The document analyzes the music video for Olly Murs' song "Troublemaker" across several elements: 1) Costumes and makeup - Olly Murs wears smart casual outfits like shirts and blazers throughout, keeping his hair short and messy for continuity. 2) Locations - The video features locations like a cafe, CD shop, street, and nightclub to show a variety of public places. 3) Editing - The editing is fast-paced with jump cuts to match the upbeat music across different locations and scenarios. 4) Genre conventions - Elements like costumes, editing style identify the video's genre as pop.

1. M U S I C V I D E O
A N A L Y S I S
O L L Y M U R S - T R O U B L E M A K E R

2. C O S T U M E S &
H A I R A N D M A K E
U P
• The Costumes and the hair and make
up in this music video is split up into 3
sections. The general outfit Olly Murs
wears in this music video is smart
casual as this links with his genre. The
first segment he is wearing a grandad
collared shirt with a nice tight fit blazer
with a hat on. In the second segment he
is also wearing a shirt with a blazer.
And in the last segment he is wearing a
blazer without a hat. His hair in
throughout this music video is kept
short and messy. This appeals to the
audience as it keeps some level of
continuity also by his outfit we can
clearly identify his genre.

3. L O C A T I O N S
• The locations within the music video
are a Cafe, a CD shop, a Street and
a Nightclub. This is good because it
shoes a variety of public places, the
artist Olly Murs includes a lot of
performance and narrative in
previous videos and this is shown in
this music video as he is walking
down the street singing to the
camera and breaking the 4th wall.
The audience enjoy watching this
music video as they feel like the
artist is performing to them as he
breaks the 4th wall.

4. E D I T I N G
• The editing shown in this music
video is fast pace and shows a
mixture of continuity as it jumps
from different locations at different
times. This is a genre signifier as
upbeat music is usually edited in
fast pace so the jump cuts seam
more fluent with the music. They
also use more editing techniques
such as split screen to show the
different scenarios. This appeals to
the audience as they see more
then one scenario of the woman
being a troublemaker.

5. I C O N O G R A P H I C A
L O F T H E G E N R E
• This music video can be categorised
into the genre of pop through some
stylistic conventions seen such as
the costume of the artist and the
editing techniques seen. The
costume of the artist is very smart
casual this represents the genre as
if the artist was wearing flashy
accessories we may think that he
was in a hip-hop video. The Editing
techniques in the music video make
it easy to identify the genre as it is
edited in fast pace to follow the
tempo of the upbeat music.

6. P E R F O R M A N C E & N A R R A T I V E
• This music video contains performance and narrative.
The performance occurs when the artist is singing to
the camera and walking down the street, this is good
as it helps us identify the genre. The narrative occurs
when the artist is put in scenarios with the woman and
a disruption occurs.