Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
National Retail Federation - Does Your Reputation Procede You?
1. Social Media Fears Most Common Reasons: • Lack of Knowledge & Understanding • Brand Management & PR Concerns • Lack of Time and Personnel • It’s a Passing Fad
2. Click to View Video: http://www.youtube.com/watch?v=sIFYPQjYhv8 Source http://www.Socialnomics.net – Eric Qualman
8. Click to View Video: http://www.youtube.com/watch?v=-QDkR-Z-69Y
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11. 54% of employees say a company policy won’t change how they behave onlineSource Deloitte Ethics & Workplace Survey, 2009
12. Social Media Best Practices What Should I Know? • Corporate Guidelines• Personal vs. Corporate?• Employee & Customer Interaction• Damage Control • Etiquette• Guard Your Information
14. IBM and Intel IBM and Intel each established guidelines for their employees who participate in social media. These market leaders were essentially saying, “have at it out there on blogs, social networks, Twitter, etc. But make sure you know the company’s expectations.” These guidelines represent a milestone in large enterprises’ comfort with social media. Source Hutch Carpenter - bhc3.wordpress.com/2008/12/
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16. Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html
17. Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html
18. Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html
19. Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html
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21. Intel Social Media Guidelines Source Intel - http://www.intel.com/sites/sitewide/en_US/social-media.htm
22. Consequences What happens with no guidelines in place? • PR Nightmares• Lawsuits• Loss of Time and Money
36. Re-focused the attention of clients back to the product “pizza” by building alliances with bloggers and giving away free food in order to reconcile with the product.
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38. Create Your Rules Rules of Engagement: Be transparent. Be judicious. Are you adding value? Create some excitement. Did you screw up?
66. Monitor Your Brand Monitoring Tools: Social media provides a way to market yourself, your business, your products and services.Tools such as Brandwatch, TweetDeck and Socialmention help you monitor your brand.
68. Click to View Video: http://www.youtube.com/watch?v=N7Z6DCDnfRw
69. Warren Buffett once famously said…“It takes twenty years to build a reputation, and five minutes to ruin it.”
70. Who, What, Where, Now? What are the Next Steps? Join the conversation • Who, what, when, how can you help? Create a Manageable Plan • Social media takes time Measure & Monitor • Adjust as needed