Validating the Visual Practice
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Presentation of Research on the Value of the Visual Practice results and methods at International Forum for Visual Practitioners annual conference 2013 by Heidi Forbes Öste. The study was done as part of doctoral research and is ongoing and hosted at http://forbesoste.com/research. The methods paper is available for download.
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Validating the Visual Practice
- 1. When Anecdotal Data is Not Enough Measuring the Value of the Visual Practice, Why and How. Heidi Forbes Öste, PhD Candidate (Global Social Strategist & Visual Practitioner) presented at International Forum for Visual Practitioners New York City, 25 July 2013 2013©HeidiForbesÖste,2BalanceUAB
- 2. 2013©HeidiForbesÖste,2BalanceUAB What We Know/ Feel / See -- 140 characters versus 1000 words --
- 4. Why it Works apple AppleApple 2013©HeidiForbesÖste,2BalanceUAB Multiple sensory interactions Lead to greater understanding Leads to stronger memory retention Also leads to innovative ideas on change and opportunities for improvement
- 5. Visual Practice: forms share common values 2013©HeidiForbesÖste,2BalanceUAB
- 6. Visual Practice: A Shared Lexicon 2013©HeidiForbesÖste,2BalanceUAB Lexicon created by Heidi Forbes Öste as part of report on the Value of Visual Practice 2013 (http://forbesoste.com/research) Based on definitions used by The Grove, AlphaChimp, The Art of Hosting, Chaos Pilots, World Café and Doodle Revolution
- 7. @rohdesign @forbesoste Sketchnotes: -personal notes Capturing perspective -Notebook or Tablet 2013©HeidiForbesÖste,2BalanceUAB
- 8. Graphic Recording: -Capturing Speaker, dialog or group for purpose of shared Understanding & Memory -Large Scale or Digital 2013©HeidiForbesÖste,2BalanceUAB
- 9. Graphic Facilitation: - Facilitating meeting +/- process to improve collaboration & understanding of common purpose - Large Scale Imagery for Big Picture thinking 2013©HeidiForbesÖste,2BalanceUAB
- 10. Strategic Visualization: - Using graphic facilitation techniques for strategic processes: Change Management, Visioning, Organizational Development - Large Scale 2013©HeidiForbesÖste,2BalanceUAB
- 12. The Survey: Capturing Demographics 2013©HeidiForbesÖste,2BalanceUAB understand your data & validate your results
- 13. 2013©HeidiForbesÖste,2BalanceUAB Survey Results: Value of Practice: 80+% More effective than traditional meetings in all Categories! (even when filter out Practitioners responses)
- 14. 2013©HeidiForbesÖste,2BalanceUAB Survey Results: Value of Methods 90% client satisfaction & exceeded expectations Room for Improvement: *Educate clients on use of charts and visuals! *Need more practitioners!
- 15. More Data is Needed 2013©HeidiForbesÖste,2BalanceUAB
- 16. 2013©HeidiForbesÖste,2BalanceUAB Collect, Share Data to Grow the Visual Practice Survey & Intro live at: http://forbesoste.com/Research Share with clients to aggregate feedback Your are welcome to use the research and data, please simply cite your sources! Found new research? please share it! info (at) forbesoste.com
Notas del editor
- There are no shortage of ideas, it is understanding how to express them, and refine them to communicate them clearly and turn them into something that is the challenge.
- The magic 85%of the population being visual thinkers is a statistic that everyone uses but nobody knows where it comes from Originally a study on a group of engineering students. Study quoted by department of labor without citation and thereby generalized.
- Multiple sensory interactions with a thing, a place, a concept, provide better understanding then memory and ability to creatively discover new ways to look at it, improve on it, … See, feel, taste, smell, à enable us to recognise it in the abstract (a line drawing) or words written on a page, Attaching it to an emotion makes in contextual (memory), the spoken word Place Theory: understanding from the point of stimilating you multples
- The visual practice that I will be explaining today and presenting in a workshop tomorrow has many different schools and methods but they all share some common values. They all require deep listening for key points Capturing key point without paraphrasing Creating something visual providing clarity for the complex Clustering information for better understanding Structuring for better and clearer action
- Personal notes taken in a notebook or tablet Sketchnotes Doodles Visual Note-taking
- Capturing content of a speaker or group for the purpose of shared understanding and learning – large scale or digital Visual Scribe Graphic Recorder Visual Harvest
- Using large scale imagery, facilitation of a meeting and/or process to improve collaboration and understanding of common purpose or goal through big picture thinking. Graphic Facilitation Explicit Group Memory
- Using graphic facilitation techniques for strategic purposes: change management, visioning, organizational development. The example here being David Sibbet, founder of the Grove, and one of their templates for strategic visualization processes.
- Remember that the ones who make the decision as to whether your work is included in the budget (holding the purse strings) may have NO experience with the Visual Practice and/or its benefits. The more data you can provide to prove its efficacy and how it will SAVE them money or even better MAKE them money, the better.
- The visual practice that I will be explaining today and presenting in a workshop tomorrow has many different schools and methods but they all share some common values. They all require deep listening for key points Capturing key point without paraphrasing Creating something visual providing clarity for the complex Clustering information for better understanding Structuring for better and clearer action