What is marketing in 2013? How do you ignite your ambassadors and the makers of things?

1. Ignite us
How do we engage the makers online? Helge Tennø
slideshare.net/helgetenno
180360720.no
@congbo
Image by Kamal Zharif on flickr.com

2. five parts:
Seven Five real/physical
Culture Passion
trends guidelines world

3. Culture
Part 1:
Culture: “we must try to put ourselves inside their skin and look at us
through their eyes just to understand the thoughts that lie
behind their decisions and their actions”
- Robert S. McNamara, The Fog of war
Image by Dot! on Flickr.com

4. Culture

5. Culture
“I’ve never met a company that understood its customers”

6. Culture

7. Culture

8. Culture
specially goes for digital technology
this e

9. Culture
proof!

10. Culture
HMV and Jessops are both in
administration.
It’s not that people don’t
want to buy things, rather ..
they want more than just
to buy things

11. Culture
proof!

12. Culture
proof!
“Whether physically or through connected technologies,
shopping is still best experienced socially”
- PSFK Future of Retail report

13. Culture
times are changing / nothing lasts forever
“the stone age didn’t end because we ran out of stone..”
- Richard Sears -
image by Zanthia on flickr.com

14. Culture

15. Culture

17. ing is a mechanism for creating need
advertis

18. Culture

19. Culture

20. Culture
then:

21. Culture
now:

22. Culture

23. Culture
...passion...
..the problem with these venture firms is that they target short term success, but makers don’t wan’t short
term success, the want to create a living, to spend their life doing something their passionate about..
Jonas Feiring

24. Culture

25. Seven
trends
Part 2:

26. Seven
trends

27. Seven
trends

28. Seven
trends

29. Seven
trends

30. Seven
trends

31. Seven
trends

32. Seven
trends

34. Five
guidelines
Part 3:

35. Five
guidelines

36. Five
guidelines

37. Five
guidelines

38. Five
guidelines

39. Five
guidelines

40. real/physical
world

41. real/physical
world
There is no real and digital life, they are the same...

42. real/physical
world
“A revolution doesn’t happen when society adopts new tools
it happens when society adopts new behaviors.”
- Clay Shirky, US Now

43. real/physical
world
Microsoft offers a toolbox

44. real/physical
world
- Gives people opportunity to participate
at their own level
- Connects passionate producers to
passionate consumers
- Gives makers the opportunity to follow
their dream

45. real/physical
world
- Gives people the ability to use their skills
- Sense of purpose, bigger goal
- Gamification layer
- Not only an open social platform - it’s retail

46. real/physical
world
Statoil at ONS
A wonderful display of digital / physical imagination

47. real/physical
world
Leading up to And continuing afterwards
event
An event is just the short space in time when
several people are experiencing the same
thing simultaneously - it should neither
be the beginning or end of the experience...
IMAGE BY IHL ON FLICKR:COM

48. real/physical
world
“light lots of small fires” - Mark Earls
but ONE thing
IMAGE BY PIERO SIERRA ON FLICKR.COM

49. “hey, fellas, look, they turned the app into a bank”

50. Passion
Part 5:
Passion

51. Passion
We even created one of these ourselves:

52. Passion
What we have is
...passion...

53. Passion
...an accelerator...
What we need is

54. Passion
Be a passionate part in our idea

55. Passion
we don’t want your traditional marketing - we want your Bill Gates 1984

56. Passion
ignite us
Image by ElDave on flickr.com

57. thank you!
Helge Tennø
slideshare.net/helgetenno
180360720.no
@congbo