1m people started using the internet in the last 12 months. How can people help more people to get online? Can we close this gap? And why should anyone be interested?

1. Section Divider: Heading intro here.
Citizens Using Technology
Helen Milner
1 December 2010

2. 1,000,000

3. It’s now very stark the difference
between the big groups of our
society who are online and who
are offline

4. 30.1m people use the internet
everyday
Source: ONS 2010

5. 31m people bought goods online
in the past 12 months
Source: ONS 2010

6. 17.4m people used the internet
to watch TV or listen to the radio
11m more than in 2006
Source: ONS 2010

7. Top 20 countries by % of population
online (2010)
June 2010 data
www.internetworldstats.com/top20.htm

8. 2007 compared to 2010
(internet use by % of population)
2007 Source:
http://www.internetworldstats.com/topusage.htm

9. 30.1m adults use the internet
every day BUT 9.1m never use it
Source: ONS 2010

10. Who is online?
(has ever used the internet)
› 99% of 16 – 24 year olds and 96% of people aged
25 - 44
› 95% of people earning more than £20,800
› 93% of people with a good O Level or GCSE (grade
A –C) or higher qualification
› 94% of people who are buying a house with a loan or
a mortgage have an internet connection
› 92% of households with dependent children
› 87% of Londoners
› 84% of men, 81% of men use the internet everyday

11. Who is offline?
(has NEVER used the internet)
› 60% of the over 65s have never used the internet
› And 68% of people who are widowed
› 55% of people with no qualifications
› 31% of people earning less than £10,399
› 29% of people from the North East of England
› 21% of women

12. As more people get online the
excluded are left further behind
1 2

13. Why non-users don’t use the internet
“Does the internet improve lives?”
Freshminds April, 2009

14. Internet and peoples lives
3.00
3.50
4.00
4.50
Self Confidence
Overall happiness
Quality of life
Ease of organising
social gatherings
Informed on current affairs
Skills to get a new job
Confidence talking to different
people on different subjects
Confidence expressing
views to key
decision makers
Connection to family and
friends who aren't local
Informed on local affairs
Internet user Internet non-user
“Does the internet improve lives?”
Freshminds April, 2009
More confident
Happier
Better quality of life
More informed

15. UK online centres users lives – before and after
0%
20%
40%
60%
80%
100%
I do not feel concerned about my levels
of qualifications, training or skills
n=75
I do not feel concerned
about my work position
n=51
I do not feel concerned about
my health
n=75
I felt part of my local community
I communicated as much
as I would have liked
with my family
I communicated as much
as I would like to with friends
"Yes" Before "Yes" After
“Does the internet improve lives?”
Freshminds April, 2009
Communicate
more
Feel more connected to
local community
Feel less concerned
about skills, work
and health

16. 231,560

17. Skills Strategy – Nov 2010
› “Using a computer and the internet
are now basic skills for
employability, and for many other
aspects of learning and living.”

18. The network of UK online centres
› 3500 self-managing, independent
community partners
– Community & Voluntary centres, Public
Libraries, Education and other venues
› Outreach delivery: job centres,
sheltered housing, housing associations,
schools, SureStart centres, post offices,
village halls
› Approx 30,000 volunteers active in the
network today

19. is part of
is linked to

21. myguide
› 231,560 registrations since 1 April 2010
› 95% users very satisfied or satisfied
› Simple to use, big buttons
› Basics, plus intro to … Facebook et al
› High levels of accessibility
› Free on the internet for anyone to use
› Fully supported with tutors guides

22. Online Services
› £900m – minimum cost saving if all digitally
excluded got online and interacted with Gov
› Online Services – online shopping, online
banking, online government
› Online Jobs – c. 20% all new jobs not available if
you’re offline
› However, only 21% of internet users in group DE
use Government or Council websites
– Data from Ofcom Technology Tracker, Quarter 1 2010

23. Skills Strategy – Nov 2010
› “We will also look to ensure that those
who are most disadvantaged can continue
to obtain free support for short courses
such as Online Basics”

24. Online Basics

25. www.HelpPassITon.co.ukwww.HelpPassITon.co.uk

27. Skills Strategy – Nov 2010
› “The support that they need to get
online is often best provided in
informal community settings with
help from volunteers or friends and
family, or integrated as part of other
courses.”

28. Our network of community partners
› Community partners
– Community & Voluntary centres, Public
Libraries, Education and other venues
– Capacity building
– Sharing expertise
› Outreach delivery: job centres,
sheltered housing, housing associations,
schools, SureStart centres, post offices,
village halls
› Growing 30,000 Volunteers and making
them a network

29. 231,560
… just 769,440
to go

30. Thank You
hmilner@ufi.com
www.twitter.com/helenmilner
www.ukonlinecentres.com
slideshare.net/helenmilner