1. Mike Colling T: 020 7307 6107 E: mike@mcand.co.uk Strategic mailing partnership My concerns about the mail medium 19th May 2010v6.0

3. Four things in the next thirty minutes

4. Remember my yardsticks?

5. Media investment patterns still changing Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC/Mediatel

6. Direct mail share of advertising spend Source: Mediatel

7. Loss of advertisers accelerating Number of advertisers using direct mail in UK CAGR = -5.33% Source: Addynamix MC&C analysis

8. Prices continuing to rise Source: Royal Mail Media Centre/MC&C calculation

9. More of the top mailers are reducing spend Source: Ad dynamix/MC&C analysis

10. So more than ever you need to be popular

11. 45% of our waking hours spent consuming media

12. And that’s continuing to grow Source: Ofcom 2010

13. Which means we have multi-storey media

14. And print is being squeezed out

15. There’s lots of tech we can see coming

16. Big trends

17. The future is video

18. Personalisation on speed

19. All pervasive data capture

20. Who says coupons are dull?

21. Authentic: O2

22. Can we learn from TV?

23. TV RIP?

24. Colonisation of new territories

25. Lots more TV

26. On intelligent screens

27. With your mates

28. Any rays of sunshine?

29. Take heart- youngsters do like writing

30. Good news: some gold is fools gold Source: Comscore

31. Email makes you stupid! Source: University of Pennsylvania

32. Good news: high petrol prices fuel online shopping High petrol prices fuel online shopping

33. Trust tectonics are shifting Source: Edelman global trust barometer 2011

34. So what do I think?

35. My biggest concern

36. Good luck!