Value Proposition canvas- Customer needs and pains
Muic co-op advertising in the lodging industry
1. Consumer Advertising program
The program is designed as a co-op,
but rather than duplicate (and
possibly compete with) destination
oriented co-ops, the concept focuses
on reaching potential guests through
their special interests or types of trips
they take, with an emphasis on the
leisure segment.
2. Beaches
Pet friendly
beaches familytravel
Reunions
golf
Golf
pet friendly
Family Travel
reunions romance
Romance
spa/
Spa/Wellness wellness
wedding
3. To create a larger market
impact, only full page ads,
with compelling images and
copy are used. The number
of hotels per ad is limited to
just four.
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8. Member Benefits:
1. Presence in attention-
getting full page ads at a
fraction of regular cost.
2. Year-long listing and link
on our consumer website
3. Various Value-Addeds,
depending on magazine, such
as reader response listings
and links from publication
websites.
4. One cost for each ad
position covers everything,
including space, creative,
website listing
5. No assessment or
minimum or maximum buy-in;
buy one ad position or buy
20.
9. Participating in the program is
as easy as 1, 2, 3:
• Complete the Registration
form and survey, which
provides your contact
information and an idea of
the markets/themes in which
you are interested.
2. Review the advertising offers
they are listed on this site by
publication name,
theme/target market and
geographically (both
distribution and editorial
localizations are indicated).
3. Complete the insertion order
and send it with your
payment per instructions on
the order form.