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A Thousand Words
- 1. A Thousand Words: Taking Better Photos for Telling Stories in Your Library Helene Blowers Digital Strategy Director Columbus Metropolitan Library ALA July 09
- 13. http://gickr.com
- 14. http://gickr.com
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- 38. The Library Brand …
- 39. The Library Brand … CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/
- 40. The Library Brand … CC http://www.flickr.com/photos/beija-flor/237319319
- 41. Old Paradigm: Control the LOOK & FEEL of the Brand
- 42. From mass marketing to niche marketing 1957 – 45% audience 2007 - 4% of audience
- 44. New Paradigm: Influence the CHARACTER & PORTABILITY of the Brand
- 53. What strategic elements do you need to focus on in order to support today’s Virtual Users?
- 55. To enable our customers to connect with library staff, its VIRTUAL services and with each other in USERS meaningful ways. Our customers feel CONNECTED
- 56. To provide our customers with a rich online experience VIRTUAL that enhances their local branch experience & USERS daily lives. Our customers feel They’re getting VALUE
- 57. To enable our customers to personalize their library experience allow our VIRTUAL community to celebrate USERS themselves. Our customers feel GOOD about THEMSELVES
- 58. VIRTUAL USERS
- 61. Brands are built on what PEOPLE are saying about you, NOT what you’re saying about yourself. - Guy Kawasaki CC http://www.flickr.com/photos/stephenr/1683318514/
- 70. Jessica, University City Library member since 2001
- 85. I grant permission to the Hennepin County I hereby authorize the Columbus Metropolitan Library the right to use depictions and Library to use, re-use, and/or disclose, without reproductions of my photograph or portion compensation to me, this image for appropriate thereof, including electronic formats, for non- Library purposes, including publicity, marketing, commercial purposes. advertising, fund-raising, and/or promotion of the Library and its various programs. This photograph is my creation, and I have the right to grant this permission and the consent of I understand that the Library may use this in the individual(s) featured. various media, including but not limited to mailings, brochures, television, video, film, e- I also understand that I will not receive mails, the Library's website, and any other print, compensation in any form for the use of my broadcast, or electronic media. I further likeness in the photograph. understand that such use may cause my image to appear in newspaper articles or television or I do hereby certify that I am over 13 years old. radio, or Internet news stories. I waive any right to inspect or approve any material in which the Further, I release Hennepin County from all Library may eventually use this image. claims of any kind arising from such production, use, distribution or broadcasting of the I hereby release the Library from any and all photograph. liability related to or resulting from the use and dissemination of this image. I give this consent voluntarily. I understand that my agreement to this authorization and release is voluntary.
- 89. It is important to remember that "viral" is not about the brand ... it is actually about the users -- about me and you. If I forward a "viral" piece I will do so, because it says something to you about ME. It provides me with SOCIAL CURRENCY." - Gavin Heaton http://www.flickr.com/photos/uhmyang/24574890/
- 90. Always remember … The best way to get customers to market your brand is to allow them to promote you (the library) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/
- 91. Questions
- 92. Helene Blowers | hblowers@columbuslibrary.org | LibraryBytes.com