Introduction To The Seven Phase Product Life Cycle - AIPMM & ProductCamp DC MeetUp Topic Description

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I want to thank AIPMM and Teqcorner for sponsoring this MeetUp on February 19 at Teqcorner in McLean, VA. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM partners offer training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s). AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Here’s a list of upcoming courses in McLean, VA: Certified Innovation Leadership Prep Course March 5 & 6, 2013, 8:30 AM - 5:00 PM This course includes a 2 Day Intensive Training ($1697 value), Certified Innovation Leader (CIL®) certification exam fee ($395 value), and a 1 year premium AIPMM membership ($175 value). This course also offers 16 PDUs for PMI® certified Project Management Professionals (PMP®). http://bit.ly/CILCourse Creating Value Through Collaboration Course March 7 & 8, 2013, 8:30 AM - 5:00 PM This is a 2 day training course, which also offers 16 PDUs for PMI® certified Project Management Professionals (PMP®). http://bit.ly/CVCourse Contact me at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, training courses in your area, or for help creating a product management or innovation process to drive your company's growth. Feel free to download this session description for your reference. I hope to see you there. Regards, Hector Del Castillo http:/linkd.in/hdelcastillo

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Title: Introduction to the Seven Phase Product Life Cycle
Joint AIPMM Product & Product Camp DC MeetUp
Date: Tuesday, Feb 19, 2013
Time: 6:30 p.m.
Place: Main Conference Room, 3rd floor, Teqcorner, 1616 Anderson Rd., McLean, Virginia 22102
Description:
 What is the AIPMM Body of Knowledge (ProdBOK®)?
 What is the seven phase product life cycle?
 What are key activities and deliverables within each phase?
 Why should you adopt the seven phase product management process within your company?
All products go through a life cycle, whether or not a company or organization realizes and/or acknowledges it. Hector Del Castillo will explain the
seven phase product life cycle, which is the basis for the Association of International Product Management & Marketing (AIPMM) Body of
Knowledge (ProdBOK®). Various industry leaders have adopted this approach to increase the likelihood of product success in the marketplace.
Hector will discuss key activities, deliverables and critical decisions that must be taken into account within each phase of the product life cycle.
Each key deliverable captures the rationale for making critical decisions that must be made in order to increase the likelihood of success of
product outcomes in the marketplace. If a company leaves out any of these, it risks product failure because it doesn’t consider critical issues.
Product vendors which understand and implement this process have a higher likelihood of building great products that delight customers and are
more profitable.
Presenter:
Hector Del Castillo is a senior consultant with over 15 years of experience directing the product strategy to lead high-performance product teams.
He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to
organizations that need to create value-added products that delight customers and effectively market them to create demand.
For more information, contact:
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM Event is free.
Product Marketing Director, Association of International Product Register at: http://bit.ly/021913DCMeetUp
Marketing and Management (AIPMM)
Connect: Follow: Contact:

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1. Sponsored by: Title: Introduction to the Seven Phase Product Life Cycle Joint AIPMM Product & Product Camp DC MeetUp Date: Tuesday, Feb 19, 2013 Time: 6:30 p.m. Place: Main Conference Room, 3rd floor, Teqcorner, 1616 Anderson Rd., McLean, Virginia 22102 Description:  What is the AIPMM Body of Knowledge (ProdBOK®)?  What is the seven phase product life cycle?  What are key activities and deliverables within each phase?  Why should you adopt the seven phase product management process within your company? All products go through a life cycle, whether or not a company or organization realizes and/or acknowledges it. Hector Del Castillo will explain the seven phase product life cycle, which is the basis for the Association of International Product Management & Marketing (AIPMM) Body of Knowledge (ProdBOK®). Various industry leaders have adopted this approach to increase the likelihood of product success in the marketplace. Hector will discuss key activities, deliverables and critical decisions that must be taken into account within each phase of the product life cycle. Each key deliverable captures the rationale for making critical decisions that must be made in order to increase the likelihood of success of product outcomes in the marketplace. If a company leaves out any of these, it risks product failure because it doesn’t consider critical issues. Product vendors which understand and implement this process have a higher likelihood of building great products that delight customers and are more profitable. Presenter: Hector Del Castillo is a senior consultant with over 15 years of experience directing the product strategy to lead high-performance product teams. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand. For more information, contact: Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Event is free. Product Marketing Director, Association of International Product Register at: http://bit.ly/021913DCMeetUp Marketing and Management (AIPMM) Connect: Follow: Contact:

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