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Rethinking the Digital Divide
- 1. Rethinking the digital divide 31 May 2012 Helen Milner CEO - Online Centres Foundation National Digital Conference 2012
- 2. Pubs A barn Community centres and events Cafes … and churches, libraries, mosques, youth groups, mobile 3,800 Community Partners + 500 Access Points
- 4. The internet makes you happier than money The BCS research found that: ‘IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well-being’ Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010
- 5. Everyday use is exploding: a bigger divide Percentage UK population use of the internet Source: ONS up to Q3 2011
- 6. Internet Users in 2011 All users Next gen user First gen user Ex-user Non-user 100 80 73 % of the population 67 60 59 54 40 40 32 35 28 20 13 23 06 5 5 2003 2005 2007 2009 2011 OxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057
- 7. Next Generation Users • Use at least two internet applications on their smartphone (eg email and weather) And, • Own at least two of the following devices: tablet; reader; or three or more computers
- 8. Next Generation Users by Lifestage Next generation users First generation users 100 91 80 % of current users 60 60 52 51 48 49 40 40 20 9 0 Students Employed Retired Unemployed Current users. OxIS 2011: N=1,498
- 9. Next Generation Users by Content Production Next generation users First generation users % of users who do more than never 100 80 75 64 60 48 43 41 40 31 31 19 21 20 16 16 10 0 Visit social Post photos Post videos Own a Write Post networking personal a blog 'creative' sites website work Current users. OxIS 2011: N=1,498
- 10. Offline & Online First generation & Next generation Nevers (8.2m) & Littles (14.5m) No/Narrow use & ‘A Bigger Life’ Goal is to grow confident and independent internet users
- 11. 88% people feel more confident 79% think they are more independent after they have got help to use the internet UK online centres progression survey Oct – Dec 2011
- 12. The question is not how can we use technology ….. … it’s what do we want to achieve and can technology help us to achieve it?
- 13. Such as digitising public services
- 14. 1m online for £30m: Saving £157m Through UK online centres 1 April 2010 – 30 May 2012 1 April 2010 – 27 April 2012
- 15. Local + Technology + Scale
- 16. th is: e do W
- 17. Local partners do this:
- 18. The magic ingredient is PEOPLE
- 19. Thank You helen@ukonlinecentres.com @helenmilner on twitter Slideshare.net/helenmilner www.ukonlinecentres.com www.go-on.co.uk
Notas del editor
- Start by thanking all of our community partners and welcome many of you here today. Those partners are working in the heart of their communities – in pubs, community centres, cafes, churches, libraries, mosques, buses, even in a barn.
- Comparison of the percentage of the population who use the web everyday and those who have never used the internet
- Just looking at non-users doesn’t give us the full picture – also interested in first gen and next gen internet users.
- Average next generation user is an employed person over the age of 35
- Happens at the most local level – in the heart of communities, most of which are very disadvantaged. In thousands and thousands of local communities. Technology is our enabler – it’s not just about learning how to use it, it’s also the way in which all our products and services are delivered, consistently and conveniently. And we’ve scaled it – scaled it to reach 1m people who needed help to become confident and independent internet users.
- I’m clear that my role is to make sure we put the right tools and the right support in place – we just do this …. (This is our new Making Money Work course – as was discussed yesterday there’s a clear link between financial and digital exclusion.)
- Trusted, friendly, patient people who tirelessly help others get more out of life online