Más contenido relacionado La actualidad más candente (11) Fragments of Attention - Transmedia Alchemy1. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
2. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
The Fragments of Attention:
Transmedia Alchemy
A keynote presentation given to
Co-Lab Envisage Evening at
Auckland University 23 March 2011
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
3. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Content developer, consultant, service director
•95-04 UK, BBC Senior Dev Producer - Social Interactive TV
•03-05 US, Interactive TV Producer
•05-10 LAMP Advanced Media Production @ AFTRS
•05- Personalizemedia Power 150 Media/Marketing Blog
•06- MUVEDesign (Alternate & Augmented Reality, Virtual Worlds)
•10- StoryLabs (Oz, US, UK, Canada)
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
4. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
TALK - THE FRAGMENTS OF ATTENTION: TRANSMEDIA ALCHEMY
Is transmedia really new? Art, science or natural evolution?
Multi-platform dictates user behaviour or vice versa?
Can Multi-Platform move beyond a traditional media supporting role?
Release the Digital Beast - we live in the most exciting times!
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
5. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Is transmedia really new? Art, science or natural evolution
"Great things are done by a series
of small things brought together."
Vincent Van Gogh
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
6. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
7. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
8. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
9. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
10. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
11. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
12. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
13. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
What is transmedia? definition and it is becoming mainstream
my
your mileage may vary
Mainstream? Times UK
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
14. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Why transmedia? mono media sectors suffering the fragmentation
some
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
15. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Why transmedia? mono media sectors suffering the fragmentation
some
Jan 10 - Jan 11 Source Association of American Publishers
Physical sales Jan 11 $805mill - drop of 30%
eBook sales Jan 11 $70mill - increase of 115%
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
16. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Why transmedia? mono media sectors suffering the fragmentation
some
Banff TV producers eye ways to woo viewers
Group looking to draw audiences back from online By Etan Vlessing
BANFF, ALBERTA -- Nathan Mayfield, founder of Australian cross-platform
producer Hoodlum, recently took a phone call from a North American
broadcaster asking him to locate and recapture lost TV audiences online.
"He said, 'Our TV show just went to air, we've lost half the audience,
and I can't find them elsewhere in the ratings' " he recalls.
"It's all about driving audiences back to TV, and not ignoring them when
they go online," Mayfield said.
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
17. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
What audiences want11 years ago me presenting cross-media inside BBC
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
18. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Same Same but differentnatural evolution, not rocket science
1980s new media
distributed narrative
cross-platform
1990s
networked-media story
360 production
2000s
cross-media storytelling
multi-platform
transmedia
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
19. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Transmedia Odyssey
BBC Musical Nomad 1997 - Prod: Gary Hayes
Live email discussion 10+ Photographs
Live Daily Web with global users per day uploaded
Stories, over 40
days to BBC Online
via portable satellite
4-5 streaming
real audio
Daily News pieces per day
via World
Service Radio
2 Camera DV
Recordings for Capture for
BBC Radio 3 BBC2 Doco
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
20. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Transmedia Nightmares ROM-like activity, flooding online
CD
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
21. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Transmedia Odyssey takes time! 14 years from prototype to service?!
it
2010 PS3 Home Social World
1996 BBC Social Virtual World
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
22. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Transmedia Odyssey
Garyʼs Social Virtual World Builds
BigPond Telstra US Fortune 100s Melbourne/Cog/AFTRS etc:
ABC Island Deakin Arts Island Thursday’s Fictions
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
23. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Transmedia Odyssey
more Gary Hayes multi-platform
Strategic Navigators
TV cross media adaptations
US Social TV
UK Interactive Cross Media TV
Live web, radio, real world doco
Broadband TV
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
24. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
25. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Multi-platform dictates user behaviour or vice versa?
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
26. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Physical Triggers
digital is a lot more than value add now
or did ‘they’ ask for it?
did we develop the ‘go to digital’ call-to-action
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
27. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Its all about experience...stupid!
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
28. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Facebook biggest country in the world!
3rd
RANK CULTURE POPULATION
1 CHINA 1343000000
2 INDIA 1195570000
3 FACEBOOK 610000000
4 USA 311025000
5 INDONESIA 283400000
6 TWITTER 200000000
7 BRAZIL 194395000
8 PAKISTAN 175503000
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
29. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
It is also about community are now seriously productive users!
who
http://www.personalizemedia.com/garys-social-media-count/
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
30. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms?
