Search engine optimization (SEO) involves optimizing websites to improve their visibility in search engine results. The presentation discusses SEO techniques that can be implemented inside a website, such as specifying keywords, rephrasing text for readability, optimizing HTML, and creating eye-catching content. External techniques include submitting the site to directories, using social networking to promote the site, avoiding penalties for bad practices, and ongoing optimization through analytics and webmaster tools. The goal is to generate unpaid traffic and continuous visitors through high search engine rankings.

1. Search Engine Optimization
Hazem Torab
Founder & CEO, Enozom

2. Agenda
• What’s is SEO?
• Why SEO?
• Search Engines Market Share
• Page Rank
• Techniques – Inside Your Websites
• Techniques – Outside Your Website
• Techniques – Ongoing Optimization

3. What is SEO?
One of the most effective methods in internet
marketing, by making some activities inside and
outside your website to improve the visibility in
search engines

4. Why SEO?
• Unpaid traffic
• Continuous source of visitor
• 21% of traffic come from search engines
• Good image for your business

5. Search Engines Market Share
3% 1%
14%
Google
Bing
Yahoo
14%
Ask
AOL
68%

6. Page Rank

7. How to Optimize My Website?
Inside your website
Specify Your Re-phrase Optimize Eye Build Your
Keywords your text your HTML Catching Sitemap
Outside your website
Social
Directories Let others Avoid
Networking
Submission link to you Penalties
Websites
Ongoing optimization
Check
Check Your Add More Rebuild Your
Webmaster
Analytics Content Sitemap
Tool

8. Inside Your Website
Specify Your Re-phrase Optimize Eye Build Your
Keywords your text your HTML Catching Sitemap

9. Specify Your Keywords
• Be Realistic and avoid choosing very
competitive keywords
• Target all related keywords to your business
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/trends

10. Specify Your Keywords Cont.
• Google Adwords Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

11. Re-phrase Your Text
Before
In this article I am going to give tips about search engine optimization.
After
Search Engine Optimization (SEO) is one of the most important topics, in this
article I am going to write some SEO Tips and Tricks.
http://tools.seobook.com/general/keyword-density/

12. Re-phrase Your Text Cont.
USE ORIGINAL CONTENT, DON’T COPY
AND PASTE

13. Optimize Your HTML
<Title>
URL
<meta name="Description" content=“”/>

14. Optimize Your HTML cont.
• Use meta tags for description and keywords
• Use <H1> for the main keyword
• Use <b> and <u> for your keywords
• Use tooltips for images and links

15. Optimize Your HTML cont.
• Avoid using nested tags
• Put JS & CSS in separate files
• Check your links (avoid broken links)
• Use search engine friendly URLs

16. Eye Catching
On which are you going to click?

17. Build Your Sitemap
Sitemap Generator:
http://www.xml-sitemaps.com/
To Submit Sitemap:
http://www.google.com/webmasters/

18. Outside Your Website
Social
Directories Let others Avoid
Networking
Submission link to you Penalties
Websites

19. Directories Submission
• Before submitting your website make sure
that it’s 100% complete
• Submit it to DMOZ and general directories
• Find the suitable directories for your business

20. Social Networking Websites

21. Let Others Link to You
• Make RSS Feeds
• Write original and attractive content
• Make good relations with bloggers and other
site owners to talk about your site (Not Link
Exchange)
• Link to others websites

22. Avoid Penalties
• Don’t Copy & Paste Content
• Avoid broken links
• Don’t make hidden text
• Don’t increase the keyword density
• Don’t link to un-trusted websites
• Don’t duplicate content

23. Ongoing Optimization
Check
Check Your Add More Rebuild Your
Webmaster
Analytics Content Sitemap
Tool

24. Analytics
http://analytics.google.com

25. Webmaster Tool
http://www.google.com/webmasters/

26. Start Today

27. Thank You
http://www.enozom.com
http://www.facebook.com/Enozom
http://twitter.com/HazemTorab
hazem.torab@enozom.com