Go behind the scenes to learn the inspiration, generation and execution of Scott Ginsberg's Brandtag Identity Collage.

1. What do YOU see?
Tuesday, April 19, 2011

2. *What could I
do in this moment
that would be
the exact OPPOSITE
of everyone else?
Tuesday, April 19, 2011

3. Tuesday, April 19, 2011

4. So:
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9. My job is to be a
resource
to my audiences
and clients.
Tuesday, April 19, 2011

10. Author.
Speaker.
Columnist.
Producer.
Artist.
Mentor.
Mobile Host.
Tuesday, April 19, 2011

11. Author.
Speaker.
Columnist.
Producer.
Artist.
Mentor.
Mobile Host.
Tuesday, April 19, 2011

12. Author.
Speaker.
Columnist.
Producer.
Artist.
Mentor.
Mobile Host.
Tuesday, April 19, 2011

13. Author.
Speaker.
Columnist.
Producer.
Artist.
Mentor.
Mobile Host.
Tuesday, April 19, 2011

14. Author.
Speaker.
Columnist.
Producer.
Artist.
Mentor.
Mobile Host.
Tuesday, April 19, 2011

15. Author.
Speaker.
Columnist.
Producer.
Artist.
Mentor.
Mobile Host.
Tuesday, April 19, 2011

16. Author.
Speaker.
Columnist.
Producer.
Artist.
Mentor.
Mobile Host.
Tuesday, April 19, 2011

17. Idea 14,876.
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18. I have approximately
18,000 ideas per year
...this was the one that
excited me the most.
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19. 1. Hugh
Macleod
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22. 2. Sark.
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24. 3. Moleskine
journals.
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28. 4. Trying a
new medium.
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33. 5.Hugh
Macleod
again.
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41. 6. Introduce a
commission
model.
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45. This idea
failed.
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46. 7. A random
poster.
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50. 8. New
girlfriend!
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56. 9. Case
study?
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58. 10. Jason
Kotecki
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64. Now that I have this,
what else does
this make possible?
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68. Gift for CEO?
Annual meeting?
Lobby art?
Employee of month?
Part of my speech?
Limited series?
Tuesday, April 19, 2011

69. I would change
one thing:
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72. 11. Do
some tests.
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76. So, what’s this
thing called:
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77. ‘
What’s
your
nametag?
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78. If this is a
nametag:
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82. There’s only one
problem:
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83. I suck at
drawing.
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85. Tuesday, April 19, 2011

86. 12. Matt
Homann.
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89. Are you selling
the poster...
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90. Are you selling the
thinking and consulting,
with the poster as
the artifact?
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91. Holy
brandtag.
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92. Two words:
Outsource it.
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93. 13. Call
Firecracker
Press.
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98. ‘
So, here’s how
we did the
very first
brandtag:
Tuesday, April 19, 2011

99. First,
the writing:
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104. Second,
the rendering:
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107. “HOW TO MATTER”
A BRANDTAG IDENTITY COLLAGE™
Make your mission more than a statement @ brandtag.org
OOF RESPONSIBILITY
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108. Next,
the tracing:
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113. Then,
the carving:
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115. Don’t blink or you’ll
miss it:
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132. Next,
the printing:
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141. Next,
the gushing:
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145. Now,
the signing:
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150. Next,
the numbering:
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153. Finally,
the framing:
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156. And then
it happened:
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159. Every brandtag
has one typo.
Tuesday, April 19, 2011

160. And now, time
for the gifts:
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164. I told them all the
same thing:
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165. Good brands
are bought,
great brands
are joined.
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167. Employees don’t need
another piece of
boring, lifeless
internal communication
they delete immediately
or peruse passively.
Tuesday, April 19, 2011

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169. Customers don’t need
more interruptions from
annoying, treekilling
advertisements that are
going to be ignored or
forgotten anyway.
Tuesday, April 19, 2011

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