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Helen Milner Technology And Beyond In Public Libraries 22 Oct 2009
1. Section Divider: Heading intro here. Equality, aspiration & intervention Inclusion in UK online centres and Public Libraries in the UK Helen Milner, 22 October 2009
3. Not digital exclusion as a symptom It’s digital inclusion as a solution
4. Finland first to declare broadband internet access a human right 100Mb to all Finnish residents by 2015 Source: Guardian.co.uk 14 October 2009
5. Internet use as % of population Source: World Internet User Statistics June 2009
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12. In the UK, 21% of adults have never used the internet Source: ONS 2009
13. More than half people (54%) in lower social grades have never used the internet Higher social grades (AB) are twice as likely to use the internet (88%) as people from the lowest social grades (DE) (46%) Reinforces 2008 ICM/UK online centres data which indicates that of the total offline population 11% are AB compared with 49% DE OxiS 2009
14. It is a case of social equality : 97% of people in the highest income category (>£40,000) compared to only 38% of those in the lowest income (<£12,500) category Source OxiS 2009
15. It’s about PEOPLE and what they DO with the Pipes and Platforms Putting in broadband pipes will not solve inequality on its own
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17. So what are newly online people doing online? It’s about aspiration
18. Why (C2DE) users started using the internet “ Does the internet improve lives?” Freshminds April, 2009
19. Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
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21. If all digitally excluded adults got online and made one digital contact each month, this would save an estimated £900 million per annum. PwC & Martha Lane Fox www.raceonline.org/research October 2009
22. Getting more people online Barriers remain the same in 2009 as in 2007 Freshminds 2007 and 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%
23. So what can we do to get more people online? It’s about public, private and third sector support and investment ( What’s the right intervention? )
25. In the UK, 70% of people who live in social housing aren’t online: a full 28% of everyone not online Sources: 70% Oxford Internet Survey 2007 28% ICM 2008