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Linked in For Business

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How to set up and use linked in

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Linked In Power Networking HelenTonetti.com
Agenda The value of Networking Building your profile The rules of On-line Networking Joining groups Linked in Answers How to use Linked in and build contacts Success Stories HelenTonetti.com
Things change Remember functions always change http://linkedin.custhelp.com HelenTonetti.com
Why be on-line Is it just a way to collect names? There are sales and non-sales benefits HelenTonetti.com
Sales Benefits Meet new prospects Talk to old and new customers Listen to customers Word of mouth referrals Getting other people talking about you Page ranking HelenTonetti.com
Non Sales Benefits Research into products and markets Competitor Research Finding new employees or partners Finding providers Build a team of advisors /experts HelenTonetti.com
Networking Rule Share Information Proactively Slow to get return HelenTonetti.com
Share Its a two way process So Give Help Ask for Help HelenTonetti.com
Information It can be simple stuff like how to record It can be day to day stuff, opening hours Or it can be business related HelenTonetti.com
Be Proactive Look for information to share with contacts React when asked for help HelenTonetti.com
Linked In Facts Business Networking Site Used by professionals Over 60 million users In over 228 countries American CEO’s over 90% on Linked In Average age is 41 Average household income is $ 109.000 64% are male Over 80% are graduates Average time on site 7 minutes HelenTonetti.com
HelenTonetti.com No 1 Reason to use Linked In It helps you find the right people And shows you how you are connected to them Get to know who your contacts know!
HelenTonetti.com My contacts
HelenTonetti.com
HelenTonetti.com
Your Profile Create a catchy optimised headline, title and summary Add a photograph HelenTonetti.com
HelenTonetti.com
HelenTonetti.com Click on Set address to set your new URL Save and view
HelenTonetti.com
HelenTonetti.com
HelenTonetti.com Adding your Wordpress
HelenTonetti.com
HelenTonetti.com Configure your privacy settings: To make sure that your blog updates appear on your LinkedIn newsfeed: * Click "Account & Settings" at the top of the page.* Click "Profile and Status Updates"* Make sure that in the "Publish profile updates and recommendations" section, you select "Yes”
Building Contacts You can import your Outlook contacts Look at contacts available (blue box) indicates on linked in... Start to invite them Write a personal message ... See you are on linked in, lets connect .... If you can add a tip to the end or an interesting bit of information Save it to use again HelenTonetti.com
2nd Level Contacts Past Colleagues Add connections on the left Click the colleagues tab Add people from companies (you know) Classmates tab HelenTonetti.com
Groups Left hand menu click groups Join Groups Join discussions, help and share! Start discussions Make contacts from them Create a group – a good alternative to a forum on your website HelenTonetti.com
Daily Updates HelenTonetti.com Post informative updates. For example, if you own a computer consulting business, you could highlight innovative application or features. Also, you could start a discussion such as on secure servers or privacy issues. Post to your status
HelenTonetti.com HERE
Maintain Contact Notify people of questions that they are expert in, recommend them Tell them about interesting events Comment on their updates HelenTonetti.com
Testimonials Get them, real and genuine Give them, same applies HelenTonetti.com
Events Create free, paid or virtual events Watch events within your network Promote events to people HelenTonetti.com
Linked In Answers Grow your Reputation as an expert Get answers to questions Suggest an expert http://www.linkedin.com/answers?viewQuestion=&questionID=717701&askerID=27399329&goback=.mid_I2293862194*42 Become an expert in a less popular area HelenTonetti.com
HelenTonetti.com
Off Line Follow up after meetings See who is attending meetings Add to your signature Add to your website Add to your cards/ brochures etc HelenTonetti.com
The Unwritten Laws Niche is best Know what you want Do not self promote all the time Its not advertising Help – solve problems = attraction HelenTonetti.com
Success Stories Look up people you are meeting Ceo of Cheskin Consulting HelenTonetti.com
HelenTonetti.com
HelenTonetti.com
HelenTonetti.com

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Linked in For Business

  • 1. Linked In Power Networking HelenTonetti.com
  • 2. Agenda The value of Networking Building your profile The rules of On-line Networking Joining groups Linked in Answers How to use Linked in and build contacts Success Stories HelenTonetti.com
  • 3. Things change Remember functions always change http://linkedin.custhelp.com HelenTonetti.com
  • 4. Why be on-line Is it just a way to collect names? There are sales and non-sales benefits HelenTonetti.com
  • 5. Sales Benefits Meet new prospects Talk to old and new customers Listen to customers Word of mouth referrals Getting other people talking about you Page ranking HelenTonetti.com
  • 6. Non Sales Benefits Research into products and markets Competitor Research Finding new employees or partners Finding providers Build a team of advisors /experts HelenTonetti.com
  • 7. Networking Rule Share Information Proactively Slow to get return HelenTonetti.com
  • 8. Share Its a two way process So Give Help Ask for Help HelenTonetti.com
  • 9. Information It can be simple stuff like how to record It can be day to day stuff, opening hours Or it can be business related HelenTonetti.com
  • 10. Be Proactive Look for information to share with contacts React when asked for help HelenTonetti.com
  • 11. Linked In Facts Business Networking Site Used by professionals Over 60 million users In over 228 countries American CEO’s over 90% on Linked In Average age is 41 Average household income is $ 109.000 64% are male Over 80% are graduates Average time on site 7 minutes HelenTonetti.com
  • 12. HelenTonetti.com No 1 Reason to use Linked In It helps you find the right people And shows you how you are connected to them Get to know who your contacts know!
  • 16. Your Profile Create a catchy optimised headline, title and summary Add a photograph HelenTonetti.com
  • 18. HelenTonetti.com Click on Set address to set your new URL Save and view
  • 23. HelenTonetti.com Configure your privacy settings: To make sure that your blog updates appear on your LinkedIn newsfeed: * Click "Account & Settings" at the top of the page.* Click "Profile and Status Updates"* Make sure that in the "Publish profile updates and recommendations" section, you select "Yes”
  • 24. Building Contacts You can import your Outlook contacts Look at contacts available (blue box) indicates on linked in... Start to invite them Write a personal message ... See you are on linked in, lets connect .... If you can add a tip to the end or an interesting bit of information Save it to use again HelenTonetti.com
  • 25. 2nd Level Contacts Past Colleagues Add connections on the left Click the colleagues tab Add people from companies (you know) Classmates tab HelenTonetti.com
  • 26. Groups Left hand menu click groups Join Groups Join discussions, help and share! Start discussions Make contacts from them Create a group – a good alternative to a forum on your website HelenTonetti.com
  • 27. Daily Updates HelenTonetti.com Post informative updates. For example, if you own a computer consulting business, you could highlight innovative application or features. Also, you could start a discussion such as on secure servers or privacy issues. Post to your status
  • 29. Maintain Contact Notify people of questions that they are expert in, recommend them Tell them about interesting events Comment on their updates HelenTonetti.com
  • 30. Testimonials Get them, real and genuine Give them, same applies HelenTonetti.com
  • 31. Events Create free, paid or virtual events Watch events within your network Promote events to people HelenTonetti.com
  • 32. Linked In Answers Grow your Reputation as an expert Get answers to questions Suggest an expert http://www.linkedin.com/answers?viewQuestion=&questionID=717701&askerID=27399329&goback=.mid_I2293862194*42 Become an expert in a less popular area HelenTonetti.com
  • 34. Off Line Follow up after meetings See who is attending meetings Add to your signature Add to your website Add to your cards/ brochures etc HelenTonetti.com
  • 35. The Unwritten Laws Niche is best Know what you want Do not self promote all the time Its not advertising Help – solve problems = attraction HelenTonetti.com
  • 36. Success Stories Look up people you are meeting Ceo of Cheskin Consulting HelenTonetti.com