1. Electronics Marketing News
November 02, 2011
Exclusive First Access: New Online Brand Benchmark Report
We believe that everything in online marketing can and should be measured to get
the best results from your work. Keeping with that theme, SupplyFrame is sharing a
new report with you that benchmarks 30 industry leading brands online. The report
documents dozens of online marketing best practices, and further, provides ranking
analysis on how each organization is performing against its industry peers.
The report, "Online Brand Benchmark Report: 30 Leading Brands in the
Electronics Industry," was published by Heardable, a real-time contextual brand
analytics platform. Heardable Co-Founder Gunther Sonnenfeld shared that "the
objective of this report is to help leaders in the electronics industry understand the
levers through which online brand value is created in order to identify opportunities to
grow the value of their brand going forward."
Highlights from the Report's Findings
Electronics brands element14, Newark and Texas Instruments came out on top in
social media and website performance. In-depth performance diagnostics measured
many factors from mobile readiness to social network participation to adeptness at
SEO.
Five Best Practices Leading Electronics Industry Brands are Following
1. Strong social media presence, participation, followers and advocates
2. Search engine optimized websites
3. Usable websites (easy to engage, share, interact, contact and transact)
4. Regular monitoring and optimization using web analytics software and testing tools
5. Optimizing websites for mobile smartphone browsing
More Information on the Report
Learn more about the report and Heardable's methodology or get insights into your brand with their free consultation:
marketing@heardable.com.
DOWNLOAD COMPLIMENTARY REPORT NOW
Posted at 06:11 PM in Online Marketing, Semiconductor / Electronics Marketing, Semiconductor Industry, Social Media
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Comments
I really enjoyed this report! What I found amazing was how many brands had not customized their Facebook page URL's. 12! This is so
simple to do - and it appears to be an important 'branding' step in one's social media efforts.
Also, just 33% of the electronics industry brands featured in this report have websites optimized for mobile smartphone browsing. In
today's day and age, that almost seems negligent.
Thanks again for sharing this, SupplyFrame.
-AT
Posted by: Alisha Tannersby | November 03, 2011 at 08:23 AM
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