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Ignite us
1. Ignite us
How do we engage the makers online? Helge Tennø
slideshare.net/helgetenno
180360720.no
@congbo
Image by Kamal Zharif on flickr.com
2. five parts:
Seven Five real/physical
Culture Passion
trends guidelines world
3. Culture
Part 1:
Culture: “we must try to put ourselves inside their skin and look at us
through their eyes just to understand the thoughts that lie
behind their decisions and their actions”
- Robert S. McNamara, The Fog of war
Image by Dot! on Flickr.com
10. Culture
HMV and Jessops are both in
administration.
It’s not that people don’t
want to buy things, rather ..
they want more than just
to buy things
12. Culture
proof!
“Whether physically or through connected technologies,
shopping is still best experienced socially”
- PSFK Future of Retail report
13. Culture
times are changing / nothing lasts forever
“the stone age didn’t end because we ran out of stone..”
- Richard Sears -
image by Zanthia on flickr.com
23. Culture
...passion...
..the problem with these venture firms is that they target short term success, but makers don’t wan’t short
term success, the want to create a living, to spend their life doing something their passionate about..
Jonas Feiring
41. real/physical
world
There is no real and digital life, they are the same...
42. real/physical
world
“A revolution doesn’t happen when society adopts new tools
it happens when society adopts new behaviors.”
- Clay Shirky, US Now
44. real/physical
world
- Gives people opportunity to participate
at their own level
- Connects passionate producers to
passionate consumers
- Gives makers the opportunity to follow
their dream
45. real/physical
world
- Gives people the ability to use their skills
- Sense of purpose, bigger goal
- Gamification layer
- Not only an open social platform - it’s retail
46. real/physical
world
Statoil at ONS
A wonderful display of digital / physical imagination
47. real/physical
world
Leading up to And continuing afterwards
event
An event is just the short space in time when
several people are experiencing the same
thing simultaneously - it should neither
be the beginning or end of the experience...
IMAGE BY IHL ON FLICKR:COM
48. real/physical
world
“light lots of small fires” - Mark Earls
but ONE thing
IMAGE BY PIERO SIERRA ON FLICKR.COM