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RAGWANA AKRAM 12C 
RESEARCH 
METHOD 
DESCRIPTION 
TYPE OF DATA 
(qualitative/quantitative 
/primary/secondary) 
ADVANTAGES DISADVANTAGES 
INTERVIEW Useful information for 
all most any data 
-I t is qualitative and it is also 
primary data 
-they cannot lie 
-answers should be truthful 
When I conducted my 
interview I have found out 
that…. 
-they could be 
QUESTIONNAIRE Useful information for 
all most any data 
-I t is all four -I t is first-hand information 
- they have chances to tell 
people what they think 
-May be false 
-you can tell if they are lying 
FOCUS GROUP Useful information for 
all most any data 
-qualitative primary data -useful to find anywhere 
- expensive to pay people to do 
them 
SURVEY Useful information for 
all most any data 
-All four 
-people respond quickly -they can lie 
-may not answer truthfully 
INTERNET RESEARCH Useful information for 
all most any data 
-Qualitative and quantitative 
Secondary data 
-good amount of data as it is 
useful, can be uses for 
anything 
- may not find the right information 
LIBRARY RESEARCH Useful information for 
all most any data 
-Qualitative and secondary 
data 
-good source of information 
as most books are old and 
can trace back old history. 
- You may get the wrong 
information if you look in the wrong 
places. 
TYPES OF DATA
RAGWANA AKRAM 12C

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  • 1. RAGWANA AKRAM 12C RESEARCH METHOD DESCRIPTION TYPE OF DATA (qualitative/quantitative /primary/secondary) ADVANTAGES DISADVANTAGES INTERVIEW Useful information for all most any data -I t is qualitative and it is also primary data -they cannot lie -answers should be truthful When I conducted my interview I have found out that…. -they could be QUESTIONNAIRE Useful information for all most any data -I t is all four -I t is first-hand information - they have chances to tell people what they think -May be false -you can tell if they are lying FOCUS GROUP Useful information for all most any data -qualitative primary data -useful to find anywhere - expensive to pay people to do them SURVEY Useful information for all most any data -All four -people respond quickly -they can lie -may not answer truthfully INTERNET RESEARCH Useful information for all most any data -Qualitative and quantitative Secondary data -good amount of data as it is useful, can be uses for anything - may not find the right information LIBRARY RESEARCH Useful information for all most any data -Qualitative and secondary data -good source of information as most books are old and can trace back old history. - You may get the wrong information if you look in the wrong places. TYPES OF DATA