ProductCampDC 2014 Session Description * Do you have many competitors offering similar products? * Is it easy for new competitors to enter your market? * Can your customers bully you into lowering your price? Join this highly engaging discussion to learn how to use Porter’s five competitive forces model to identify potential positive and negative impacts to your industry that can erode your product’s revenue and profitability. Hector Del Castillo will draw upon a few practical case studies to compare the profitability of different industries. This session will help you understand both the strength of your product’s current competitive position, and the strength of a position you're considering moving into. You will learn to apply this strategic analysis tool to quickly assess the strength of your product’s position and your ability to maintain its profitability in your industry. This is a must-attend session for the modern product manager, marketer, intrapreneur and entrepreneur. When you vote for this session, submit a comment to tell me what you want to get out of it. Feel free to download this description. About Hector Del Castillo Hector helps executives, senior managers and entrepreneurs transform ideas into a great business. He is a contributor to the ProdBOK® Guide, which sets a global standard for product management and marketing. As a consultant, trainer and coach, he builds capacity and capability by guiding and training high performing product teams, improving planning processes and deploying best in class tools to make smarter decisions and get better results from product investments. Connect: http://linkd.in/hdelcastillo Follow: @hmdelcastillo About ProductCamp DC ProductCamp DC is the premiere event for Product Management and Product Marketing professionals to teach to, learn from, and network with each other. A ProductCamp is an “unconference”, meaning no sales presentations, no pre-set agenda, and best of all, FREE to you! Your only cost is your participation – bring your ideas, lead a session in your area of expertise, facilitate a roundtable discussion, network, or volunteer. Visit: http://productcampdc.org/.

1. Session Category: Product Strategy
Format: Workshop
Five Competitive Forces That Can Kill Your Product
Description:
 Do you have many competitors offering similar products?
 Is it easy for new competitors to enter your market?
 Can your customers bully you into lowering your price?
Join this hands-on discussion to learn how to use Porter’s five competitive forces model to identify potential positive and negative impacts to your industry that can erode your product’s revenue and profitability.
Hector Del Castillo will draw upon a few practical case studies to compare the profitability of different industries. This session will help you understand both the strength of your product’s current competitive position, and the strength of a position you're considering moving into. This is a must-attend session for the modern product manager, marketer, intrapreneur and entrepreneur.
You will learn to apply this strategic analysis tool to quickly assess the strength of your product’s position and your ability to maintain its profitability in your industry. Participate and Win! Vote for and participate in this highly engaging session and win free giveaways.
Who Should Attend
Product professionals who want to realign their product’s strategy to anticipate competitive pressures. Learn more about ProductCamp DC here: http://productcampdc.org/.
Facilitator: Hector Del Castillo
Hector helps executives, senior managers and entrepreneurs transform ideas into a great business. He is a contributor to the ProdBOK® Guide, which sets a global standard for product management and marketing. As a consultant, trainer and coach, he builds capacity and capability by guiding and training high performing product teams, improving planning processes and deploying best in class tools to make smarter decisions and get better results from product investments.
If you’re attending ProductCamp DC on Oct 11th, tell me what you want to get out of this session:
Hector Del Castillo, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@gmail.com