Twitter is one of the most talked about social media networks, yet many people don’t understand how it works or how to communicate in 140 characters. For businesses, Twitter can be even more daunting with its constant flow of tweets that have the potential to be helpful or damaging. This presentation shows businesses and entrepreneurs how to find success – one tweet at a time.

1. Twitter for Business
Heidi Otway, APR
Director of PR and Social Media

2. About Salter>Mitchell
Clients
SalterMitchell won the
2010 Dick Pope
All Florida Grand Image
Award from the
Florida Public Relations
Association

3. Twitter is an information network made up of
140-character messages called Tweets. It's an easy
way to discover the latest news (“what’s happening”)
related to subjects you care about.

4. Twitter Facts
Twitter has more than 100 million users.
Nearly 140 million tweets are written per day.
More women use Twitter than men
Nearly 40% of active users Tweet from a mobile phone
Twitters search engine gets
600 million queries a day

5. Why It’s Good for Businesses
value, visibility,
relevance,
relationships,
social capital,
community,
ideas, trust, research,
networking,
customer service,
traffic, news, sales

6. First Steps…
 Write a Bio
 Make it interesting and write about who you are, what you do and
maybe why people should follow you.
 Post a Picture
 Make it a picture that is interesting enough to make people want to
follow you. It doesn’t have to be personal… just interesting.
 Connect
 If no one is following you, then no one is reading your tweets, then what’s
the point?
 Tweet
 Are you reading an interesting article? Share it! Cool video? Link to it! A
funny picture? Tweet it!

7. Navigating Twitter…
 Reply (@)
– If you are using Twitter on the Web and you want to reply to someone, simply
type @ and then their name, then type the reply. The Tweet will be public and
displayed on the Twitter feed.
 DM (D)
– Want to send a private Tweet? Direct messages are not viewed on the Twitter
feed.
 Retweet (RT)
– This is like forwarding an email and giving the original person credit for it. If
someone tweets something that interests you and you feel it would interest your
readers, you retweet it for your readers.
 Hashtag (#)
– Enable easy categorization of tweets for effective future searching.
 Campaign Hashtag (#)
– Use #keywords when commenting about your company or brand or industry

12. Making the Most of Twitter…
 Twitter Programs You can Tweet, DM, RT, shorten a URL, and share a
picture without ever leaving your desktop. The most popular programs are
TweetDeck, Hootsuite and Twirl.
 Phone Applications On the go? There are several applications available
that make Tweeting from your phone a breeze.
 Who Do I Follow? Use a directory like Twellow or WeFollow to search for
people that interest you. Seek out people with similar interests or industries.
 Upload Photos Have photos you want to share? There are several
applications that make that a snap. Twitpic is my fav.
 URL Shorteners Don’t waste precious characters on long URLs. Use a
shortener like bit.ly and tinyurl to make your links manageable. You can
also track your clicks on bit.ly

13. Twitter Outreach…
 Monitor and analyze conversations
 What are people saying about your business or industry? Is it good or bad? Do
they want to know more?
 Post information about your brand, business, industry?
 Share links, data, events and resources with your followers.
 Don’t forget to follow local citizens, local elected officials, related
businesses and industry leaders – they will follow you back
 Twitter is an innovative way to share news and deliver your message about your
brand, product or service with interested audiences

14. Mobile Apps for Twitter…
What they do: Businesses can
establish their physical location on
social sharing sites; encourage
Check-ins to secure deals.
Why they matter: Check-ins can be
posted to a user’s Twitter feed; Deals
can be used to encourage trial,
reward loyalty and offer viral
exposure.

15. Tools to Tweet…
TweetDeck.com

16. Tools to Tweet…
Hootsuite.com

17. Tools to Find an Audience…
Twellow.com

18. Tools to Find an Audience…
WeFollow.com

19. Tools to Measure Tweets…
TwitterAnalyzer.com
Twitter Analyzer features more then 50 statistics/measures displayed in 3D
graphs and world maps. See your followers locations, your tweets spreading and
who is talking about you…

20. Tools to Measure Tweets…
TweetReach.com
Calculates how many people have seen something you’ve shared on Twitter.

21. Questions?
Twitter:
www.twitter.com/heidiotway
LinkedIn:
www.linkedin.com/in/heidotway
Facebook:
www.facebook.com/heidiotway
Email:
Heidi.Otway@SalterMitchell.com