The document analyzes Maroon 5's music video for "Sugar". It discusses the formal costumes worn to crash weddings, the messy hair and makeup maintaining a rockstar appeal. Multiple wedding venue locations are used, including a hotel and Asian wedding, linking to the theme of love. The editing includes long shots of settings and closeups of couples, with fast pacing during band performances. The narrative has the band crashing weddings and performing for couples, garnering unique appeal through real audience reactions.

1. M U S I C V I D E O
A N A L Y S I S
M A R O O N 5 - S U G A R

2. C O S T U M E &
H A I R A N D M A K E
U P
• The costumes that are worn in this
music video are very formal
because the whole concept of the
video is the band crashing all the
wedding by playing their music. The
hair and make up of the artist in this
music video is done quite messy so
that the band don't loose there
rockstar appeal. It is messy as they
have kept the stubble of the main
artist. This appeals to the audience
as it is a hybridisation of two genres
plus we can see a different side of
the band.

3. L O C A T I O N S
• There are multiple locations in this
music video. They are all
performances at weddings
however they show the variety of
venues such as the first location
they crash is a hotel and the
second location they crash is at a
asian wedding. The locations in
this music video are good as they
link to the theme of love. the
audience like this as the reactions
seem real. This is postmodern as
it blurs the boundaries from what
is real and what isn’t.

4. E D I T I N G
• The editing in this video
consists of a lot of long take
shots of the location and the
setting and close up of the
partners getting married. This
music videos includes a
segment of performance so we
understand that the editing in
these areas are going to be in
fast pace so it allows more
shots into the segment of the
band performing.

5. P E R F O R M A N C E
A N D
N A R R A T I V E
• The performance within this
music video is the band
performing to the couples at
their wedding on stage. The
Narrative within the music
video band crashing the
wedding. This appeals to the
audience as this is a very
unique type of music video as
this isn't a very popular type of
technique to use by putting in
real reactions of people