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
31. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms?
1990 - Viewer contributions to BBC 1 million per year
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
32. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms?
1990 - Viewer contributions to BBC 1 million per year
(snail mail, comments via newspaper, vhs etc: )
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
33. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms?
1990 - Viewer contributions to BBC 1 million per year
(snail mail, comments via newspaper, vhs etc: )
2000 - Viewer contribution, 1 million per day
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
34. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms?
1990 - Viewer contributions to BBC 1 million per year
(snail mail, comments via newspaper, vhs etc: )
2000 - Viewer contribution, 1 million per day
(email, website comments, dv tapes, radio, uploads, iTV etc: )
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
35. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms?
1990 - Viewer contributions to BBC 1 million per year
(snail mail, comments via newspaper, vhs etc: )
2000 - Viewer contribution, 1 million per day
(email, website comments, dv tapes, radio, uploads, iTV etc: )
2010 - 10 million per day
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
36. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms?
1990 - Viewer contributions to BBC 1 million per year
(snail mail, comments via newspaper, vhs etc: )
2000 - Viewer contribution, 1 million per day
(email, website comments, dv tapes, radio, uploads, iTV etc: )
2010 - 10 million per day
(as above + most discussion impressions outside BBC walled garden)
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
37. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms?
1990 - Viewer contributions to BBC 1 million per year
(snail mail, comments via newspaper, vhs etc: )
2000 - Viewer contribution, 1 million per day
(email, website comments, dv tapes, radio, uploads, iTV etc: )
2010 - 10 million per day
(as above + most discussion impressions outside BBC walled garden)
•ABC US MyGeneration
iPad Synch App Sep 2010
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
38. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms?
1990 - Viewer contributions to BBC 1 million per year
(snail mail, comments via newspaper, vhs etc: )
2000 - Viewer contribution, 1 million per day
(email, website comments, dv tapes, radio, uploads, iTV etc: )
2010 - 10 million per day
(as above + most discussion impressions outside BBC walled garden)
•ABC US MyGeneration
iPad Synch App Sep 2010
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
39. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Time to talk backon their terms? Social TV
March 2011 Digital Life Design (DLD)
conference
“Everyone says that social television
will be big. I think it’s not going to
be big — it’s going to be huge,”
Ynon Kreiz, CEO of the Endemol group,
the largest independent television production
company in the world
Integrated TV with web browsers built in
6 million (15% of sales in US) this year.
In 2014 70% of all sets will be Web enabled.
ABI Research
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
40. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
41. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
When the data cloud descendsaugmented reality
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
42. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Augmenting Reality
key AR services I am developing
hybrid AR game on android tabs
recognition apps on iPad2
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
43. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Handheld Augmented Reality Project (HARP ) Harvard -
San Diego’s School in the Park Project. Alien Contact
Games in Boston and a Museum Augmented Reality
Game “The Crane” based around a Chinese folktale, the
application tells a story as it guides young & high school
students around both inside and outside the museum.
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
44. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
When platforms are integratedis it also all about interface?
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
45. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
46. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
47. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
48. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
49. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
50. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
51. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
52. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
53. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
54. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Sesame Workshop and the Joan Ganz Cooney Center
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
55. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
56. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
57. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
58. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Multi-Tasking
Deloitte 2011 Survey
2,000 U.S. consumers ages 14 to 75 polled
68% own a desktop AND a laptop
1/3rd own a net connected smartphone
1/3rd of 22-27 olds watch TV on the web
5-7 days of the week
42% surf the web while watching TV
87% still prefer print over iPad magazines
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
59. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Can Multi-Platform move beyond a traditional media supporting role?
"Simplicity and repose are the qualities that
measure the true value of any work of art."
Frank Lloyd Wright
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
60. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Experiential Entertainmentthe theme park returns, in role play context
TRON Alternate Reality Game
ElecTRONica at Disney California Adventure
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
61. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Integrated Storytelling multi-platform entertainment experiences
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
62. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Integrated Storytelling multi-platform entertainment experiences
HEROES 360 EVOLUTION
Heroes the most downloaded/
bit torrented show in history
Won a prime time Emmy
Two months from Jan 2007 the
Heroes 360 experience had
more than 48 million page
views and 27 million video
downloads
http://www.nbc.com/heroes/evolutions/
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
63. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Social Benefit Multi-Platformoriginal property, experiences for good
CONSPIRACY FOR GOOD
Result in 50 scholarships being
provided for young women in Africa
Five libraries will be stocked with more
than 10,000 donated books
Also Kids Company, Doctors of the
World, and READ International.
