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How To Get More Clients, More Referrals & More Income*  *without spending more money Matt Heinz Principal, Heinz Marketing LLC @heinzmarketing Presented by
Do you feel overmatched?
Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Engagement Funnel Active Sales Cycle Channels: CRM, 1:1  Goal: Sell New Customer Drip Marketing Channels: Email Newsletters, CRM System Goal: Drive Active Prospects Network / Open Community Channels: Twitter, Facebook, Blog, LinkedIn Goal: Drive Registration Network-exclusive access to content Value-added special offers Discovery events White papers, top ten tips, etc. Testimonials, Success Stories Profile-Specific Messages New product/service offers Referral & Tell-a-Friend Offers Network / Community Invites New Opportunity Alerts 1:1 with Existing Customer In-Market Events Next Step Accelerator Ideas Customer Targets (based on persona profiles) © Heinz Marketing LLC 2009
What you must do
How you do it ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Events (and invitations) ,[object Object]
Blog best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microsites ,[object Object],[object Object],[object Object]
Open Houses ,[object Object],[object Object],[object Object]
Testimonials & success stories
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Your service providers
Learning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Raincamp More Clients, More Referrals, More Income (Without Spending More Money)

  • 1. How To Get More Clients, More Referrals & More Income* *without spending more money Matt Heinz Principal, Heinz Marketing LLC @heinzmarketing Presented by
  • 2. Do you feel overmatched?
  • 3.
  • 4. Customer Engagement Funnel Active Sales Cycle Channels: CRM, 1:1 Goal: Sell New Customer Drip Marketing Channels: Email Newsletters, CRM System Goal: Drive Active Prospects Network / Open Community Channels: Twitter, Facebook, Blog, LinkedIn Goal: Drive Registration Network-exclusive access to content Value-added special offers Discovery events White papers, top ten tips, etc. Testimonials, Success Stories Profile-Specific Messages New product/service offers Referral & Tell-a-Friend Offers Network / Community Invites New Opportunity Alerts 1:1 with Existing Customer In-Market Events Next Step Accelerator Ideas Customer Targets (based on persona profiles) © Heinz Marketing LLC 2009
  • 6.
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  • 16.
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  • 19.