Facebook Timeline for Pages is a more visually appealing and consistent method for managing your brand on Facebook. All Pages will convert on March 30th, unless you choose to launch earlier. This slideshow reviews the 6 most important areas of change.

1. 6 Things You Should
Know About Facebook
Timeline for Pages
By:
Tuesday, March 6, 2012

2. What is Facebook Timeline?
Facebook Timeline for Pages is a more visually appealing and
consistent method for managing your brand on Facebook. All Pages
will convert on March 30th, unless you choose to launch earlier.
Tuesday, March 6, 2012

3. Table of Contents
1. Cover Photo & Profile Image
2. About Section
3. The Timeline
4. Custom Applications
5. Direct Messages
6. Competitive Statistics
Tuesday, March 6, 2012

4. Cover Photo & Profile Image
• Cover Photo
• Large eye-catching visual of your brand.
• 851 x 315 pixels
• CANNOT include: price or purchase information, contact information,
calls to action, or any references to Facebook features such as “Like” or
“Share” (no arrows pointing to “Like”).
Tuesday, March 6, 2012

5. Cover Photo & Profile Image
• Profile Image
• 180 x 180 pixels (thumbnail scales to 32 x 32 pixels)
• This icon is used throughout Facebook to identify your brand.
Tuesday, March 6, 2012

6. About Section
• About Section
• This area is now above the fold and more prominent.
• Your brand’s Category appears first.
• The about section is truncated at 150 characters.
• It is recommended to stay within the 150 characters and include a link
to your website.
Tuesday, March 6, 2012

7. About Section
• About Section for Local Businesses
• Linked Address
• Phone Number
• Hours of Operation
• Map Custom App (available for places pages)
Tuesday, March 6, 2012

8. The Timeline
• The Timeline
• A historical representation of your brand through posts and milestones.
• Opportunity to share your brand story.
Tuesday, March 6, 2012

9. The Timeline
• Pinned Post
• A Pinned Post appears near the top left after the status update field.
• Only one post can be pinned at a time.
• Pin automatically expires after seven days to cycle fresh content.
Tuesday, March 6, 2012

10. The Timeline
• Highlighted Posts (Starred Posts)
• Highlighted posts span the full width of the timeline.
• Any post can be highlighted.
• Highlighted posts do not move up in the timeline.
Tuesday, March 6, 2012

11. The Timeline
• Milestones
• Milestones are major events in the brand’s history.
• Use photos and videos to tell your story.
Tuesday, March 6, 2012

12. Custom Applications
• Custom Application Tabs
• Three tabs after “Photos” are customizable.
• Arrow to the right expands to show all custom applications.
• Tab images are 111 x 74 pixels.
Tuesday, March 6, 2012

13. Custom Applications
• Custom Application Pages
• New maximum width of 810 pixels.
• Old 520 pixel application pages still work.
• No more sidebar, new top navigation to move between applications.
Tuesday, March 6, 2012

14. Direct Messages
• Direct Messages
• Facebook users and NON-Facebook users can now send private
messages to the brand.
• A more private customer service experience.
• Can be disabled.
Tuesday, March 6, 2012

15. Competitive Statistics
• Competitive Statistics
• Specific Fan Page statistics are now public.
• Click on the “Likes” tab to see brand statistics.
Tuesday, March 6, 2012

16. Thank you!
Questions?
info@headwaymarketing.com
Tuesday, March 6, 2012