Up to date view of who needs to get online, why and how we can make the Uk the most digitally connected in world. Presentation at the National Media Museum as part of the visioning for the new internet gallery to open in early 2012.
5. 31m people bought goods online in the past 12 months Source: ONS 2010
6. 17.4m people used the internet to watch TV or listen to the radio 11m more than in 2006 Source: ONS 2010
7. 30.1m adults use the internet every day BUT 9.1m never use it Source: ONS 2010
8. Those on lowest income are less likely to use the internet Source: ONS 2010
9. 55% of people with no qualifications have never used the internet Source: ONS 2010
10. 5.3m non-users are both 55+ and in C2DE social group Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010 (Freshminds synthesis of ICM ‘09 and ONS ‘09) 5.3m
12. Winning the Race …. Challenge for people in every corner of our country to work together to inspire, encourage and support as many new people as possible to get online by the end of 2012. By 2015, everyone of working age should be online and no one should retire without web skills. Our vision is for the UK to be one of the first places in the world where everyone can use the web. From Manifesto for a Networked Nation
14. Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
15. Direct financial benefit of using broadband in the home £276 per year (lowest income) Source: SQW Consulting, September 2008
16. Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007
17. If it’s so beneficial why don’t more people use the internet?
18. Why users started using the internet “ Does the internet improve lives?” Freshminds April, 2009
19. Why non-users don’t use the internet “ Does the internet improve lives?” Freshminds April, 2009
20. Only 15% of people living in deprived areas have used a government online service or website in the last year Source: Ofcom, March 2009
21. If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox “ The Economic Case for Digital Inclusion” www.raceonline.org/resources October 2009
29. Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com s lideshare.net/helenmilner
Notas del editor
In October Martha Lane Fox and PWC produced an excellent document “The Economic Case for Digital Inclusion” which looked at the digital dividend if more people could get online. For example the poorest households can save almost £300 a year by being online and the Government could save £900m a year if all the digital excluded just made one contact a month online
Riley’s, Coventry
Parish hall in East Midlands
Outreach – Catherine was supported in her own home. UK onine centres funded programme delivered in Leeds by Leeds Age Concern.