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Effectively integrating the work of your marketing and fundraising departments to meet common goals will radically improve your fundraising, friendraising, and community benefit efforts.
In this session, presented at the Academic Library Advancement and Development Network Conference, attendees discovered the causes of misalignment and friction between marketing and fundraising efforts.
They then developed the steps to take to build a high functioning team that will propel their organizations to meet their goals. We explored myths, mysteries, and ah-hah moments to get your organization on target ASAP.
This interactive session will help you to understand roles and responsibilities related to your organization's goals and objectives, and how to get your team to enthusiastically work together to make it happen.