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© 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
BoldPM
Insights
Webcasts that inspire executives, entrepreneurs and
leaders to grow their businesses.
bit.ly/bolpmwebcasts
Kelly Leonard
CEO
Taylor-Leonard Corp.
Critical Mistakes That Keep
You From Profiting on
LinkedIn
Thanks everyone who attended this session. It was a
pleasure and honor to host this discussion.
If you like this content, be sure to like it and share it
with others.
Interested in bringing this topic to your community?
Contact me and let me know how I can help you.
© 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Special Thanks
© 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Use: #LinkedInforBiz #SmallBiz
Follow: @BoldPMG @TaylorLeonardCo
Tweet
Participate and Win!!!
Everyone who attends gets
a free electronic copy of
“How To Leverage Your
Networking Efforts To
Boost Your Bottom Line,”
courtesy of Kelly Leonard.
Must be present to win.
Kelly Leonard
CEO, Taylor-Leonard Corporation
kelly.leonard@taylor-leonard.com
www.BoostMyLinkedIn.com
@kellytleonard
Today’s Speaker
© 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
BoldPM
Insights
Webcasts that inspire executives, entrepreneurs and
leaders to grow their businesses.
bit.ly/bolpmwebcasts
Kelly Leonard
CEO
Taylor-Leonard Corp.
Critical Mistakes That Keep
You From Profiting on
LinkedIn
Noise! Noise!
Noise!
8
Polling
Question
9
What’s Your Confession? What
(if anything) frustrates you
about LinkedIn?
1. I’m too busy to give it the attention it
needs
2. I don’t understand how to effectively
use it for my business
3. It seems like I need to upgrade to
really get any value from it
4. It’s becoming more like Facebook
5. Nothing, I love LinkedIn!
Polling
Question
“Model Someone Who’s
Already Successful ...
Because Success Leaves
Clues.”
Tony Robbins, Author
10
+
=
Kelly Leonard, CEO
• Launched BoostMyLinkedIn. ~5,000 first level
connections with 6-10 daily inquiries for
opportunities.
• Generated $500,000+ revenue within 1st 24-
month period of implementing repeatable
LinkedIn strategy. Trained 5,000+ individuals.
Partial Client List
You CAN
Do It, Too!
12
FREE Gifts
for YOU!
13
Stay Tuned!
About LinkedIn
“Create Economic Opportunity for
Every Member of the Global
Workforce”
14
450+ MM members
Users in over 200 countries, available in 24
languages
42% of users update their profile regularly
Over 5 billion professional searches each
year
9.5MM+ Company Profiles
Polling
Question
15
How often do you access
LinkedIn?
1. Multiple times a day
2. Once daily and occasionally on
weekends
3. Weekly
4. Monthly
5. Rarely, if ever
Polling
Question
16
Build Your Brand
Optimize Relationships
Obtain More Leads
Secure Thought Leadership Space
Tap into New Markets
Get a
B.O.O.S.T.TM
17
DISCLAIMER:
Know Your Company &
Industry Social Media
Guidelines
Mistake #7
Having an
Incomplete Profile
18
Users with complete profiles are 40Xs more
likely to receive opportunities through
LinkedIn
1. Industry and location
2. A current position with description
3. Two past positions
4. Education
5. At least 3 skills
6. Profile photo
7. At least 50 connections
Not Being
A.L.I.V.E. TM
19
A– Accurate
L – Locatable
I – Impactful
V– Value-based
E– Engaging
Mistake #6
About Your
Headshot …
20
www.photofeeler.com
Mistake #5
Not Highlighting
Your Value
Proposition
21
Lead Strategist, Twenty Twenty Visionary 
Communications Strategist | Helping Organizations
Create Media That Ensures Long Term Visibility &
Growth
Partner, DEF Insurance Co Benefits Executive |
Helping special needs families find security through
financial, legal & lifetime planning
CEO, Taylor Leonard Corp Speaker, Trainer,
Consultant | Delivering customized solutions to
drive operational excellence & profitability
Mistake #4
Not Tuning
Into The
“Right Station”
22
Does Your
Summary &
Experience Show
How You Help …
23
• Save
• Make
• Create Efficiencies
• Solve Problems
• Bring Peace of Mind
Mistake #3
Over Selling
Products &
Services
24
Mistake #2
Sending Generic
Requests to Connect
25
Becomes …
Polling
Question
26
What’s Your LinkedIn
Connection Strategy?
1. It’s a numbers game  I connect
with just about anyone
2. I’m selective  I only connect with
people I know
3. I choose quality over quantity when
deciding who to connect with
4. Connection Strategy … What’s that?
Polling
Question
Mistake #1
Not Getting the
Help You Need
27
Quick
Profile Analysis
28
FREE GIFTS
for YOU!
29
• LinkedIn Profile Self-Assessment
• Profile Optimization Checklists
www.BoostMyLinkedIn.com
Need More
Help? Build Your Brand
Optimize Relationships
Obtain More Leads
Secure Thought Leadership Space
Tap into New Markets
www.BoostMyLinkedIn.com
Relationships
Matter …
We Can Help!
