I describe my work creating near future video scenarios based on academic and market research for high impact and corporate action.

1. Video Scenarios
APF ProDev Day, Toronto
Presented by Heather “vescent” Schlegel
The Purple Tornado

2. Academic Research +
Trend Extrapolation +
Future Scenarios +
User Scenarios +
Product Development +
Indie Filmmaking =
Near Future Video Scenarios
The Purple Tornado, Inc. @heathervescent | 2

3. Overview
• Communicates the Future in the visual
medium
– Fly Me to the Moon
– Flowers for Grandma
• Commercial Television Quality
• Based on Academic Research and Real Life
Experiences
The Purple Tornado, Inc. @heathervescent | 3

4. Why Videos
• Persuasive
• Familiar Medium
• Narrative Story
• Sensory Experience
• Steals from Science Fiction
• Based on Reality
• Sells an Idea
• A lot of Fun!
The Purple Tornado, Inc. @heathervescent | 4

5. Values Encoded in the Story
• Friendly
• Human
• Near-Future
• Narrative
• Positive and Accessible
• Plausible yet Pushing the Edge
• “You can see yourself in this future”
• Address today’s concerns as solvable
• Inspire
The Purple Tornado, Inc. @heathervescent | 5

6. How
• It’s about the Story (narrative)
• It’s about People (relatable)
• Technology supports (spotlighted cameos)
– Device porn
• Show the preferred future
• Push it farther
The Purple Tornado, Inc. @heathervescent | 6

7. Fly Me to the Moon
The Purple Tornado, Inc. @heathervescent | 7

8. Fly Me to the Moon
The Purple Tornado, Inc. @heathervescent | 8

9. Fly Me to the Moon
• 12+ months of primary & secondary research in 3 minutes
• An Everyday Experience: It’s about spending time with your friends
• Smart Check
– Ratings engine
– Tied into merchant payment services & payroll
– Multi-payment platform
• Transactions
– Mobile Wallet
– Secure Coin
– Credit Card
– Paying for the wine, pay back for the tickets earlier
– Corporate Currency
• Gamification
– Saving for SubOrbit Flight Award
The Purple Tornado, Inc. @heathervescent | 9

10. Flowers for Grandma
The Purple Tornado, Inc. @heathervescent | 10

11. Flowers for Grandma
• Building upon Fly Me to the Moon
• An Everyday Experience: “I’m thinking about you”
– Based on VRM: Vendor Relationship Management
– Is a Customer RFP: Requesting Flower Delivery Proposal
• Request Application
– Tied into Merchant Payment Systems
– Match-making
– Vendors bid for the customer’s business
– Vendor data account
• Technology is Beautiful (beyond the Apple aesthetic)
– Bracelet
– Merchant Tablet
– Kitchen Computing Device
The Purple Tornado, Inc. @heathervescent | 11

12. How?
• (Starting from an idea based on research)
• Pre-Production
– Planning, Narrative, Lining up your resources (actors,
crew, props, wardrobe, location, script)
• Production
– Lights! Camera! Action!
– There’s always some “problem.” There’s always some
magic!
• Post-Production
– Movie Magic! Editing, Animation, Music, Sizzle!
• (Launch, Show, Promote)
The Purple Tornado, Inc. @heathervescent | 12

13. Who’s in a Crew?
• Producer / Executive • Actors / Talent (Casting)
Producer • Make-up / Wardrobe
• Script writer • A Variety of Assistants
• Director • Editor
• DP (Director of • Animator
Photography) • Post Sound
• Lights • Music
• Sounds • Color Correction
• Mechanical Effects &
Props
The Purple Tornado, Inc. @heathervescent | 13

14. Putting it all together
• Like any project, keeping on track
• Vision is clarified, iterated
• High Excitement
• Things change, movie magic, synchronicity
• Idea buy-in (by team, crew and clients)
– It becomes OUR idea, vision, project, film
The Purple Tornado, Inc. @heathervescent | 14

15. Benefits of Video Scenarios
• Vision as Fact (see it, believe it)
• Higher production = reality
• A Familiar Medium
• Gain buy-in fast
– Internally
– Externally
• Partners
• World at Large
• Another step to Manifestation
• Encourages Action
The Purple Tornado, Inc. @heathervescent | 15

16. Challenges
• Doing
– Perceived as Optional
– Requires Specific Skillset
– Might appear as too difficult or expensive
• Not Doing Video Scenarios
– Will take Longer to Adopt, Change
– The Idea is more Susceptible to Criticize, Derail,
Sabotage, Ignore
– Idea/project is shelved or sent back for “more work”
The Purple Tornado, Inc. @heathervescent | 16

17. Let’s Make Movies Together
Contact me to discuss a project
Heather Schlegel
heather@heathervescent.com
@heathervescent
323-363-6393
The Purple Tornado, Inc. @heathervescent | 17

18. Thank you!
The Purple Tornado, Inc. @heathervescent | 18