Using product videos can be very powerful in increasing your website conversions. These are way more effective in explaining what your products do to your visitors compared to text and images that can only communicate a limited amount of information. In this episode of the eCommerce Scale Podcast, Thierry Denis from h1productvideos shares details on how to create product videos including a done-for-you streamlined service he’s built for eCommerce stores. Learn more on our blog at https://helpflow.net/blog/create-product-videos-for-ecommerce-store

1. USE PRODUCT VIDEOS
TO IMPROVE
CONVERSION RATES
For more, visit www.eCommerceScale.com
InsightsfromThierryDenison
eCommerceScale.com

2. OVERVIEW OF CREATING
PRODUCT VIDEOS
This is from an interview on www.eCommerceScale.com with
Thierry Denis from H1productvideos.com
Text and images only communicate a certain amount of
information. Using product videos to demonstrate your
products enables visitors to learn so much more, faster and
leads to great conversion results on your website.
Thierry shares insights on how to create product videos
including a done-for-you streamlined service he’s built for
eCommerce stores.
For more, visit www.eCommerceScale.com.

3. HOW PRODUCT VIDEOS
IMPROVE CONVERSION
A video can share certain details in 15 seconds that would
require a lot of text and many images.
- The video helps visitors understand what the actual size of
the product is in relation to another object, usually a person
using the product.
- You can quickly demonstrate the quality and material
used in your products by zooming in on your product.
- You can even show the visitors how to use the product in
the video if it is a complicated product
People that watch a product video are 85% more likely to
buy the product than people that don’t view the video.

4. THINGS TO CONSIDER WHEN
CREATING PRODUCT VIDEOS
Your product videos must be informative and effective and
there are a few things you must keep in mind when
creating these.
- Keep the video short and to the point and quickly share all
the important information with the visitor
- Do not have someone host your video as it can sometimes
distract the visitor from your product
- Use a plain background to keep the focus of the viewer on
your product and make sure the lighting is good and
balanced
- Share the most important specifications visitors might care
about, such as the size or handling of the product

5. HIRING A VIDEOGRAPHER
VERSUS DOING IT YOURSELF
Using your iPhone to create product videos is a good option
to test them out on the website, but you must consider
hiring a professional to make your product videos as high
quality as possible.
- You can shoot the video from your iPhone and then edit it
on your computer but the end result might be obvious that
it’s DIY.
- To create high quality videos that showcase your products,
consider hiring videographer.
- Ask friends and family for references or use Craigslist to find
good videographers
- Review samples of their work, discuss your project details
like shooting location etc

6. TOOLS AND SOFTWARE TO
CREATE VIDEOS
One option to consider that is between do-it-yourself, and
hiring a videographer is to use video creation tools and
software.
- These tools can create reasonable quality videos, especially
if you have great product images
- All you need to so is choose a template or style for the video
and then add text, music, and voice-over etc explaining your
product details
- The software then creates a complete video for your
product
However, it is not really a full-scale product video and final
result is based on the quality of product images you add to it

7. WORKING WITH A PRODUCT
VIDEO CREATION SERVICE
You can work with a product video creation service to get
high-quality videos without the high cost of hiring a
videographer.
- You can discuss your project details with them and they'll
know how many videos and which style of video you want
based on the options they provide
- You can simply send your products directly to their studio,
eliminating a lot of the production and travel costs
associated with hiring a videographer
- They will then create your videos at their studio according to
the project details discussed with you
- When videos are ready, they’ll ship back your products
along with your product videos

8. WANT MORE?
Listentothefullinterviewandseethedetailedblogpostat
www.eCommerceScale.com.
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www.HelpFlow.net, adoneforyouwebsitechatservice.