The document discusses the film poster for the movie "Attack the Block". It analyzes various elements of the poster and how they appeal to different parts of the target audience. These elements include: 1) The imagery of meteors falling suggests the sci-fi genre and appeals to sci-fi fans. The tagline "INNER CITY VS OUTER SPACE" further signifies the sci-fi and urban genres to attract these audiences. 2) The costumes, ethnicity, and body language of the boy characters aim to make them relatable to younger male viewers. Props like bikes also appeal to teenage interests. 3) Including some older characters broadens the appeal to parents and other age groups who

1. By Sarah

2. Introduction to the film
Attack the block is a British film
directed by Joe Cornish, it is a hybrid
genre with a mixture of urban
comedy and sci-fi. The release date
for the movie was 13th May 201.
production companies for the film:
Studio Canal, Film4 and UK Film
Council.

3. Target Audience
The film „Attack The Block‟ is
targeted and aimed at around 15-
25 year olds. It is aimed at that
specific age range as the
characters from the movie can
relate to the viewers watching the
movie as the characters in the
film are roughly around that age
range (15-25), by having
characters whom you can relate
to, this makes it more interesting
for the viewer. As „Attack The
Block‟ is a hybrid mixed with
urban-comedy and sci-fi, this
would also appeal to the
audience as comedy is a good
way of keeping the viewers
entertained.
Different age
range and
ethnicities of
characters,
appealing to a
larger
audience

4. What is the purpose of a film poster and
where might it be seen?
The purpose of a film poster is to advertise an upcoming film, to let audiences
know that a new film is due for release which raises awareness. A film poster
provides a range of information on an future film such as; the name of the film,
the release date, the stars/actors and actresses who are in the film and the
BBFC certification., Which is important for viewers. This certain information
attracts the audience, through naming who the stars are, as viewers may be
interested if their favourite actor/actress is in a movie, as well as a catchy film
title, and at the same time informs them of vital information they may want to
know about the film, such as the release date and the certification, which will
determine suitability, in such cases as an adult wanting to take a child to see a
film. However, not only does the text attract an audience but the photos and
graphics of the poster can suggest a particular genre and narrative that the film
will follow which is an insight to what the film may be about and therefore
helping them decide if they that is a film they may be interested in. Film posters
can be seen in/on a variety of places such as: Billboards, underground posters,
online and bus stops.

5. Genre Signifiers
To show the genre of the
film, on the poster you can
see meteors falling from the
sky, this indicates that this
movie is sci-fi based, and
this means viewers who are
interested in sci-fi will most
probably want to see this
film. Also the tagline of the
movie “INNER CITY VS
OUTER SPACE” this too
tells the viewers that, the
theme of the movie has
some what to do with sci-fi,
attracting that type of
audience. The tagline also
suggest what hybrid genre
the movie may be as it
says, “inner city” this tells us
that it is also a mixture of an
urban film, this also brings
another specific type
audience, people who like
that urban, city setting type
film, the tagline and the
image in the background all
suggest this.
This (the poster)
appeals to the target
audience because,
without having to even
watch the trailer or see
the film, you can
already know what
genre it is, this would
appeal to sci-fi lovers
just by looking at the
poster. The tagline is
also catchy as “inner
city” and “outer space”
are two completely
different places, so by
combining the two
together it creates a
good mixture, meaning
it brings both sci-fi
audiences and as it
says inner city, we know
that it is set in the city,
bring an audience who
like films set in the
city/urban films,
widening the audience

6. Characters
The boys have been constructed to
appeal to their target by firstly the
way they dress. The boy‟s outfits are
the same how young teenagers
would dress these days, they dress
like this to appeal to them, so they
can relate, and by seeing them
dress in this certain way it is more
likely for them to watch the film, also
in the actor‟s posture, the way they
are standing. You can see that
they‟re ready for anything to come at
them, like they‟re not afraid, this is
how most young teens seem to
show themselves, like they‟re not
afraid of anything. Also, their
ethnicity is a mixture, as these days,
many different ethnicities are mixed
together, so by having a mixture,
many more viewers can relate. The
props used in the poster are as you
can is a bike and a samurai sword,
the bike is used as many young
teens ride around on bikes and use
them a lot, this is also another way
of trying to get the audience's
attention.
The two older characters in
the poster are there to also
relate to a wider range of an
audience such as the two
older generation to also
grab their attention, these
two specific characters
appeal to a specific type if
audience, the women
appeals to middle classed
working 22-30 year old
women, by using this
character it helps to gain
their attention, and by
seeing someone, they can
relate to, it more likely for
them to find the film more
interesting and watch the
movie and by that, getting a
wider audience. The male
in the film appeals to middle
aged men, and like I said
above, it widens the
audience and appeals that
particular type of viewers
intriguing them to want to
watch the film as they have
someone to relate to. Both
these characters helps to
broaden the audience
appealing outside the main
target audience.
These constructions appeals to the audience because the target
audience is a wide range, its not only aimed at one specific type
of group but more, this way it is not only good for the viewers but
the filming company as well.

7. The secondary image
allows the audience to
identify the location of the
film due to the buildings in
the background, the
buildings of the gherkin
and tower 42 show and by
showing viewers that, it tell
us that the film is set in
London, establishing the
scene. The actual block its
self tells us that the actual
main scenes will be set in
a council estate building
giving us a sense of where
the film will be set. This
also attracts audiences
who like urban based and
city based movies.
This appeals to the
audience because it shows
and lets them know where
the film is set, and people
like to know where films are
set as it intrigues them into
watching it. Also for people
who live in London can
relate to it as it is also set in
London.
Setting

8. Institutional promotion
On the poster they
included “from the makers
of „SHAUN OF THE
DEAD”, they have done
this because, people who
were interested and loved
Shaun of the dead, may
also like „attack the block
as both films were
produced by the same
people, this is good for the
audience because if they
liked how “Shaun Of The
Dead” was set out,
viewers might like how
“Attack The Block” is set
out, also actor(s) who
were in Shaun of the dead
are also in this film, so
viewers may also have
liked him/her in the other
film and may like to see
him/her again on this film.
Promotional methods
used on the poster are at
the bottom of the poster,
where it shows the
movie‟s Facebook, this is
used as people who
watched „attack the block‟
are either teens or young
adults and this age range
mostly use and have
Facebook accounts, so
viewers could like their
pages, get more
information about the film
or anything you want to
know about the film.
Making it more likable to
the audiences.