Top investment trends in 2014

1. MEDIA INVESTMENTS
OVERVIEW 2014

2. Executive Summary
• +2% increase in media investments for 2014 compared to 2013.
• Automotive is the sector where money is the most invested. Followed by
the banking sector, telecommunications and tourism.
Top 3
• Advertisers of the year:
• Brands of the year:

3. 2014 vs 2013 : +2%
3.764.344.129 €3.704.460.660 €
 2% global increase from 2013 to 2014.
 TV & Dailies have the biggest share of investments. Radio (+8%) and Internet (+6%) both
increased their investments compared to 2013 whereas Free Sheets decreased by 11%.
Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014
22% 22%
7% 7%
3% 3%
39% 39%
13% 14%
1% 1%
8% 9%
6% 6%
2013 2014
Internet
Outdoor
Cinema
Radio
TV
Free Sheets
Magazines
Daily Press

4. Stability in the investments
Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014
 For 2014 vs 2013, the investments remained stable (+2% only).
 Noticeable decrease of investments for Free sheets (-11%).
 Increase for Radio (+8%) & Internet (+6%), whereas the other media remain stable.
Media 2013 2014 2014 vs 2013
Daily Press 802.621.422 824.951.078 3%
Magazines 258.047.434 256.520.573 -1%
Free Sheets 124.428.051 110.753.422 -11%
TV 1.459.729.343 1.450.342.360 -1%
Radio 484.656.762 521.960.059 8%
Cinema 37.696.340 37.833.155 0%
Outdoor 313.680.685 324.642.141 3%
Internet 223.600.621 237.341.342 6%
Grand Total 3.704.460.660 3.764.344.129 2%

5.  Free sheets investments are decreasing every analyzed month (2014 vs 2013).
 Web & Outdoor investments boomed in March and June 2014 (vs 2013).
 Radio index 2014/2013 was positive from January to June.
 Dailies, Radio & Cinema investments increased for the begining of the school year.
Seasonality 2014 vs 2013
Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014 - Index
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Daily Press
Magazines
Free Sheets
TV
Radio
Cinema
Outdoor
Internet
Grand Total

6. Top 10 advertisers in 2014
+30% +44%-5%-4% +4% +28%
 Unilever at the top even with a decrease in investments of 4% compared to 2013.
 P&G is right behind with a decrease of 23%. Conversely, Proximus noticeably increased its
investments by 30%.
 The other advertisers follow a very positive trend except for the two top advertisers and D’Ieteren (-
5%).
+11%+53%-23%
Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014
Proximus and Belgacom investments were cumulated, as well as Mediahuis & Corelio + Concentra investments.
+2%
0
10
20
30
40
50
60
70
80
90
100
2013
2014
Millions

7. Top 10 brands in 2014
+22% +57% -2%+6% +40%+6% +17% -34%
 Telecom, retailers and automotive sectors are the biggest investors in 2014.
 Proximus (+22%) Mobistar (+19%) & Colryut (+57%) are the top investors in 2014.
 General positive trend in investments except for Peugeot (-2%) and Lidl (-34%).
+19% +8%
Source : Nielsen, Gross Investments, Adstat, JAN-DEC 2013 & 2014
Proximus and Belgacom investments were cumulated.
0
10
20
30
40
50
60
Millions
2013
2014

8. THANK YOUAny questions? 2mvdc.belgium@havasmedia.com