I want to thank everyone who attended the NIH PM Community meeting on January 8, 2013. Feel free to favorite the slide deck at http://bit.ly/NIHPMC131. Download this sheet to follow the presentation. The Association of International Product Management and Marketing (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM partners offer training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s). AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Here’s a list of upcoming courses in McLean, VA: Certified Innovation Leadership Prep Course March 5 & 6, 2013, 8:30 AM - 5:00 PM This course includes a 2 Day Intensive Training ($1697 value), Certified Innovation Leader (CIL®) certification exam fee ($395 value), and a 1 year premium AIPMM membership ($175 value). This course also offers 16 PDUs for PMI® certified Project Management Professionals (PMP®). http://bit.ly/CILCourse Creating Value Through Collaboration Course March 7 & 8, 2013, 8:30 AM - 5:00 PM This is a 2 day training course, which also offers 16 PDUs for PMI® certified Project Management Professionals (PMP®). http://bit.ly/CVCourse Contact me at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, training courses in your area, or for help creating a product management or innovation process to drive your company's growth. I look forward to speaking with you soon. Regards, Hector Del Castillo

1. Differences Between Project and
Product Management
NIH PM Community Meeting
Introduction
Despite the similar names, there are big differences between product management and project
management. The confusion between the two roles is common and potentially harmful to
organizations who do not acknowledge the distinction. This is often the case for companies that
develop web-based and technology products.
A common challenge is that the two roles often appear to be at odds with each other. A product
manager may want to add a lot of features to meet customer needs, but the project manager may
want to limit the scope so that the project is delivered on time and under budget. Often traditional
definitions mischaracterize the project manager as singularly focused on getting a specific product
release finished on time and under budget without any concern as to whether it meets the needs of
the market or customers.
A comparison of the Product Management Body of Knowledge (ProdBOK) and the PMBOK will be
presented. We will discuss the similarities and major differences in the two roles and how they work
together within companies that consistently transform product innovation to profit.
1. Both roles guide key _______ 4. Product Managers
and _____________. maximize______and ______.
2. Both roles impact_______ and 5. Both roles collaborate to deliver
______. ________ and______.
3. Project Managers minimize ____
and ______.
Connect with me for information about AIPMM membership or training courses in your area.
Let me know how I can help you accelerate your career, connect with others, or create and
implement a product and innovation strategy and process successfully to grow your technology-
based business using a sustainable approach.
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director
Association of International Product Marketing and Management (AIPMM)
Contact: hmdelcastillo@aipmm.comConnect:
linkd.in/hectordelcastilloFollow: @hmdelcastilloBrowse: www.aipmm.com
© 2013, AIPMM, All Rights Reserved.

2. Upcoming Events
Announcements
Newsletter
http://www.aipmm.com/subscribe
Upcoming Webcasts
http://bit.ly/AIPMMWebcasts
Join AIPMM
With members in 65 countries, AIPMM is the world’s
largest association focused on connecting product team
professionals with each other and providing educational
opportunities and tools to boost your productivity.
Become an AIPMM member:http://bit.ly/JoinAIPMM.
Certified Innovation Leader (CIL®) Prep Course Creating Value Through Collaboration (16 PDUs)
(16 PDUs)
This course arms you with the knowledge and skills This course is designed by Lee Lambert of the Lambert
required to lead innovation efforts in your company, Consulting Group and Greg Geracie of Actuation
creating a culture of effective innovation throughout the Consulting.
entire lifecycle.
This course teaches project managers what to expect from
The last two hours of the second day will be an product management and vice versa, how to discover blind
administration of the Certified Innovation Leader (CIL®) spots and risks within the product development process,
certification exam, which can give you an additional and how to change the critical product management
credential in your field. This course also offers 16 PDUs for relationship from a collision course to a powerful
PMI® certified Project Management Professionals partnership. This course offers 16 PDUs for PMI® certified
(PMP®).This course offers 16 PDUs for PMI® certified Project Management Professionals (PMP®).
Project Management Professionals (PMP®).
This course is designed for experienced project managers,
Price includes the Certified Innovation Leader (CIL®) program managers, technology managers, business
certification exam fee ($395 value) and a premium AIPMM analysts, and other experienced cross-functional managers
membership ($175 value). who want to expand their ability to create value through
collaboration in the product development process and
drive improved outcomes.
Mar 5-6, 2013, Teqcorner, McLean, VA Mar 7-8, 2013, Teqcorner, McLean, VA
Price: $1,697 Price: $997
Promo: $1,597 (Save$100) Must use promo code Promo: $947(Save $50) Must use promo code
100PMC131and register by Feb8th. 50PMC132and register by Feb8th.
For information: http://bit.ly/CILCourse For information: http://bit.ly/CVCourse
© 2013, AIPMM, All Rights Reserved.