20. Stories (via Mike Butcher @ TC)
• Competition/Drama “X will Kill Z”
• Gossip “CEO/Company rumor…”
• Insight “Trend X will change the world”
• Evolution “Startup Y is like the X for Z”
• Success “Awesome Y created!”
• Failure “Company X dying/screwed up”
• You “Kid creates FB”
• Celebrity “Ashton Kutcher invests!”
• Event “Krakow startup hacks Facebook!”
• News cycle Relate to current affairs
21. Let’s try!
• Competition/Drama “X will Kill Z”
• Gossip “CEO/Company rumor…”
• Insight “Trend X will change the world”
• Evolution “Startup Y is like the X for Z”
• Success “Awesome Y created!”
• Failure “Company X dying/screwed up”
• You “Kid creates FB”
• Celebrity “Ashton Kutcher invests!”
• Event “Krakow startup hacks Facebook!”
• News cycle Relate to current affairs
52. To do NOW
1. Find the 5 top editors in your category.
Follow, RT, Email about a recent piece.
2. Write 3 Insights and 10 Trends/Tech/Startups
that matter in your category
3. Publish a slideshare
and share the link with above editors