31
"To attract attractive people, you must be
attractive. To attract powerful people, you
must be powerful. To attract committed
people, you must be committed. Instead of
going to work on them, you go to work on
yourself. If you become, you can attract."
-- Jim Rohn
Q & A
Hector Del Castillo
Product Innovation
Consultant, BoldPM
Kelly Leonard
CEO
Taylor-Leonard Corporation
Free Consultation Session
• Submit your name, title, company name, email address,
phone number via email or InMail
• Include a brief description of the problem or challenge
you are experiencing
• We will set up an appointment for follow up
Contact Hector Del Castillo at hector@boldpm.com.
Unleash The Powerful You!!
Featuring: Vinita Sahajwala, CEO and Founder, Win Styles
& Hector Del Castillo, Managing Director, BoldPM
Thursday, Dec 1, 2016
8 a.m. – 5 p.m.
Launch Workplaces | Rockville, MD
Learn more: bit.ly/event161201
Registration is limited to 30 participants
Upcoming Courses
Course & Location Dates Time
Certified Product Manager® Prep Course
Launch Workplaces, Tysons, VA Dec 5-6, 2016 8:30 am – 5 pm
Certified Product Marketing Manager®
Prep Course
Launch Workplaces, Tysons, VA
Dec 7-8, 2016 8:30 am – 5 pm
Contact Cynthia Petti at cynthia@280group.com for more information.
Upcoming Courses
Send your questions and comments to Hector at hector@boldpm.com.
$50 discount
code for PMI =
PMIhmd8
Project Management Business Administration
Understanding the bigger picture adds value when you make project-
level decisions. Covers risk avoidance, the cost of money, project vs
company budgets and long-range corporate goals.
December
9
Pre-bid and Close Out Strategies Business Development
Strategic Planning Hidden Corporate Costs
Claims Mitigation Human Resource Issues
Gaithersburg, 12/09/16. 8 PDU (strategy)
http://bit.ly/pmba1216
Kelly Leonard
CEO, Taylor-Leonard Corp
kelly.leonard@taylor-leonard.com
www.BoostMyLinkedIn.com
@kellytleonard
For More…
Upcoming Webcasts
Webcasts that inspire executives, entrepreneurs and
leaders to grow their businesses.
Getting The Right Business Impact From Your Projects
Thu, Nov 3rd, 2016, 1:00 - 2:00 p.m. EDT
Speaker: Mike Hannan, Fortezza Consulting
bit.ly/boldpmwebcasts

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7 Critical Mistakes That Keep You From Profiting on LinkedIn

  • 1. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com BoldPM Insights Webcasts that inspire executives, entrepreneurs and leaders to grow their businesses. bit.ly/bolpmwebcasts Kelly Leonard CEO Taylor-Leonard Corp. Critical Mistakes That Keep You From Profiting on LinkedIn
  • 2. Thanks everyone who attended this session. It was a pleasure and honor to host this discussion. If you like this content, be sure to like it and share it with others. Interested in bringing this topic to your community? Contact me and let me know how I can help you.
  • 3. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com Special Thanks
  • 4. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com Use: #LinkedInforBiz #SmallBiz Follow: @BoldPMG @TaylorLeonardCo Tweet
  • 5. Participate and Win!!! Everyone who attends gets a free electronic copy of “How To Leverage Your Networking Efforts To Boost Your Bottom Line,” courtesy of Kelly Leonard. Must be present to win.
