1.
non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
SMX Social, New York
October 17th, 2007
Helen M. Overland
Director, Search Engine Marketing
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

2.
non~linear creations Wednesday, October 17th, 2007
agenda for today’s discussion
» Part 1: An Introduction to NLC
» Part 2: An Overview of LinkedIn
» Part 3: Marketing Strategies on LinkedIn
» Part 4: Case Study
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

3.
non~linear creations Wednesday, October 17th, 2007
about non-linear creations
» Founded in 1995 TECHNOLOGY PARTNERS
» NLC is an e-business integrator that consistently delivers
mission critical, technically challenging projects under tight
timelines.
» More than 750 completed projects
» Offices in Toronto and Ottawa
» 50+ full-time specialists
» Privately held company, profitable & stable
• CMS practice area established in 2000
• Enterprise Search practice area established 2002
• SEM practice area established 2004
• Microsoft Solutions Group established 2006
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

4.
non~linear creations Wednesday, October 17th, 2007
a sample of our clients
TECHNOLOGY RETAIL MEDIA NGO’S LEGAL FINANCIAL
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

5.
non~linear creations Wednesday, October 17th, 2007
An Overview of LinkedIn
What is LinkedIn? ?
» A professional social networking site
» Connect with acquaintances and business colleagues
» View connections to 3 degrees
» Reach ~15 million professionals
» Average Income of LinkedIn users is $140k
“Every 25 days, another 1 million people join LinkedIn” – New York Times Blog
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

6.
non~linear creations Wednesday, October 17th, 2007
An Overview of LinkedIn
Your Network: “Quality” or “Quantity”?
» Volume of
Contacts?
or…
» Trusted
Contacts?
» Maybe… Both!
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

7.
non~linear creations Wednesday, October 17th, 2007
An Overview of LinkedIn
What You Can Do with LinkedIn
» Increase Visibility & Branding
» Generate Direct Sales
» Generate Traffic & Support SEO
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

8.
non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
Goal #1: Increase the Visibility of Your Brand
Strategies:
» Display your expertise in “Answers”
» Announce your new website or service
» Drive readers to your blog posts
» Get your service recommended
» Get Noticed
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

9.
non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
Goal #1: Increase the Visibility of Your Brand
Example:
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

10.
non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
Goal #2: Direct Sales
Strategies:
» Research potential clients and partners
» Respond to service requests in “Answers”
» Get your service recommended
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

11.
non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
Goal #3: Generate Traffic & Support SEO
Strategies:
» Answers pages are indexed – drive traffic with relevant links
» Use LinkedIn “vanity URL” to add keywords to profile URL
» Have employees link back to your website
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

12.
non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

13.
non~linear creations Wednesday, October 17th, 2007
Case Studies
Case Study #1: “Organic” Marketing
During the period of April 1 - June 5th, 2007
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

14.
non~linear creations Wednesday, October 17th, 2007
Key Takeaway
Key Takeaway
» Reach the “right” people
» Take WOM to the next level
» It’s Free
» The potential is limitless
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

15.
Wednesday, October 17th, 2007
non~linear creations
Questions & Contacts
That’s It!
» Helen M. Overland – Director, Search Engine Marketing
helen@nonlinear.ca
416-203-2997 x242
» NLC Internet Marketing Blog : www.nlcblog.ca
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA