How are some businesses profiting on LinkedIn?
This slide deck helps you discover how your business can profit on LinkedIn.
Now more than ever, we rely on social media and peer connections to network, exchange best practices, and make business decisions. LinkedIn is a virtual goldmine, offering endless opportunities that can be leveraged for branding, business development, and more!
During this webcast, participants will be introduced to Taylor-Leonard Corporation’s B.O.O.S.T.(TM) MyLinkedIn methodology to:
Build Your Brand,
Optimize Relationships,
Obtain More Leads,
Secure Thought Leadership Space, and
Tap into New Markets
You’ll learn:
* The significance of being A.L.I.V.E.TM on LinkedIn
* Strategies to B.O.O.S.T.TM their presence & get noticed among the 430+ million LinkedIn profiles
* How to maximize LinkedIn’s advanced search functionality to connect with the “right” types of individuals
Become a Speaker
If you are an author, or experienced speaker and have engaging topics for executives, managers and business leaders, and want to serve as a guest speaker, contact us.
Looking for options to grow your business?
Sign up for upcoming BoldPM Insights webcasts here: bit.ly/boldpmwebcasts.
2. Thanks everyone who attended this session. It was a
pleasure and honor to host this discussion.
If you like this content, be sure to like it and share it
with others.
Interested in bringing this topic to your community?
Contact me and let me know how I can help you.
5. Participate and Win!!!
Everyone who attends gets
a free electronic copy of
“How To Leverage Your
Networking Efforts To
Boost Your Bottom Line,”
courtesy of Kelly Leonard.
Must be present to win.
6. Kelly Leonard
CEO, Taylor-Leonard Corporation
kelly.leonard@taylor-leonard.com
www.BoostMyLinkedIn.com
@kellytleonard
Today’s Speaker
9. Polling
Question
9
What’s Your Confession? What
(if anything) frustrates you
about LinkedIn?
1. I’m too busy to give it the attention it
needs
2. I don’t understand how to effectively
use it for my business
3. It seems like I need to upgrade to
really get any value from it
4. It’s becoming more like Facebook
5. Nothing, I love LinkedIn!
Polling
Question
11. Kelly Leonard, CEO
• Launched BoostMyLinkedIn. ~5,000 first level
connections with 6-10 daily inquiries for
opportunities.
• Generated $500,000+ revenue within 1st 24-
month period of implementing repeatable
LinkedIn strategy. Trained 5,000+ individuals.
Partial Client List
14. About LinkedIn
“Create Economic Opportunity for
Every Member of the Global
Workforce”
14
450+ MM members
Users in over 200 countries, available in 24
languages
42% of users update their profile regularly
Over 5 billion professional searches each
year
9.5MM+ Company Profiles
15. Polling
Question
15
How often do you access
LinkedIn?
1. Multiple times a day
2. Once daily and occasionally on
weekends
3. Weekly
4. Monthly
5. Rarely, if ever
Polling
Question
16. 16
Build Your Brand
Optimize Relationships
Obtain More Leads
Secure Thought Leadership Space
Tap into New Markets
Get a
B.O.O.S.T.TM
18. Mistake #7
Having an
Incomplete Profile
18
Users with complete profiles are 40Xs more
likely to receive opportunities through
LinkedIn
1. Industry and location
2. A current position with description
3. Two past positions
4. Education
5. At least 3 skills
6. Profile photo
7. At least 50 connections
21. Mistake #5
Not Highlighting
Your Value
Proposition
21
Lead Strategist, Twenty Twenty Visionary
Communications Strategist | Helping Organizations
Create Media That Ensures Long Term Visibility &
Growth
Partner, DEF Insurance Co Benefits Executive |
Helping special needs families find security through
financial, legal & lifetime planning
CEO, Taylor Leonard Corp Speaker, Trainer,
Consultant | Delivering customized solutions to
drive operational excellence & profitability
26. Polling
Question
26
What’s Your LinkedIn
Connection Strategy?
1. It’s a numbers game I connect
with just about anyone
2. I’m selective I only connect with
people I know
3. I choose quality over quantity when
deciding who to connect with
4. Connection Strategy … What’s that?
Polling
Question
30. Need More
Help? Build Your Brand
Optimize Relationships
Obtain More Leads
Secure Thought Leadership Space
Tap into New Markets
www.BoostMyLinkedIn.com
31. Relationships
Matter …
We Can Help!
31
"To attract attractive people, you must be
attractive. To attract powerful people, you
must be powerful. To attract committed
people, you must be committed. Instead of
going to work on them, you go to work on
yourself. If you become, you can attract."
-- Jim Rohn
32. Q & A
Hector Del Castillo
Product Innovation
Consultant, BoldPM
Kelly Leonard
CEO
Taylor-Leonard Corporation
33. Free Consultation Session
• Submit your name, title, company name, email address,
phone number via email or InMail
• Include a brief description of the problem or challenge
you are experiencing
• We will set up an appointment for follow up
Contact Hector Del Castillo at hector@boldpm.com.
34. Unleash The Powerful You!!
Featuring: Vinita Sahajwala, CEO and Founder, Win Styles
& Hector Del Castillo, Managing Director, BoldPM
Thursday, Dec 1, 2016
8 a.m. – 5 p.m.
Launch Workplaces | Rockville, MD
Learn more: bit.ly/event161201
Registration is limited to 30 participants
35. Upcoming Courses
Course & Location Dates Time
Certified Product Manager® Prep Course
Launch Workplaces, Tysons, VA Dec 5-6, 2016 8:30 am – 5 pm
Certified Product Marketing Manager®
Prep Course
Launch Workplaces, Tysons, VA
Dec 7-8, 2016 8:30 am – 5 pm
Contact Cynthia Petti at cynthia@280group.com for more information.
36. Upcoming Courses
Send your questions and comments to Hector at hector@boldpm.com.
$50 discount
code for PMI =
PMIhmd8
Project Management Business Administration
Understanding the bigger picture adds value when you make project-
level decisions. Covers risk avoidance, the cost of money, project vs
company budgets and long-range corporate goals.
December
9
Pre-bid and Close Out Strategies Business Development
Strategic Planning Hidden Corporate Costs
Claims Mitigation Human Resource Issues
Gaithersburg, 12/09/16. 8 PDU (strategy)
http://bit.ly/pmba1216
38. Upcoming Webcasts
Webcasts that inspire executives, entrepreneurs and
leaders to grow their businesses.
Getting The Right Business Impact From Your Projects
Thu, Nov 3rd, 2016, 1:00 - 2:00 p.m. EDT
Speaker: Mike Hannan, Fortezza Consulting
bit.ly/boldpmwebcasts