  • 6. Kelly Leonard CEO, Taylor-Leonard Corporation kelly.leonard@taylor-leonard.com www.BoostMyLinkedIn.com @kellytleonard Today’s Speaker
  • 7. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com BoldPM Insights Webcasts that inspire executives, entrepreneurs and leaders to grow their businesses. bit.ly/bolpmwebcasts Kelly Leonard CEO Taylor-Leonard Corp. Critical Mistakes That Keep You From Profiting on LinkedIn
  • 9. Polling Question 9 What’s Your Confession? What (if anything) frustrates you about LinkedIn? 1. I’m too busy to give it the attention it needs 2. I don’t understand how to effectively use it for my business 3. It seems like I need to upgrade to really get any value from it 4. It’s becoming more like Facebook 5. Nothing, I love LinkedIn! Polling Question
  • 10. “Model Someone Who’s Already Successful ... Because Success Leaves Clues.” Tony Robbins, Author 10 + =
  • 11. Kelly Leonard, CEO • Launched BoostMyLinkedIn. ~5,000 first level connections with 6-10 daily inquiries for opportunities. • Generated $500,000+ revenue within 1st 24- month period of implementing repeatable LinkedIn strategy. Trained 5,000+ individuals. Partial Client List
  • 12. You CAN Do It, Too! 12
  • 14. About LinkedIn “Create Economic Opportunity for Every Member of the Global Workforce” 14 450+ MM members Users in over 200 countries, available in 24 languages 42% of users update their profile regularly Over 5 billion professional searches each year 9.5MM+ Company Profiles
  • 15. Polling Question 15 How often do you access LinkedIn? 1. Multiple times a day 2. Once daily and occasionally on weekends 3. Weekly 4. Monthly 5. Rarely, if ever Polling Question
  • 16. 16 Build Your Brand Optimize Relationships Obtain More Leads Secure Thought Leadership Space Tap into New Markets Get a B.O.O.S.T.TM
  • 17. 17 DISCLAIMER: Know Your Company & Industry Social Media Guidelines
  • 18. Mistake #7 Having an Incomplete Profile 18 Users with complete profiles are 40Xs more likely to receive opportunities through LinkedIn 1. Industry and location 2. A current position with description 3. Two past positions 4. Education 5. At least 3 skills 6. Profile photo 7. At least 50 connections
  • 19. Not Being A.L.I.V.E. TM 19 A– Accurate L – Locatable I – Impactful V– Value-based E– Engaging
  • 20. Mistake #6 About Your Headshot … 20 www.photofeeler.com
  • 21. Mistake #5 Not Highlighting Your Value Proposition 21 Lead Strategist, Twenty Twenty Visionary  Communications Strategist | Helping Organizations Create Media That Ensures Long Term Visibility & Growth Partner, DEF Insurance Co Benefits Executive | Helping special needs families find security through financial, legal & lifetime planning CEO, Taylor Leonard Corp Speaker, Trainer, Consultant | Delivering customized solutions to drive operational excellence & profitability
  • 22. Mistake #4 Not Tuning Into The “Right Station” 22
  • 23. Does Your Summary & Experience Show How You Help … 23 • Save • Make • Create Efficiencies • Solve Problems • Bring Peace of Mind
  • 25. Mistake #2 Sending Generic Requests to Connect 25 Becomes …
  • 26. Polling Question 26 What’s Your LinkedIn Connection Strategy? 1. It’s a numbers game  I connect with just about anyone 2. I’m selective  I only connect with people I know 3. I choose quality over quantity when deciding who to connect with 4. Connection Strategy … What’s that? Polling Question
  • 27. Mistake #1 Not Getting the Help You Need 27
  • 29. FREE GIFTS for YOU! 29 • LinkedIn Profile Self-Assessment • Profile Optimization Checklists www.BoostMyLinkedIn.com
  • 30. Need More Help? Build Your Brand Optimize Relationships Obtain More Leads Secure Thought Leadership Space Tap into New Markets www.BoostMyLinkedIn.com
  • 31. Relationships Matter … We Can Help! 31 "To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract." -- Jim Rohn
  • 32. Q & A Hector Del Castillo Product Innovation Consultant, BoldPM Kelly Leonard CEO Taylor-Leonard Corporation
  • 33. Free Consultation Session • Submit your name, title, company name, email address, phone number via email or InMail • Include a brief description of the problem or challenge you are experiencing • We will set up an appointment for follow up Contact Hector Del Castillo at hector@boldpm.com.
  • 34. Unleash The Powerful You!! Featuring: Vinita Sahajwala, CEO and Founder, Win Styles & Hector Del Castillo, Managing Director, BoldPM Thursday, Dec 1, 2016 8 a.m. – 5 p.m. Launch Workplaces | Rockville, MD Learn more: bit.ly/event161201 Registration is limited to 30 participants
  • 35. Upcoming Courses Course & Location Dates Time Certified Product Manager® Prep Course Launch Workplaces, Tysons, VA Dec 5-6, 2016 8:30 am – 5 pm Certified Product Marketing Manager® Prep Course Launch Workplaces, Tysons, VA Dec 7-8, 2016 8:30 am – 5 pm Contact Cynthia Petti at cynthia@280group.com for more information.
  • 36. Upcoming Courses Send your questions and comments to Hector at hector@boldpm.com. $50 discount code for PMI = PMIhmd8 Project Management Business Administration Understanding the bigger picture adds value when you make project- level decisions. Covers risk avoidance, the cost of money, project vs company budgets and long-range corporate goals. December 9 Pre-bid and Close Out Strategies Business Development Strategic Planning Hidden Corporate Costs Claims Mitigation Human Resource Issues Gaithersburg, 12/09/16. 8 PDU (strategy) http://bit.ly/pmba1216
  • 37. Kelly Leonard CEO, Taylor-Leonard Corp kelly.leonard@taylor-leonard.com www.BoostMyLinkedIn.com @kellytleonard For More…
  • 38. Upcoming Webcasts Webcasts that inspire executives, entrepreneurs and leaders to grow their businesses. Getting The Right Business Impact From Your Projects Thu, Nov 3rd, 2016, 1:00 - 2:00 p.m. EDT Speaker: Mike Hannan, Fortezza Consulting bit.ly/boldpmwebcasts