Thanks to everyone who participated in this webcast from the Association of International Product Marketing and Management (AIPMM).
Introduction
Several research studies have found that it takes our minds less than 9 seconds to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own professional brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own professional brand to advance your career. This discussion will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next.
This discussion identifies steps to create and build your own professional brand to make a great first impression, expand your professional network, and connect with others who may need your expertise and abilities.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.
Upcoming Events
For more information regarding this topic or certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Need Assistance?
Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand.
I look forward to hearing from you.
Regards,
Hector Del Castillo
http://linkd.in/hdelcastillo
29. “If today was the last day of your life, would you
want to do what you are about to do today?.”
- Steve Jobs
30. “One thing is certain in business. You and everyone
around you will make mistakes.”
- Sir Richard Branson
31. “As we look into the next century, leaders will be
those who empower others.”
- Bill Gates
32. “I think a simple
rule of business is,
if you do the things
that are easier first,
then you can
actually make a lot
of progress.”
- Mark Zuckerberg
33. “A brand for a company is like a reputation for a person.
Your earn reputation by trying to do hard things well.”
- Jeff Bezos.
35. “Branding demands commitment;
commitment to continual re-invention;
striking chords with people to stir their
emotions; and commitment to imagination.
It is easy to be cynical about such things,
much harder to be successful.”
- Sir Richard Branson, CEO Virgin
36. Professional Branding
The process by which professionals express their
unique value proposition and then spread it
across platforms with a consistent message and
image to achieve a specific goal.
It allows individuals to enhance their recognition
as subject matter experts, establish
reputation and credibility, advance their careers,
and build self-confidence.
38. 1. Identify who you are
• Identify your needs and values
• Focus on things you love to do
• Identify your strengths and weaknesses
• Highlight your accomplishments
• Evaluate your experience
• Understand how you are perceived
39. 2. Define what you want to do
• Set goals and objectives
• Invest in yourself
• Ask for insights
• Identify roles models and mentors
• Connect with mentors and advisors
• Request feedback about where to go next
40. 3. Recognize your target audience
• Imagine your ideal workplace or client
• Keep your eye in your current company
• Focus on potential employers
• Research your target audience
• Align yourself with your target audience
41. 4. Know competitors & partners
• Identify potential competitors
• Understand the difference between you and
competitors
• Request advice from peers
42. 5. Create your brand profile
• Create your brand statement
• Clearly state your career goals
• Identify your unique value proposition
• Highlight your values, beliefs and
accomplishments
43. 6. Position your brand
• Develop your brand positioning statement
• Test it early and often
• Develop the message platform
• Practice your pitch
• Adjust as needed based on feedback