Talk on Sounds & Clouds delivered at Muzieek Digital conference in Brussels.

1. hello,
my name is dave
(and I’m from soundcloud)

2. !
( Disclaimer )

3. On Sounds &
Clouds
Access vs Ownership

4. d ay
T o
Why links are the new MP3
Why Steve Jobs was wrong
Why clouds matter

5. Why links
are
the new MP3

6. !
New

7. !
New

8. !
New

9. !
New

10. soundcloud.com/forss/fl
ic kermood
sic/dropboxv26/ Turn_It_Up.mp3
d iscobelle.net/mu
spotify.com/track/6nFNSu
VrBNqZ2Qe2TwZZ4G

11. spotify:artist:3xgj17ZsWxxU86S4qlWvOi

13. Why Steve Jobs
was wrong

14. Please let me *not*
own my music

15. Whatever

16. However

17. Wherever

18. But where’s the
money?

19. Where’s The Money?
Copies
Attention
Convenience
Experience

20. Old world!
Attention is abundant
Distribution channels are scarce
New world!
Distribution is unlimited
Attention is scarce

21. Convenience

22. Experience

23. But...
don’t forget the
physical product
(I still love my vinyl collection)

24. Why Clouds
Matter

26. !
New

27. !
New

28. !
New

29. !
New

30. Desktop
Artist Producer/DJ
Label Studio
Publisher Retailer
Distributor Ad

31. ONE
UPLOAD

32. Cloud World
Artist Producer/DJ
Label Studio
Publisher Retailer
Distributor Ad

33. The Life of a Song
Private Public
Sharing Sharing
Create & Reach
Collaborate Your
Fans
Private
Sharing
Hype &
Promote

34. Letting People In

41. MySpace Lost – The Web Won
No One Place For Your Audience Online
Go To Your Fans, Bring Your Tracks Along
Its a Distributed Thing

42. Bring Music, Keep Control
Give a blog a stream
Bring your track to FB
SoundCloud
Your site You
Tweet Tweet
(Stats)