1. Business Model Generation
CANVAS

2. Canvas

3. Patterns for BMG
• Unbundling Business Models
• The Long Tail
• Multi-Sided Platforms
• FREE as a Business Model
• Open Business Models

4. revenue streams cost structure
Asset sale
} K K K K V V Cost-driven C
} 46
P A P C
R CS
P A P C
R S
46
Usage fee
Value-driven
Subscription fee
Fixed costs
Lending/Renting/Leasi
ng K K
R R C C
H H
Variable costs
Licensing
Economies of scale
C$
Brokerage fees
C
$ R R
$ $
Economies of scope
Advertising

5. How to - canvas

6. Epicenters of Business Model
Innovation

7. Quantity
• Ignore the status quo
• Forget the past
• Stop focusing on competitors
• Challenge orthodoxies

8. Process:
Brainstorming Rules
• Stay focused (facilitators)
• Enforce rules (defer judgment, one
conversations at a time, be visual …)
• Think visually (Post-it, Paper, Tables)
• Prepare (Research)

9. Workshop: canvas

10. Extra slide

11. questions
For whom are you creating value? Who are your most important
customers?
What value do you deliver? Which problems are you helping to
solve/which needs are you satisfying?
What type of relationship do your segments expect to establish
with them? Which ones have you established?
Through which channels do your customer segments want to be
reached? How are you reaching them now?
What key activities does your value proposition require?
What key resources does your value proposition require?
Who are your key partners/suppliers?
For what value are your customers really willing to pay? How are
they currently paying?
What are your most important costs? Which key
resources/activities are most expensive?