Q31IRTwk4rM

14. Rori DuBoff / GLOBAL HEAD OF STRATEGY
rori.duboff@havasmg.com
@rduboff
Daniel Rodrigo / GLOBAL STRATEGY DIRECTOR
daniel.rodrigo@havasmg.com
@danielrodrigo
THANK YOU