"We had a team of more than 130
experts working behind the scenes in
five countries across three continents
making sure that this was the best
entertainment experience possible and
to ensure the charity causes were the
true heroes of this immersive story."
Tim Kring Creator of Heroes
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
64. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
There is a lot of communityto manage, tools
=
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
65. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Release the Digital Beast - we live in the most exciting times!
'Life is not measured by the number of
breaths you take but by the number of
moments that take your breath away'?
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
66. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
There are simple story based business models
Using Online Games to Get Movie Audiences Involved
“We’re actually driving people into seats” said Jason Yim, of Trigger, a digital
marketing agency that counts Lucasfilm and Cartoon Network as clients.
An iPhone game designed to promote a movie comes with an added element,
an exclusive level that you can use only inside a theater on
opening weekend. ‘Successful movie games get over a million to 10 million
plays’, he said ‘movie-related iPhone apps can be downloaded in 100 000s”
BUT
“The user are sophisticated and can spot games that exist only to sell
something” said Oren Aviv, Disney’s former president for production and
marketing. “The challenge is to make these kinds of efforts feel organic”
http://www.nytimes.com/2010/05/17/business/media/17salt.html?_r=1
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
67. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
68. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
69. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
70. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
71. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
72. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
73. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
74. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
75. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
76. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time storyworld conversationthe event twitter characters
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
77. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Significant stepsacceptance of the digital human in our back-yard
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
78. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Technology affordancesaugmented reality
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
79. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Technology affordancesrecognition and AI
http://www.xbox.com/kinect
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
80. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Technology affordancesrecognition and AI
http://www.xbox.com/kinect
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
81. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Real time performative transmediaYouTube Symphony Experience
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
82. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
EXPERIENTIALfrom seeing to being
Sleuths - MOPA TV/No 1 Star
"mobile participation television"
TV Asahi used MoPA-TV to create a
brand new show called "Number
One Star Maniac – Quiz",
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
83. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
Technology affordances in-world, performance & production
live
15 Live avatar performers
Gary live filming stream
Post edit machinima
In-world audience 60
Out-world audience 100s
5 performances per week
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
84. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
EXPERIENTIALfrom seeing to being
The Witness - German
1st Augmented Reality Film?
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
85. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
A BRIEF SUMMARY OF THE ABOVE
Transmedia is natural evolution of storytelling, just a subset of multi-platform
Only connected technology will be widely adopted
We have to wait for most users to ‘catch-up’ before they can appreciate the form
This time is the most exciting since mass media began
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
86. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
All Gary’s presentations http://www.slideshare.net/hayesg31
GARY WEB PRESENCES
Sites blogs etc: -
* Multi User Virtual Environment Design www.muvedesign.com
* Main Media WP Blog www.personalizemedia.com
* StoryLabs Transmedia Development www.storylabs.us
* GaryHayes.tv Participatory Interactive TV www.garyhayes.tv
* Web universe hub www.garyphayes.com
* JustVirtual Virtual World POV Blog www.justvirtual.com
* Metro Screen www.metroword.com
Web 2.0/3.0 Social Networks
* YouTube The Icarus Channel http://www.youtube.com/hayesg01
* Flickr Pro Account Photos http://www.flickr.com/photos/garyhayes/
* LinkedIn http://www.linkedin.com/profile?viewProfile=&key=537854
* Facebook - Gary Hayes http://www.facebook.com/profile.php?id=517517305
* MySpace - Cubrisound http://www.myspace.com/cubrisound
* Second Life Home Sim SLURL, http://slurl.com/secondlife/Marni/32/214/22/
* Friends Reunited http://www.friendsreunited.co.uk/fr.asp?wci=profile
* Google Video Gary Hazlitt http://video.google.com.au/videosearch?q=%22Gary+Hazlitt%22+site%3Avideo.google.com
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011
87. Co-lab Envisage
The Fragments of Attention: Transmedia Alchemy
©© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Friday, 25 March 2011