Thanks everyone that attended my presentation to learn how to make a powerful first impression. Event: PMIWDC 2014 PM Symposium Date: Friday, September 26, 2014 Time: 09:40 - 10:30 a.m. ET Place: JW Marriott, Washington, DC Description: http://bit.ly/1ohF2ql Overview Most recruitment experts agree that it takes our minds between 7 and 17 seconds to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own personal brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own personal brand to advance your career. This discussion will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next. This session will identify steps to help you create and build your own personal brand to make a great first impression, expand your professional network, and connect with others who may need your expertise and abilities. Key Takeaways • Why creating a personal brand is important • Steps to create your personal brand • Tips to build your personal brand • Useful tools to consider • Pitfalls to avoid About Hector Del Castillo Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies. He helps strengthen product portfolios, guide high performing cross-functional teams, and create new revenue streams within product-driven organizations. As a consultant, trainer and coach, he helps executives, senior managers and entrepreneurs transform ideas into a great business. Hector is a certified Project Management Professional (PMP®), Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®). He earned M.S. degrees in Electrical Engineering from the University of California at Santa Barbara and the University of Texas at El Paso and a Bachelor’s Degree in Electrical Engineering from the University of Texas at El Paso. Interested in attending this engaging discussion? Register here: http://bit.ly/1q2gwJG Looking for a coach to accelerate your product marketing & management career? Set up a free initial 30-minute session for more information: http://bit.ly/1gBFdaD. Want To Certify Your Team? If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com. Upcoming Events Reserve your seat for the next AIPMM webinar: http://aipmm.com/aipmm_webinars/. Visit: http://www.aipmm.com Need Assistance? Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand. Regards, Hector Del Castillo http://linkd.in/hdelcastillo

1. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Hector Del Castillo
linkd.in/hdelcastillo
This presentation may contain copyright material owned by other authors. I have made an attempt to make proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me directly so I can attempt to correct the matter.

2. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Thanks everyone that attended this discussion at the 2014 PMIWDC Project Management Symposium.
Contact me if would like to attend a live webcast or Meetup discussing this topic within the next few weeks.

3. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Description
Are you looking for your next promotion or a new position?
Have you thought what you can do to stand out from your peers?
Do you want to make a great first impression when you meet someone new?
Most recruitment experts agree that it takes our minds between 7 and 17 seconds to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own personal brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own personal brand to advance your career. This discussion will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next.
This session will identify steps to help you create and build your own personal brand to make a great first impression, expand your professional network, and connect with others who may need your expertise and abilities.
Key Takeaways
•Why creating a personal brand is important
•Steps to create your personal brand
•Tips to build your personal brand
•Useful tools to consider
•Pitfalls to avoid

4. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
What We Will Discuss
1.Why Your Brand Matters
2.Creating Your Professional Brand
3.Building Your Professional Brand
4.Key Takeaways
5.Q & A

5. Why Your Brand Matters

13. What is a Brand?

17. Global Brands

23. Professionals Brands

24. “If today was the last day of your life, would you want to do what you are about to do today?.”
- Steve Jobs

25. “As we look into the next century, leaders will be those who empower others.”
- Bill Gates

26. “One thing is certain in business. You and everyone around you will make mistakes.”
- Sir Richard Branson

27. “I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.”
- Mark Zuckerberg

28. “A brand for a company is like a reputation for a person. Your earn reputation by trying to do hard things well.”
- Jeff Bezos.

29. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Creating Your Professional Brand

30. “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
- Sir Richard Branson, CEO Virgin

31. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Steps to Create Your Brand
1.Identify who you are
2.Define what you want to accomplish
3.Recognize your target audience
4.Know competitors and partners
5.Create your brand profile
6.Position your brand

32. 1. Identify who you are
•Identify your needs and values
•Focus on things you love to do
•Identify your strengths and weaknesses
•Highlight your accomplishments
•Evaluate your experience
•Understand how you are perceived

33. 2. Define what you want to do
•Set goals and objectives
•Invest in yourself
•Ask for insights
•Identify roles models and mentors
•Connect with mentors and advisors
•Request feedback about where to go next

34. 3. Recognize your target audience
•Imagine your ideal workplace or client
•Keep your eye in your current company
•Focus on potential employers
•Research your target audience
•Align yourself with your target audience

35. 4. Know competitors & partners
•Identify potential competitors
•Understand the difference between you and competitors
•Request advice from peers

36. 5. Create your brand profile
•Create your brand statement
•Clearly state your career goals
•Identify your unique value proposition
•Highlight your values, beliefs and accomplishments

37. 6. Position your brand
•Develop your brand positioning statement
•Test it early and often
•Develop the message platform
•Practice your pitch
•Adjust as needed based on feedback

38. Building Your Professional Brand

43. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Key Takeaways
•Tells your story
1
•Sets you apart
2
•Establishes credibility and trust
3
•Engages your target stakeholders
4
•Helps you make a powerful first impression
5

44. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Q & A
Summary: http://slidesha.re/1u2RRdK
Presentation: http://slidesha.re/1mxpjI1
Presenter:
Hector Del Castillo, CPM, CPMM Transforming products to wealthTM hmdelcastillo [at] aipmm.com linkd.in/hdelcastillo @hmdelcastillo

45. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Hector Del Castillo
•15+ years of experience transforming products to wealth for technology-based companies
•AIPMM Body of Knowledge (ProdBOK®) Contributor
•Established companies
–Lucent Technologies, MEI Technologies
•Small companies and startups
–Nextone Communications, Smith Micro Software
•Launched 30+ Products for global deployment
–HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development
•Certified PMP®, CPM® and CPMM®
•University of California at Santa Barbara, MS EE
•University of Texas at El Paso, MS EE, BS EE
46

46. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Join AIPMM!
For a limited time, get a one-year AIPMM membership when you purchase a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®). Learn more here: http://bit.ly/1iUknEx.

47. Come make history with us!!!
Project Management Day of Service (PMDoS)
Monday, January 19, 2015
Join us for this community outreach event of unprecedented scale providing pro bono Project Management services to 200 nonprofits.
We are seeking sponsors, donors and passionate project leaders to help us help those who help others.
Want to learn more? Attend informational session today
at 4 p.m. at the Ballroom.
Visit: www.pm-dos.net Follow: @PMDoS15
Hosted by DC Metro Area PMI Chapters and Taproot Foundation

48. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Upcoming Courses
Certified Innovation Leader®
Oct 30-31 – Bethesda, MD
Certified Product Manager®
Dec 8-9 – McLean, VA
Certified Product Marketing Manager®
Dec 10-11 – McLean, VA
Follow the hyperlinks for more information.
If you have a team of 10 or more that you want to certify, contact certification@aipmm.com.

49. © 2014 H. Del Castillo, Creative Commons Attribution License
http://linkd.in/hdelcastillo
Please Join Us Again!
Building Strategic Customer Relationships Oct 3rd, 12 – 1 p.m. ET
AIPMM Webinar Series:
http://aipmm.com/aipmm_webinars/
Global Product Management Talk:
http://www.blogtalkradio.com/prodmgmttalk
Call For Speakers: http://www.boldpm.com/call_for_speakers
Topic Suggestions: support@aipmm.com
Announcements: http://www.aipmm.com/subscribe
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Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification/