New England Organized Retail Crime Symposium and Tradeshow - The Good, The Bad and The Ugly of Social Media
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This document summarizes common fears around social media usage and best practices for companies. It notes that lack of understanding and concerns over brand management are primary fears. Statistics show social media's growth, like YouTube as the second largest search engine. The document recommends establishing corporate social media guidelines, distinguishing personal from professional usage, managing employee and customer interactions, being prepared for damage control, following etiquette rules, and guarding private information to protect brands on social media.
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New England Organized Retail Crime Symposium and Tradeshow - The Good, The Bad and The Ugly of Social Media
- 2. Social Media Fears Most Common Reasons: • Lack of Knowledge & Understanding • Brand Management & PR Concerns • Lack of Time and Personnel • It’s a Passing Fad
- 4. YouTube is second largest search engine in the world
- 5. Facebook has reached 400m users – fastest growing segment is 55-65 year old women
- 6. 50 million Tweets per day - 80% are outside of Twitter
- 8. 80% of companies use LinkedIn as primary tool to find employeesSource Mashable.com & Socialnomics.net
- 9. Click to View Video: http://www.youtube.com/watch?v=sIFYPQjYhv8 Source http://www.Socialnomics.net – Eric Qualman
- 16. Click to View Video: http://www.youtube.com/watch?v=-QDkR-Z-69Y
- 18. 1/3rd of employed respondents say they never consider what their boss would think before posting materials online.
- 19. 61% of employees say that even if employers are monitoring their social networking profiles or activities, they won’t change what they are doing online.
- 20. 54% of employees say a company policy won’t change how they behave online.Source Deloitte Ethics & Workplace Survey, 2009
- 21. Social Media Best Practices What Should I Know? • Corporate Guidelines• Personal vs. Corporate?• Employee & Customer Interaction• Damage Control • Etiquette• Guard Your Information
- 22. Protecting Your Image Best Practice No. 1:Establish CorporateGuidelines
- 23. IBM and Intel IBM and Intel each established guidelines for their employees who participate in social media. These market leaders were essentially saying, “have at it out there on blogs, social networks, Twitter, etc. But make sure you know the company’s expectations.” These guidelines represent a milestone in large enterprises’ comfort with social media. Source Hutch Carpenter - bhc3.wordpress.com/2008/12/
- 25. Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html
- 26. Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html
- 27. Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html
- 28. Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html
- 30. Intel Social Media Guidelines Source Intel - http://www.intel.com/sites/sitewide/en_US/social-media.htm
- 31. Consequences What happens with no guidelines in place? • PR Nightmares• Lawsuits• Loss of Time and Money
- 32. Posting Information Best Practice No. 2:Personal vs. Corporate
- 35. Keep it personal … or keep it strictly business
- 36. People Interaction Best Practice No. 3:Employee and Customer Interaction
- 40. Cover Your Risk Best Practice No. 4:Think “Damage Control”
- 42. Click to View Video: http://www.youtube.com/watch?v=g-Z2x4SClaE&feature=related
- 44. Respond fast and efficiently in order to stop the snowball effect
- 46. Re-focused the attention of clients back to the product “pizza” by building alliances with bloggers and giving away free food in order to reconcile with the product.
- 48. Create Your Rules Rules of Engagement: Be transparent. Be judicious. Are you adding value? Create some excitement. Did you screw up?
- 49. Stay In Control Best Practice No. 6:Guard Your Information
- 51. 43% leaked proprietary information
- 52. Blog Breaches
- 53. 18% data loss via blogs
- 54. Video Exposure
- 56. Friends or Foes?
- 57. 17% offenses made on Facebook & LinkedInSource Marketwire.com
- 59. Blog Posts
- 61. Tweets
- 62. Fan Pages
- 63. IP Blocking & Web Cloaking
- 65. Google
- 66. Bing
- 68. Blog Posts
- 73. Tweets
- 76. Fan Pages
- 78. IP Blocking & Web Cloaking
- 80. Auction Sites
- 81. Monitor Your Brand Monitoring Tools: Social media provides a way to market yourself, your business, your products and services.Tools such as Radian 6, Sprout Social, and Socialmentionhelp you monitor your brand.
- 82. Remember… Be mindful of what you post.
- 83. Click to View Video: http://www.youtube.com/watch?v=N7Z6DCDnfRw
- 84. Warren Buffett once famously said…“It takes twenty years to build a reputation, and five minutes to ruin it.”
- 85. Who, What, Where, Now? What are the Next Steps? Create a Social Media Plan • Define Goals • Update Company Handbook Create Communication System • Create Response Teams • Offer Hotline / Email Monitor & Measure • Adjust as Needed
- 86. Questions
- 87. Connect, Join, Follow Connect with Helen Levinson LinkedIn: http://www.linkedin.com/in/helenlevinson Twitter: http://twitter.com/helenlevinson Connect with Desert Rose Design DRD Blog: http://write-on-red.desertrose.net/ DRD Facebook: http://www.facebook.com/DesertRoseDesign DRD Twitter: http://twitter.com/DRDmarketing DRD Resource Box: http://www.desertrose.net/resourcebox/ DRD LinkedIn: http://www.linkedin.com/groups?home=&gid=1846028