A project report on comprehensive study of j.k white cement

Summer Training Project Report On “Comprehensive study of J.K White Cement” 2426970178435 A report submitted to Ishan Institute of Management & Technology, Greater Noida in the partial fulfillment of full time Post Graduate Diploma in International Business. Submitted To: Submitted By: Ishan Institute of Management & Technology 2, Knowledge Park-1, Greater Noida, Dist.- G. B. Nagar (U.P.) PREFACE Till up to late 80’s cement companies were engrossed, in measures to increase capacity utilization of their plants at the lowest possible cost. Their managers used to solely on achieving high production efficiency. This was because of the wide gap that existed between demand and supply of cement. The government announced various schemes and concessions to the otherwise controlled industries in phases and at various point of time. This triggered off a remarkable about of investment on the part of entrepreneurs including large professional houses; some of them were entering in the foray of cement production. Towards the end of 80’s as a result of heavy investment, production of cement was at its peak with supply outstripping demand. The cement manufacturing association made serious efforts to find ways to increase cement consumption. It submitted various proposals to the government to the export of cement and its uses in building concrete roads, canal lining and other tech-economic sectors. Companies also shifted their attention from output to quality, performance distribution, packaging and other marketing activities. CERTIFICATE This is to certify that the project work done on “Comprehensive study of J.K white cement” submitted to Ishan Institute of Management & Technology, Greater Noida by ………….. in partial fulfillment of the requirement for the award of degree of PG Diploma in International Business is a bonfire work carried out by him under my supervision and guidance. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried during for any other degree/diploma. The original work was carried during 05-05-2010 to 05-07-2010 in J.K White cement. Date: Seal/Stamp INTRODUCTION The crux of the success of any company lies in between of growth and sales. I undertook my summer training as a mandatory part of the curriculum of my Post Graduate Diploma in international Business (P.G.D.IB) course. The summer training was done in a reputed company J.K. White Cement, Kanpur. The duration of the project was 05/05/010 to 05/07/10. This project is proved to be extremely fruitful under the expert guidance of my project guide. It gave me vast exposure to the marketing scenario. The report herewith deals with the topic “Comprehensive study of J.K white cement”. It is concerned with identifying the potential of J.K. White Cement in the Kanpur market, the various findings of the survey among retailers in Kanpur, which includes studying their perception and preferences for different brands of white cement. ACKNOWLEDGEMENT Prior to present anything about the project I want to express my sincere gratitude to all those scholars who have contributed in making it success. I would like to express my deep gratitude to ……………………, Dy. HRD for giving me honour to work with this esteem organization. I am highly indebted to my project guide ………………….., A.S.M. and ……………………., M.E in JK white cement in Kanpur for leaving no stone unturned in providing each and every detail, which I need throughout the project and also provide me such an assignment which enhance my knowledge in the field of the marketing management and he provide me opportunity to learn some technical knowledge as well as practical knowledge of marketing. Under the training I was felling very comfortable like a team member, I have got full support from all marketing team member. Last but not the least I am also grateful to ………………… (Adv. HRD) for providing me the facility for carrying out this task their company. It will be matter of pleasure for me if the readers will draw useful conclusion from the report. DATE DECLARATION The summer training project on “Comprehensive study of J.K white cement” under the guidance of Mr. Anurag Chaudhary M.E in JK white cement Kanpur is the original work done by me. This is the property of the institute & use of this report without prior permission of the institute will be considerable illegal & actionable. Date:- CHAPTER 1:- COMPANY