Thanks everyone who attended this BoldPM Insights webcast. Thanks also to the 280 Group, Podcast Village and Launch Workplaces for their support. Why are some product leaders better than others building great products that add business value? 9 Things Exceptional Product Leaders Do Differently Thu, Jul 14, 1:00 - 2:00 p.m. EDT Information: bit.ly/wbcst160714 Article: bit.ly/9tepldd If you like this content, be sure to like it and share it with others. We hope you can use this information to implement changes within your organization. Interested in actionable business intelligence? Sign up for upcoming BoldPM Insights webcasts here: bit.ly/boldpmwebcasts. Description Leadership is a critical success factor for delivering great products customers love. Product leaders understand the difference between leadership and management. Both are needed to deliver successful products. If your goal is to become an exceptional product leader within your organization, or land a promotion with a new company you need to prove to your superiors and prospective employers that you have the passion, skills and abilities to effectively lead cross-functional teams. So, how can you gain all of these critical leadership skills when there's no formal educational path? This session will help you understand common challenges plaguing most product managers and marketing managers. We will share nine insights to help you become an exceptional product leader. About Hector Del Castillo Hector Del Castillo has over 15 years of experience collaborating with executives, senior managers, and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love. As a consultant, trainer and coach, he helps accelerate growth by building capacity and capability, guiding and training product teams, improving processes and deploying best in class tools to make smarter decisions and get better results from product investments. Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you shape your product leaders into a high performing product team. Special Offer Learn more here: PodCamp by Podcast Village. Become a Speaker Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging business intelligence topics for executives, managers and business leaders. Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow:@hmdelcastillo Visit: bit.ly/boldpmwebcasts

1. © 2016, Hector Del Castillo, All Rights Reserved.
9 Things Exceptional Product Leaders Do
Differently
Introduction
Why are some product leaders more successful than others creating great products?
Leadership is a critical success factor for building great products customers love. Product leaders
understand the difference between management and leadership. Both are needed to deliver outstanding
products.
If your goal is to become an exceptional product leader within your organization, or land a promotion with
a new company you need to prove to your superiors and prospective employers that you have the passion,
skills and abilities to effectively lead teams. So, how can you gain all of these critical leadership skills when
there's no formal educational path?
We will share nine insights to help you become an exceptional product leader.
About Hector Del Castillo:
Hector Del Castillo has over 15 years of experience collaborating with executives and entrepreneurs to
transform ideas into a great business. He’s passionate about building and marketing products customers
love.
As a consultant, trainer and coach, he helps individuals and organizations accelerate growth by building
capacity and capability, guiding and training product teams, improving processes and deploying best in class
tools to make smarter decisions and get better results from product investments.
As an entrepreneur, I’m CTO of V-Sense Medical, Inc. A vendor of smart connected devices for healthcare
professionals that want to measure a patient’s heart and breathing rate seamlessly to improve their quality
of life.
1. Think strategically, execute
fiercely
2. Build and nurture great teams
3. Adopt a playbook
4. Gain market and customer insights
5. Build business value
6. Impart wisdom
7. Keep grace under pressure
8. Know when to adapt
9. Encourage collaboration
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect
with Hector and let him know how he can help you become an exceptional product leader or grow your
people into a high performing product team.
Hector Del Castillo, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo

2. © 2016, Hector Del Castillo, All Rights Reserved.
Additional Information
Topic: “9 Things Exceptional Product Leaders Do
Differently”
Slideshare: bit.ly/bldpmi0714
Summary: bit.ly/bldpmis0714
Podcast: bit.ly/pdcst0714
PodCamp by Podcast Village
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July 19th – 21st, 10 a.m. – 1 p.m.
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Product Marketing and Management Courses
These courses from the 280 Group will help you understand the product life cycle, documents,
methodologies, and best practices used by exceptional product leaders. The instructor will share
experiences and case studies so you can use that knowledge to become a more successful product leader.
3 Reasons Why You Should Register
• Learn and demonstrate a thorough understanding of theoretical and practical Product Management
and Marketing concepts, principles and terminology
• Establish additional credibility with your executives, senior managers and peers
• Stand out from the crowd when looking for your next job opportunity
Certified Product Manager Exam Intensive Prep
Course
Dates: Dec 5-6, 2016
Location: Launch Workplaces, Tysons, VA
Learn more: http://bit.ly/cpm1216
Certified Product Marketing Manager Exam
Intensive Prep Course
Dates: Dec 7-8, 2016
Location: Launch Workplaces, Tysons, VA
Learn more: http://bit.ly/cpmm1216
Contact Cynthia Petti at cynthia@280group.com for more information.
About The 280 Group
The 280 Group helps individuals, teams, and entire organizations optimize and apply Product
Management and Product Marketing best practices to deliver products that delight their customers and
massively increase profits.
For teams and organizations, the 280 Group can deliver point solutions such as training or templates, or
can build a complete, comprehensive and customized solution to dramatically increase the effectiveness
of your Product Management team. Visit: www.280group.com.
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