1. SOCIAL MEDIA
INTRODUCTION
Photo credit: http://farm4.static.flickr.com/3103/3141182898_47f209477e.jpg
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

2. Did You Know? v4.0
Video source: http://www.youtube.com/watch?v=6ILQrUrEWe8
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

3. Lost Dog Commercial
Video source: http://www.youtube.com/watch?v=OEInSyTHcpc
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

4. Social Media Tips
Be real Avoid snark
Respond to emails/ Forgive mistakes
comments/replies
Post to contact
Offer exclusives
Comment and
Make connections participate!!!
Join networks Show gratitude
from “10 Ways to Improve Your Social Media Karma” ,
December 8, 2009, http://bit.ly/4IBI27
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

5. TWITTER:
What are you doing?
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

6. About Twitter
http://www.twitter.com
Sign-up for account
Choose to make account private or public
Find people to Follow
Training Material links on handout
Twitter Terms (handout)
Twitter Uses? (handout)
Who has used Twitter?
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

7. Twitter Anecdotes
Conference tweets
Resources & Articles: I use Twitter to find new info other
users share; get through these quicker than sorting
through Google Reader subscriptions
Gather Real-time news and weather
Website down? Check Twitter first!
Answer reference questions from other Twitter users
Talk to, brainstorm, and empathize with other librarians
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

8. Twitter Tips
Fully fill out your user profile
Make sure you tweet and respond to others
Don’t just gather followers; follow back
Twitter is a two-way conversation
If you have a website or a blog, set it up to post new items
to Twitter
Utilize Twitter Search
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

9. Local Twitter Users
@LJWorld
@benasmith
@britsusa
@theGranada
@libertyhall
More listed here
Who else?
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

10. Twitter Tour
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

11. FACEBOOK:
Building your online community
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

12. About Facebook
http://www.facebook.com/
Sign-up for account
Choose privacy settings
Friend People
Training Material links on handout
Facebook Terms (handout)
Facebook Uses? (handout)
Who has used Facebook?
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

13. Facebook Anecdotes
Facebook, like any social network, is what you make of it
Share links, blog posts, pictures
Participate in games
Create a page for your library
Start a conversation!
Reconnect with relatives far away and old college or high
school friends
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

14. Facebook Tips
If your business or organization does not have a
Facebook Page, create one.
Facebook Groups vs. Pages
Facebook Usernames
Town of Holton, KS:
Cyphers Photography & Design
Distinctly Digital of Kansas
Jackson County Arts
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

15. Local Lawrence Pages
KUSports
Lawrence, KS Government
Wheatfields Bakery
Douglas County, KS- Emergency Management
Downtown Lawrence
The Toy Store
23 Things Kansas
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

16. Facebook Tour
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

17. TEXTING:
Communicating on the go
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

18. Other Social Media
MySpace (music): www.myspace.com
etsy (sell art and crafts): www.etsy.com
YouTube (videos of your events or previews):
www.youtube.com
Flickr (pictures): www.flickr.com
Website as Blog (Wordpress; Blogspot; Squarespace):
www.wordpress.com; www.blogspot.com;
www.squarespace.com
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

19. Further Learning
Feed My Inbox: www.feedmyinbox.com
Mashable: www.mashable.com
Lifehacker: www.lifehacker.com
MakeUseOf: www.makeuseof.com
ReadWriteWeb: www.readwriteweb.com
Socialnomics: www.socialnomics.net
Commoncraft: www.commoncraft.com/social-media-pack
23 Things Kansas: www.23thingskansas.org
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

20. Social Media Revolution
Video source: http://www.youtube.com/watch?v=sIFYPQjYhv8
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

21. Final Notes
All Presentation information will be posted at http://
wp.me/PLRn2-5y
Presentation bookmarks: http://delicious.com/hbraum/
socialmediapresos
Photo credits on the handout
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

22. Contact Information
Email: hbraum@nekls.org
Twitter: @hbraum
Facebook: facebook.com/hbraum or /nekls
Personal Blog: www.heatherbraum.info
Work Blogs: www.nekls.org & blog.nekls.org
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

23. photo by Stefan Baudy, Flickr user -bast-, http://www.flickr.com/photos/-bast-/349497988/
sizes/l/. photo under Creative Commons License
DLI Breakfast Club, February 2010, Heather Braum, NEKLS