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Social media and your organization

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Social Media and Your Organization Phil Gerbyshak Make IT Great Institute
#motown0810 Official hashtag of today’s event for those of you live tweeting
Photo credit: http://www.flickr.com/photos/sagindie/392416159/
Only Reason Social Media Matters Is…
Reasons why • Customers are choosing to interact the way THEY want to interact – And they are wanting to use social media more and more • Fastest Growing Audience on Social Media – 55 – 65 year olds • Not a sales tool but a relationship tool – Research + time + relationship = customer
http://freestevenslater.com/
Social media helps customer service
#tutusfortanner
Fired for Facebook and Twitter?
What can you do?
Exercise: • We are all in the same company, working for HDI Motown • Next month we have a CIO roundtable • How can we use social media to get the word out?
Connect with Phil • phil@philgerbyshak.com • http://philgerbyshak.com • http://www.linkedin.com/in/ philgerb • http://facebook.com/philger b • http://twitter.com/philgerb
Photo credits • Brick wall: http://www.flickr.com/photos/vizzzual-dot- com/2226095398/sizes/o/in/photostream/ • Scott and Tanner: http://www.theglobeandmail.com/news/technology/trending-tech/5- social-media-lessons-for-air-canada/article1664281/ • Crowd: http://www.flickr.com/photos/crsan/3697785107/ • Filling cabinets: http://www.flickr.com/photos/themacinator/3499579760/ • Donald Trump: http://en.wikipedia.org/wiki/File:Donald_Trump.jpg

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Social media and your organization

  • 1. Social Media and Your Organization Phil Gerbyshak Make IT Great Institute
  • 2. #motown0810 Official hashtag of today’s event for those of you live tweeting
  • 4. Only Reason Social Media Matters Is…
  • 5. Reasons why • Customers are choosing to interact the way THEY want to interact – And they are wanting to use social media more and more • Fastest Growing Audience on Social Media – 55 – 65 year olds • Not a sales tool but a relationship tool – Research + time + relationship = customer
  • 6.
  • 7.
  • 8.
  • 10. Social media helps customer service
  • 11.
  • 13. Fired for Facebook and Twitter?
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22. Exercise: • We are all in the same company, working for HDI Motown • Next month we have a CIO roundtable • How can we use social media to get the word out?
  • 23. Connect with Phil • phil@philgerbyshak.com • http://philgerbyshak.com • http://www.linkedin.com/in/ philgerb • http://facebook.com/philger b • http://twitter.com/philgerb
  • 24. Photo credits • Brick wall: http://www.flickr.com/photos/vizzzual-dot- com/2226095398/sizes/o/in/photostream/ • Scott and Tanner: http://www.theglobeandmail.com/news/technology/trending-tech/5- social-media-lessons-for-air-canada/article1664281/ • Crowd: http://www.flickr.com/photos/crsan/3697785107/ • Filling cabinets: http://www.flickr.com/photos/themacinator/3499579760/ • Donald Trump: http://en.wikipedia.org/wiki/File:Donald_Trump.jpg