PROFILE INTRODUCTION OF THE COMPANY:- J.K White Cement is the unit of J.K Cement Ltd. The main founder of J.K Group was Lt. Lala Jughilal Singhania and Lala Kamlapat Singhania in 1920 the plant of J.K Cement was established in 1984 at Gotan, Rajasthan. J.K. White Cement pioneered the White Cement industry in India by setting up a state of art plant at Gotan District Nagaur, Rajasthan, the site of world’s purest Limestone deposits. Shri Y.P. Singhania who is a civil engineer from IIT Kanpur and also a renowned industrialist of India, keeping view the demand of White Cement taken interest to setup a plant of White Cement. Plant started production in 1984. Today it is the largest selling and exported White Cement and completed 25 successful years in the market .J.K. Cement is an affiliate of the J.K. Organization, which was founded by Lala Kamlapat Singhania. The J.K. Organization is an association of industrial and commercial companies and has operations in a broad number of industries. The foundation stone of J.K. Organization was laid by Late Lala Juggi Lal Singhania and his son Late Lala Kamlapat Singhania in 1920, helping the nation to become power in the world. Shri Padampat Singhania succeeded in fulfilling the vision and dream of his Grandfather and Father and made J.K. Organization as the 4th largest private sector conglomerate in India. The generation that succeeded, fulfilled the same vision and dream to build to build the enterprise that is J.K. Organization today. Though much has changed in the country and the organization, the original values have remained. The strength on which the J.K. Organization was founded is still the driving force and the founder’s vision, its inspiration. Since from their establishment they are working hard to provide best product to their consumers. At present J.K White is supplied all over the world, they are producing 3 lakh 50 thousand metric tons J.K White Cement is been certified by ISO 14001 (EMS) and OHSAS 18001 and SA8000. Today, J. K. Cement Ltd. is one of the largest cement manufacturers in Northern India. We are also the second largest white cement manufacturer in India by production capacity. While the grey cement is primarily sold in the northern India market, the white cement enjoys demand in the export market including countries like South Africa, Nigeria, Singapore, Bahrain, Bangladesh, Sri Lanka, Kenya, Tanzania, UAE and Nepal. J.K.ORGANIZATION J.K. Organization has a vast portfolio which comprises of various units. Following are the names of the member industries of J.K. Organization. J.K. Synthetics Textiles White Cement J.K. Industries Tyre J.K. Paper J.K. Corporation Industrial scenario of cement industry:-Growth of Cement Industry is always linked to economic growth of the country. Cement demand has posted a healthy growth of 11.16% in fiscal 2005-06, which is substantially higher than 8.57% of the previous fiscal. Industry’s production was also higher. However, this created a favourable demand supply scenario leading to price increase. Industry experts expect this trend to continue for at least 2 – 3 years before new capacities announced are implemented. The prices are now at a level, which support new units to come in. It is a matter of great satisfaction that the present growth in Cement industry is based on fundamentals of development of infrastructure in the country and growth of housing sector both in rural and urban India. Government’s relentless efforts in this direction are worth appreciating. I am very confident that cement industry in India is bound to progress heaps and bounds. White cement industry has limited growth possibilities and options both in terms of production facilities and market opportunities. Product substitutes play a vital role in affecting the demand of white cement. Growth of white cement industry during 2005-06 fiscal was 3.6% only. Current scenario of cement industry:- The Grey Cement units are operating at 100% capacity utilization and impact of better prices would substantially improve the profits of the Company in the current year. The Grey Cement capacity expansion plan of 0.5 million tonnes has been completed in June ’06 within the planned cost and time frame. The additional production in the subsequent quarters will further strengthen the Company’s position in the market and improve the profitability. White Cement capacity expansion from 0.35 to 0.4 million