Presentational devices

1. Colour Use, Denotation and Connotation
DATE:
Today’s Lesson Objectives:
To recognise that producers use colour to convey
meaning;
To understand the terms denotation and
connotation
Today’s Challenge word:
Denotation – how many words can you make out of
the letters. Words must be 3 letters or more!

2. The Psychology of Colour:
• Colour science is real! It is proven that certain colours
have certain effects on human beings and, in order to
study non fiction texts, we need to know what these
effects are.
• On the following slides, you will see just a block of
colour.
• Your task is to literally write down, on your
whiteboard, what feelings and emotions…or
messages that colour conveys to you.
• Listen carefully to all that you are about to learn, as
there will be a detailed test on the colours that

4. • Is seen as trustworthy,
dependable and
committed
• Invokes rest and can
cause the body to
produce chemicals that
are calming
• The physical and mental
effects:
* Calming and sedate
* Cooling
* Aids intuition

6. • The natural greens are seen
as tranquil and refreshing
• Green is considered the
color of peace and ecology
The physical and mental effects
* Soothing
* Relaxing mentally as well as physically
* Helps alleviate depression, nervousness and anxiety
* Offers a sense of renewal, self-control and harmony

8. • Is about optimism, enlightenment, and
happiness
• Shades of golden yellow carry the promise of a
positive future
• The physical and mental effects:
* Mentally stimulating
* Stimulates the nervous system
* Activates memory
* Encourages communication

10. • Connotations of danger (STOP)
• Connotations of sex and passion
• Love, blood and the heart
• The physical and mental effects:
* Increases enthusiasm
* Stimulates energy
* Encourages action and confidence
* A sense of protection from fears and anxiety

11. What colour are you?
• Which colour you choose, will say a lot about
you as a person… what type of person you are.
• From the colours below, on your whiteboard,
choose the one that most appeals to you and
hold it up for us all to see:

12. • Fun and flamboyant
orange radiates
warmth and energy
• The physical and
mental effects:
* Stimulates activity
* Stimulates appetite
* Encourages
socialising

13. • Provokes a sense of mystic and royal
qualities
• The physical and mental effects:
* Uplifting
* Calming to mind and nerves
* Offers a sense of spirituality
* Encourages creativity

14. • stability, reliability, and approachability
• The physical and mental effects:
* Feeling of wholesomeness
* Stability
* Connection with the earth
* Offers a sense orderliness

15. • Projects purity, cleanliness, and neutrality.
• The physical and mental effects:
* Aids mental clarity
* Encourages us to clear clutter or obstacles
* Evokes purification of thoughts or actions
* Enables fresh beginnings

16. • Is authoritative and powerful
• Evokes strong emotions
• The physical and mental
effects:
* feeling inconspicuous
* a restful emptiness
* mysterious evoking a sense
of potential and possibility

17. The Colour Quiz:
• List 1-10 in your books:
1) What colour is seen as trustworthy and
dependable?
2) What colour is seen as authoritative and
powerful ?
3) What colour is associated with purity,
cleanliness, and neutrality?
4) What colour would make people feel happy
and optimistic?
5) What colour do people associate with stability,
reliability, and approachability?

18. The Colour Quiz:
6) What colour would is seen as fun and
flamboyant and radiates warmth and energy?
7) If I was advertising a natural and tranquil
product, what colours should I use?
8) If I wanted to create an advert that warned
people against something, what colour should I
use most?
9) Which particular shade of which colour
promotes the idea of wealth to come in the
future?
10) If I was advertising anything that I wanted to
seem mysterious, what colour should I use?

19. 1
What colour is seen as
trustworthy and dependable?

20. 2
What colour is seen as
authoritative and powerful ?

21. 3
What colour is associated with
purity, cleanliness, and neutrality?

22. 4
What colour would make people feel
happy and optimistic?

23. 5
What colour do people associate with
stability, reliability, and
approachability?

24. 6
What colour would is seen as fun and
flamboyant and radiates warmth and
energy?

25. 7
If I was advertising a natural and
tranquil product, what colours
should I use?

26. 8
If I wanted to create an advert that
warned people against something,
what colour should I use most?

27. 9
Which particular shade of which
colour promotes the idea of wealth
to come in the future?

28. 10
If I was advertising anything that I
wanted to seem mysterious, what
colour should I use?

29. PEA
• Producers use colour for a certain
reason;
• Based on everything that you have just
learnt, I would like you to analyse the
use of colour in the following text and
attempt to write about it using PEA

30. PEA
P The colours used in this
advert are important
because….
E The Producer has used
blue in…
A This suggests…
Extension:
• The producer has also
used white, to give an
impression of…

31. DENOTATION AND
CONNOTATION
Words and images in media texts
can work on more than one level.
You will come across the terms
denotation and connotation
throughout your lessons.
They are important terms for you
to understand.

32. DENOTATION is the straight forward or common-
sense meaning of a sign.
Literally what is actually shown in an image.
A red rose is a flower – that is its straight forward
meaning or denotation
An apple is a fruit we eat-
A lamb is a young sheep-

33. CONNOTATION is the extra, linked meaning
that goes with any sign.
The connotations of a sign will be much more
personal than the straight forward denotation
because they are to do with personal ideas and
feelings about it.
The connotations will not be the same for
everybody.

34. What is it?
• It’s a flower
(denotation)
• But, the connotation is
everything that we
associate with it.
• What so you associate
with roses, record it on
your boards!

35. For romantics a red rose can be a symbol of love.
In Lancashire it is a symbol for the county.
It has even been a symbol for a political party.
These are all connotations or extra layers of meaning that the
image carries with it.

36. What is it? (denotation)
what do we associate with it? (connotation)

37. Think about the apple…
It can be a symbol of health.
It can have associated meanings of New York -“The Big
Apple”.
It can even have stand for sin.
These are all connotations or extra layers of meaning that the
image carries with it.

38. What is it? (denotation)
what do we associate with it? (connotation)

39. And the lamb…
For some a lamb has linked or extra meanings to do with
Wales..
For others it has religious meaning.
It can even stand for a season- Spring .

40. A two step content analysis of pictures.
1. Denotation. Straightforward reading of
what is in the picture.
2. Connotation. The extra, linked meanings
that go with the picture.
1 :- Sky. Sand. Girl. Boy. Donkey.
2:- Beach. Seaside. Holiday. Family holiday. Traditional
British holiday.

41. Notice how other pictures can have different denotational
suggestions but the same connotational suggestions.
The connotations for all of
these pictures is the same as
the previous one-
traditional,family holidays.
The bright colours, blue
skies and smiling faces have
connotations of happiness.

42. Putting it all together:
• On the following page, you will see
another advert.
• This time, you will read the images to
look at the denotation and the
connotations of it.

43. This advert depicts toddlers in roller
skates and this is the denotation of it.
However, what are the connotations of
it?

44. Colour Use, Denotation and Connotation
Today’s Lesson Objectives were:
To recognise that producers use colour to
convey meaning;
To understand the terms denotation and
connotation
The term denotation means:
The term connotation means: