The ever-evolving digital industry.

1. ANALYSIS

2. The fragmented technology landscape

3. How to covert Internet users into
Buyers/Prospects
• Interaction : loyalty marketing based on users’
behavior on the net
• Personalized message : real time control since
each of them is unique
• CRM Optimization : effective CRM data base
to response directly to their need

4. Digital marketing tools
SEM SMO
Marketing
Mobile
DISPLAY

5. Search Engine Marketing
SEO/Commercial links
- Prediction of the campaign’s performance
- Improving the offer thanks to users’
involvement
- Semantic Web Google ads
- Multi-channels traffic control
- Optimization of the mobile search campaign
- Prospect’s conversion tools
- Take into account the international users' profile

6. DISPLAY : The interactivity is the new
solution
• Improve the effectiveness, the impact and
increase the click rate.
• The Remarketing feature to suggest to the user to
come back with personalization tools.
• Use of the appropriate web format
• Including the Eye tracking rules
• Choose the right web site
• Animated ads or not, be on the right place at the
right moment

7. Social Media Optimization
• Facebook as starting point
• Retweets, opinions and votes of users as a
effective tool to assess the popularity rating of
a web site
• Multi-channeling referencing (improved by
Google+ in particular) to reach the target of
B2C campaigns

8. Marketing Mobile
To expand
your brand
To attract
new
customers
To generate
income
To gain the
loyalty

9. Marketing Mobile to expand your brand
• To make accessible your brand at any time
• To reinforce the impact of your multi-channel
campaign
• To benefit from the innovative image of the
mobile (smartphones, …)

10. Marketing Mobile to attract new customers
• To approach the clients to promote products
and services
• To generate traffic to the point of sale
• To create a clients’ database

11. Marketing Mobile to generate income
• To propose an additional sales network
• To stimulate the impulse buying
• To monetize the audience of your mobile site
(Google Adsense, display, applications, …)
• To drive the sales in the point of sale

12. Marketing Mobile to gain the loyalty
• To drive the loyalty campaign
• To allow the clients to access their personal
area
• To guarantee the clients a better follow-up of
their reservations, orders and purchasing
• To optimize the after-sales service

14. Nero

15. Nero : Campaign analysis
• Media : Print (point of sale, press, billboard)
• Target : Increase Loyalty and improve positioning
towards competitors
• Strategy :
- Simple, warm and uncluttered images
- Copy write inspiring a Neighborhood feeling and
describing warmly the consumers’ feelings with
basic food (bread, soup, coffee,…) according
the seasonal mood

16. Gulf

17. Gulf : Campaign analysis
• Media : TV and Web
• Target : To confirm the leadership. Increase and strengthen
the clients’ confidence with the historical reminder and the
added-value-creating capacity to the community
• Creative Strategy :
- Combination of the present (racing car) and the past (date
of brand’s creation)
- Sepia-toned video showing a racing car
- The tone of voice : ask questions and to end the ad with the
obvious answer
- Snapshot on the brand’s logo

18. Miller

19. Miller : Campaign analysis
• Media : Mobile
• Target : To offer a real world application to
increase attendance in the points of sale
(Bars/Clubs)
• Strategy :
- Invitation : “Be part of it” (It’s Miller Time)
- Access easily : Addresses and maps
- Find the right Bar/Club for you : live video

20. Hava Sari – hava.sari@gmail.com - +44 7849 02 67 35
THANK YOU