Marketing Opportunities in Social Virtual Worlds

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A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. Marketing Opportunities in Social Virtual Worlds • Engaging with consumers in social and game virtual worlds • Overview of the explosive growth of casual worlds and latest business models • Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds. Gary Hayes :: Head of Virtual World Development :: The Project Factory

Empresariales Tecnología

Marketing Opportunities in Social Virtual Worlds
Advertising and Marketing Summit 2008

Marketing Opportunities in Social Virtual Worlds

Gary Hayes, Head of Virtual Worlds, TPF and Director LAMP@AFTRS
gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com - lamp.edu.au

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

Marketing Opportunities in Social Virtual Worlds

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Future opportunities for broadcasters enabled by personal TV systems was given by Gary Hayes, then BBC Senior Development Producer, at NAB in Las Vegas on April 2003. It covers the slow progression to on-demand, personalised capture of relevant content and gives an insight into the many new advertising models that are starting to appear on the scene now. The final slide are some future predictions for 10 years time: Postulations - PTV 10 years hence… •Scheduled TV will mostly be limited to live sport and news •Distribution of TV content will be 90% broadcast/band and wireless to PTV systems the rest high capacity DVD •You will have portable profiles worldwide and will receive their content anytime/where •All promos and ads will all be highly targeted •Viewers will all have large home servers feeding many displays and devices (in and out of home) •Programmes will be made for time-shifted, large groups of niche audiences •Linear AV only TV will be in the minority

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A presentation given at the sixth LAMP residential in Tasmania in Oct 2006. Looks at a vast range of ways to design services to make them more sticky with participatory audiences. True audience centric thinking. Broken into specific needs chapters - I want it everywhere, I want to escape, I want to be understood, I want to connect with the world, I want it now, I want to share, I want to take part. A few slides at the end partly relevant on a 'whats cool talk on collaborative muve'

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A presentation about cross media given in 2000 to teams of BBC producers on a series of development labs about audience centric design and production thinking and creating compelling cross-media. It covers on-demand, mobile, social networks, on-demand - example: What they say they want... •I need to explore in more depth, at my own pace •I want to ‘link’ out to more - especially around my local area •I expect relevant facts & activities on demand - immediately •I would like episodic rich media, video and audio •I want to personalise my experience - choose my own routes •Let me contribute, give my opinion to others and the makers •I would like the producers to automatically know what I “really” found interesting - during and for next time. A remarkable thing about the presentation it was delivered in 2000, long before 360 thinking and social networks were the norm.

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Social Media Marketing Trends 2024 // The Global Indie Insights

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