5. Overview Inovasi Disruptif Industri Musik
DIGITAL Era ‘00 - ’10
2001 : $ 1 B
[$ 36 B -- $ 15 B] 2001
2005 : $ 150 B
150 Juta Unit
Legal 2003
Legal &
Affordable
Music
iPod + iTune
6.
7. Flashback: Radio & Game Changing
SW/MW
AM/FM
1985
DAB
1920 1999
Livestreaming
Radio was
Pioneer on
Free & Legal
Music Royalti Musik Dibayar
Melalui “Ads”
8. Our Innovation that Will Disrupt the Martket : Overview Radio 2.0
Radio Automation 2.0
(RISE) Radio Collaboration 2.0
Web Radio 2.0
Technology
& Support
“Affordable”
Premium
Technology &
Support
9. PREDIKSI 2012-2022
(“Red Ocean” in Radio & Music Industry)
Radio Services
Free Music
Radio
Music Service
Paid Music
3 Screen
Music Smartphone
Player Computer
SmarTV
10. Simple View of Radio 2.0
(Mobile User View)
KlubRadio
[Konten Premium]
> 500 Ribu Music/Content
Podcasting
Streaming
3 Screen
Smartphone
Computer
SmartTV
11. Radio 2.0 : Inovasi Disruptif Industri Musik & Radio
12. Bagaimana Melakukan “Game Changing”
Asumsi :
Diskon Rata-Rata 10%
Keuntungan Monthly Fee KlubRadio Rp 10 ribu
Rp 100 rb Diskon > 10%
ZONA
Rp 50 rb
CHEAPER THAN FREE
Diskon < 10%
Membership Line
Rp 10 rb
ZONA
FREEMIU Pemakaiaan
M
Rp 100 rb Rp 500 rb Rp 1 juta
13. The Winning Business Model
New “Mantra”
In Business &
Competition :
Disruptif Pada Area :
Media & Media Lokal
Music
Radio 2.0 Iklan Lokal
Wisata Lokal
(Networked) Bisnis Lokal
Seni & Budaya Lokal
Keuangan
14. KEKUATAN KOLABORASI Radio 2.0
Radio Aktual Radex :
Radio 2.0 (Networked)
INA : < 1%
Era
Kompetisi
Era
Kolaborasi
Network
Network
Radex :
World : 7%
US : 10%
15. Potensi Radio 2.0 (Game Changing)
(Only From Music Services)
Potensi Revenue Tahunan
> 2017
Rp 7,2 T
2015/16
Rp 1,2 T
2014/15
>1000 radio
Rp 120 M >200 ribu MODIS
2013/14
>650 radio
Rp 12 M >100 ribu MODIS
100 rb 1juta 10 juta > 60 juta Jumlah Member
16. Syarat Untuk Berhasil
Radio
Promo KlubRadio secara Intensif
Memperbanyak mitra MODIS di daerah
Kampanye Masif Stop Ilegal Music
Telkom & Zamrud/eBI
Teknologi (Aplikasi, SPEEDY, IDC, dan Support ‘FREE’ )
Dukungan Pengembangan teknologi secara terus menerus
Broadband terjangkau oleh > 50% penduduk dalam kurun 2014 - 2016
Bank/BRIS
Memberikan kemudahan pendaftaran KlubRadio dengan cara:
Memperbanyak outlet BRIS melalui kerjasama dengan BRI
Menyediakan Fasiltas Pendaftaran dan Pembayaran Nirkontak
17. Everything should be made
as simple as possible, but not simpler.
Alber Einstein (1879 - 1955) Physicist & Nobel Laureat