tonnes is in advanced stage and will be completed in Septemeber’06. As regards power projects, majority orders have been placed and these projects are expected to meet the timeline. Current scenario of white cement industry: - The world-wide white cement industry size is about one percent of grey cement industry and in India it is much less than compared to the grey cement industry size of about 189 million tonne per annum. Unlike grey cement, the white cement industry in India is highly concentrated. There are only three manufacturers of white cement in India out of which Tranvancore Cement is restricted to Kerala, whereas JK White and Birla White, the two largest players are having national presence and account for a major chunk of India’s production capacity. Consequently, prices of white cement have been relatively less volatile. The growth of domestic white cement industry was negligible during 2007-08.Wall putty continued to find increasing acceptance from the end consumers and recorded significant growth in 2007-08 over 2006-07. BACKGROUND OF THE COMPANY:- White cement industry is quite old in India in 1956. Travencore Cement Limited (TCL), a Kerla state government undertaking, started production of white cement in India. The production unit was at Kottayam in Kerla. The installed capacity of the unit was 51,000 Mt/Year and the white cement was made out of seashells. At the same time ACC also started production of White Cement. They had two units one at Kymore in Madya Pradesh and other at Porbander in Gujarat. The installed capacities of the units were 25,000 Mt/Year and 35,000 Mt/Year respectively. The brand name was Silver Crete. The White Cement of ACC was not pure white due to the Wet Process technology used by them. Thereafter in 1984, the famous business group J.K. entered into the foray of White Cement production. Their production unit was imported from world leaders in cement F.L. Smidth & Company Denmark. The installed capacity of unit was 80,000 Mt/Year which has increased to 3, 00,000 Mt/Year. The brand name of J.K. White Cement is Camel Brand. In 1988, another big business house entered into production that was Birla Group. Birla White was the initial name of this White Cement by the company. In between, some other companies also entered in to the production of White Cement Nihon Nimam Limited was one of them. They installed the unit at Gotan (Rajasthan) capacity being 2,50,000 Mt/Year and they had collaboration with Nihon Japan. Subsequently at Porbander in Gujarat, Himalaya Cement Company with Brand name Hansa also entered into market. One of the big dealers of ACC, Raghawjee of Karnataka also entered into the production. This lead to a boom in the White Cement market. Around 1986 ACC Cement was shut down as its demand in the market was reducing as “Wet Process Technology” they used was unable to maintain the appropriate standard of whiteness. Along with it other companies like Nihon and Himalaya were also closed due to same or other reasons. Now there is Oligopoly in White Cement Market. Market is consisting of only two big players-: J.K. & Birla. Milestones in JK white cement:- company is completed 25 successful year of their operation. Some of the successful year in which company create millstone is given below:- Year 1975:-Commencement of operations – Nimbahera facility comes into being with initial capacity of 0.30 MTPA. Year 1979:-Capacity expansion at Nimbahera, capacity more than doubled from 0.30 MTPA to 0.72 MTPA by adding a second line. Year 1982:- Third production line added at Nimbahera, with increase in capacity from 0.72 MTPA to 1.14 MTPA. Year 1984:- Commencement of lime-based white cement plant at Gotan, with a capacity of 0.05 MTPA. Year 1987:- Installation of captive thermal power plant at Bamania. Year 1988:- A pre-calciner installed at Nimbahera, capacity enhanced to 1.54 MTPA. Year 1990:- The “Architect of the Year” award instituted. Year 1994:- The “Regional Training Centre “for Northern India, established at the Nimbahera plant with aid from the World Bank and the Danish International Development Agency, commenced service. Year 2001:- Establishment of a new Grey Cement plant with a capacity of 0.75 MTPA at Mangrol. Year 2004:- Capacity at Nimbahera expanded to 2.8 MTPA Year 2006:- This year a very successful year for the J.k organization. In this year company crated several milestones. ,[object Object]

