Ignite us
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What is marketing in 2013? How do you ignite your ambassadors and the makers of things?
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Ignite us
- 1. Ignite us How do we engage the makers online? Helge Tennø slideshare.net/helgetenno 180360720.no @congbo Image by Kamal Zharif on flickr.com
- 2. five parts: Seven Five real/physical Culture Passion trends guidelines world
- 3. Culture Part 1: Culture: “we must try to put ourselves inside their skin and look at us through their eyes just to understand the thoughts that lie behind their decisions and their actions” - Robert S. McNamara, The Fog of war Image by Dot! on Flickr.com
- 4. Culture
- 5. Culture “I’ve never met a company that understood its customers”
- 6. Culture
- 7. Culture
- 8. Culture specially goes for digital technology this e
- 10. Culture HMV and Jessops are both in administration. It’s not that people don’t want to buy things, rather .. they want more than just to buy things
- 11. Culture proof!
- 12. Culture proof! “Whether physically or through connected technologies, shopping is still best experienced socially” - PSFK Future of Retail report
- 13. Culture times are changing / nothing lasts forever “the stone age didn’t end because we ran out of stone..” - Richard Sears - image by Zanthia on flickr.com
- 14. Culture
- 15. Culture
- 17. ing is a mechanism for creating need advertis
- 18. Culture
- 19. Culture
- 20. Culture then:
- 21. Culture now:
- 22. Culture
- 23. Culture ...passion... ..the problem with these venture firms is that they target short term success, but makers don’t wan’t short term success, the want to create a living, to spend their life doing something their passionate about.. Jonas Feiring
- 24. Culture
- 25. Seven trends Part 2:
- 26. Seven trends
- 27. Seven trends
- 28. Seven trends
- 29. Seven trends
- 30. Seven trends
- 31. Seven trends
- 32. Seven trends
- 34. Five guidelines Part 3:
- 35. Five guidelines
- 36. Five guidelines
- 37. Five guidelines
- 38. Five guidelines
- 39. Five guidelines
- 40. real/physical world
- 41. real/physical world There is no real and digital life, they are the same...
- 42. real/physical world “A revolution doesn’t happen when society adopts new tools it happens when society adopts new behaviors.” - Clay Shirky, US Now
- 43. real/physical world Microsoft offers a toolbox
- 44. real/physical world - Gives people opportunity to participate at their own level - Connects passionate producers to passionate consumers - Gives makers the opportunity to follow their dream
- 45. real/physical world - Gives people the ability to use their skills - Sense of purpose, bigger goal - Gamification layer - Not only an open social platform - it’s retail
- 46. real/physical world Statoil at ONS A wonderful display of digital / physical imagination
- 47. real/physical world Leading up to And continuing afterwards event An event is just the short space in time when several people are experiencing the same thing simultaneously - it should neither be the beginning or end of the experience... IMAGE BY IHL ON FLICKR:COM
- 48. real/physical world “light lots of small fires” - Mark Earls but ONE thing IMAGE BY PIERO SIERRA ON FLICKR.COM
- 49. “hey, fellas, look, they turned the app into a bank”
- 50. Passion Part 5: Passion
- 51. Passion We even created one of these ourselves:
- 52. Passion What we have is ...passion...
- 53. Passion ...an accelerator... What we need is
- 54. Passion Be a passionate part in our idea
- 55. Passion we don’t want your traditional marketing - we want your Bill Gates 1984
- 56. Passion ignite us Image by ElDave on flickr.com
- 57. thank you! Helge Tennø slideshare.net/helgetenno 180360720.no @congbo