1. Bringing Out the Fittest in You!
GROUP NO. - 3

2. CONTENT
1. Executive Summary
2. Business Description
3. Services and Offerings of business
4. Potential for business
5. SWOT analysis
6. Competitors Analysis
7. PESTLE Analysis
8. Market Segmentation
9. Market Strategy
10. Financial Analysis
11. Future Plan

3. EXECUTIVE SUMMARY
 ProFitness will provide fitness ,body building &
weight loss programs to its members on a profit
making basis.
 ProFitness will offer low cost services to all
segments of its customers.
 ProFitness will have their own training facility with
state of the art health care equipment from quality
manufacturers.
 It will target people of all age group.
 Our fitness center includes all facilities which are
provided by leading fitness center in Navi Mumbai.

4. BUSINESS DESCRIPTION
 ProFitness health club is situated in Kharghar, Navi
Mumbai.
 It will be formed by 7 members of its founder's
group in the year December ,2011 with an initial
investment of Rs 1crore.
 It will be headed by 2 of its founding members Mr
Amit Sharma & Mr Anoop Shet.
 ProFitness will provide health and fitness services
that are good in quality and low in cost.

5. DETAILS OF SENIOR MANAGEMENT
 Amit Sharma is the Co-owner and manager of
ProFitness.
 He has done MBA from ITM Business school, Navi
Mumbai with major in marketing management.
 He has worked as marketing analyst for more than
5 years.

6. SERVICES & OFFERINGS OF THE BUSINESS
 ProFitness will provide health & fitness solutions to all age
groups from 18-65 yrs with focus on youth.
 To charge a nominal fee of Rs 1000/- per month in these
times of rising income levels & high inflation.
 Some of the Offerings include:-
1)Aerobics
2Cycling
3) Yoga
4)Muscle Training
5)Guided Weight loss programs
 The competitive advantage of our company is offering
world class fitness solution at an affordable price

7. POTENTIAL FOR THE BUSINESS
 Fitness industry is a 2500 Crore industry in India
growing at the rate of 20-25%.
 ProFitness will provide fitness, body building &
weight loss programs to its members on a profit
making basis.
 Low income segment market is ignored by key
competitors.
 Heart diseases & obesity are on record high
causing increase in health club membership.

8. SWOT ANALYSIS
• Strengths – Lowest price, management of health
care sector, qualified and trained.
• Weaknesses – High cost of personal training
services, low in marketing budget and staff.
• Opportunities – Rapidly growing market, obesity
diseases is on the high record
• Threats - A possible low cost of service from
competitors, availability of low cost health care
equipment.

9. COMPETITOR ANALYSIS
Fitness Plus will enter in a highly competitive market of
Navi Mumbai, but following three will be direct
competitors of them due to their presence in Kharghar.
 Established fitness - Talwalkar’s
Fitness, VLCC, GOLD’s Gym and Leena Mogree’s Gym
 New Enterants
 Other alternatives for fitness – Yoga centre.

10. PESTLE ANALYSIS
 Political
 Economic
 Socio-cultural
 Technological
 Legal
 Environmental

11. MARKET SEGMENTATION
 Geographic – Kharghar, CBD
Belapur, Seawoods, Kamothe.
Khandeshwar, Panvel and areas around Navi
Mumbai.
 Demographic –
1)Youngsters(Age Group 18-24 yrs)
2)Middle age Group(24-35)
3) Age Group (45-65yrs )
4) Ladies
 Psychographic – Fitness freak, obese people.

12. TARGET MARKET
 Our key target segment remains the youngsters in
the age group 18-24 yrs, which is mostly the
college going population in the area.
 The youngsters because of having a passion for
body building & fitness forming a sizable population
in the area can be the consumer base for our
operations & profit.

13. MARKETING STRATEGY
1.Advertisement on local T.V. Channels.
2.Banners.
3.Newspaper Pamphlets
4.Discounted Offers.
5.Chosen pricing Strategy.
6.Detailed outline of the product or service.

14. FINANCIAL ANALYSIS

15. SOME OF THE PROJECTED EARNINGS &
INVESTMENTS
 Initial Investment : Rs 1 Crore
 Total Rent : Rs 60,000 X 12 = Rs 7,20,000
 Interiors : Rs 7,00,000
 Salary : Admin + Trainers = Rs 7,80,000
 Fitness Equipments : Rs 50 Lakh
 Total Expenditure Rs 83 ,96,000
 Projected Net Profit for 1st Year : Rs 15,96,000

16. PROFIT FORECAST FOR THE 1ST YEAR
Membership fee/Registration fee Rs 500
Intake Capacity 50 People
Health Club Fee /Per Month Rs. 1000 Per Person
Max Revenue (Projected/Monthly) Rs. 3,00,000
Max Revenue (Projected/Yearly) Rs. 37,50,000

17. REVENUE FORECAST(FURTHER 3 YEARS)

18. FUTURE PLANS
 Establish a big name in Health care Industry
 In next 2 years to open new branches in Mumbai
and suburban areas.
 Next, we would expand geographically and move to
various metropolitan cities like Delhi, Kolkata,
Chennai, Hyderabad and Bangalore.
 After establishing our brand name all over India we
would come with IPO so as to get money from
Pubic and expand our business to new horizons.

19. THANK YOU
ANOOP SHET (62)
ANUPAM KUMAR(63)
RAHUL HEDAU(73)
AMIT SHARMA(80)
BHUVAN ARYA(88)
DEEPAK KHUNTAL(248)