Public issue 20 million Equity Shares of Rs. 10/- each at a price of Rs.148/- per share, following the book-building route

Grey Cement capacity at Nimbahera increased to 4 million tonnes

Jaykaycem Ltd. became a wholly owned subsidiary of the Company and acquired land to set up a Greenfield Grey Cement plant at Mudhol, KarnatakaYear 2007:- Acquired assets of M/s. Nihon Nirmaan Ltd. to produce an expected 0.50 million tones of Grey Cement and Capacity of white cement at Gotan enhanced to 0.40 million tones. 31st March, 2008:-Production and sales of grey cement touched an all-time high of 3.77 million tonnes and 3.76 million tonnes, respectively, during the year. Further, production of Putty (a value added product of white cement) increased by 39%. HEAD OFFICE AND BRANCH OFFICE OF THE COMPANY: - J.K. White Cement is a division of J.K. Synthetics Limited, a 870 corer Rs. company which is a leading company of India. J.K. White Cement works has its Head Office (HO) at Kamla Tower, Kanpur. They have segmented their marketing area in to four Zones. Mr. Yadupati Singhania is the Managing Director (MD) of J.K. White Cement Works. Earlier all marketing activities were carried out from the company’s Head Office located at Kamla Tower, Kanpur but now a days they have shifted their marketing activities to Delhi and being controlled by President (Marketing), Mr. V.P.Singh from Delhi. Copenhagen in Denmark is Home Of F.L. Smith & Company world leader in white cement. In its long and distinguishing history only one has F.L. Smith parted with the original planet that produces the perfect white cement with dry process. And its technical head office in the Ashok Nagar, Udainagar, Rajasthan. And branch offices of the company are spread all over the India. AREA OF BUSINESS OF THE COMPANY:- India is the world’s second largest cement producing country after China. The industry is characterized by a high degree of fragmentation that has created intense competitive pressure on price realizations. Spread across the length and breadth of the country, there are 120 large plants belonging to 56 companies with an installed capacity of around 135mn tons as on March 2002.Basically J.K White cement deals in the production of white cement and grey cement but also provided water proof and wall putty. Company also provides grey cement but it is not as much as popular as white cement. Financial Overview:- JK Cement’s consolidated net sales went up from Rs. 1,233.33 crores in 2006-07 to Rs. 1,458.25 crores in 2007- 08, recording a growth of 18.24 per cent. The net profit moved up from Rs. 178.62 crores in 2006-07 to Rs. 265.17 crores representing a growth of 48.46 per cent. This growth was achieved through the continued investment in the business for reducing costs and creating greater value, such as modernization of the facilities and introducing newer technology to achieve better operational results. Moreover, to enhance shareholders value, the work on brown field facility of Nihon Nirmaan and on a Greenfield facility at Mudhol, Karnataka is well under way. Facts and Figures:- Total Income Working capital Financial Highlights:- For the year:- Year2008-092007-082006-072005-062004-05Total Revenue(in lacs)15047514661112440387851.933881.6Profit After tax(in lacs)14234.426516.5917861.73256.93629.72 HUMAN RESOURCE OF THE COMPANY: - Hiring the talent, motivating and retaining them and ensuring their development is a foremost challenge in today’s business environment. Your Company focuses on building an expert talent base. We groom existing talent as well as fresh recruits from reputed professional institutions in a variety of areas to enable them to take on positions of greater responsibility. On and off the jobs training programs are organized through internal and external 35 resources. Employees are also benefited by the Regional Training Center at the Grey Cement Plant at Nimbahera. The Company firmly recognizes that its human resources are the major source of strength to achieve the Company vision. There is a great team spirit amongst the member of staff. They are key to achieving its vision and are the primary source of competitive advantage. The total number of permanent employee of the Company as at March 31, 2008 was 1664. Further, the Company has a stable and experienced middle and senior level management team, many of whom have been with the Company for more than 20 years. Labour relations have been cordial for over two decades with no interruption of manufacturing activities. BOARD OF DIRECTOR OF THE COMPANY:- Dr. Gaur Hari Singhania is Chairman, holds a Master of Arts degree in Economics and a PhD degree in Economics from Agra University. He has corporate experience spanning 50 years. He has been associated with the Company as its Promoter Director and has led our Company since its inception in 1994. He is also the Chairman of JKSL, Juggilal Kamlapat Cotton Spg. & Wvg. Mills Company Limited and J.K. Traders Limited. J.k organization chart NAMEDESIGNATIONMr. Y.P. SinghaniaMD & CEOMr. R.G. BaglaGroup executive presidentMr. J.P. BajpaiPresident (H.O.)Taxation & Company LawMr. M.P. RawalSenior Vice PresidentTechnical Project Mgmt. ServicesMr. B.K. AroraSenior Vice PresidentWorksMr. V.P.SinghPresidentMarketingMr. A.K. SaraogiPresident CE &CFOCorporate AffairsMr. Rajesh Sharma ManagerHuman ResourceMr. M.M.KhanAdv.Human Resource CHAPTER 2- OBJECTIVE MANAGEMENT PHILOSOPHY:- Company fallows the fallowing philosophy . ,[object Object]

Consistent investments in the most contemporary technology available

Creation of a wide and deep distribution network

Expansion through all routes – Greenfield, Brownfield and acquisitions

Constant focus on cost control & quality

Investment in development of the best talent and intellectual capital creation

Ensuring retention of people and achieve a low people turnover

Ensuring a happy and progressive society is a constant priority VISION OF THE COMPANY:- Company always been inspired by the vision of our founders, our own resilience and ability to constantly challenge the paradigm. And every once in a while, we add a new chapter to this continuous journey of inspiration. J.K. Cement is an inspired organisation. The small beginnings have today accrued to relevant profits and resilience to weather storms. This is J.K. Cement’s story of fighting odds, of raising benchmarks, of institutionalising the spirit of tenacity, responsibility and winning against the odds, which defines our inspiration. To the illustrious story, J.K. Cement now adds a new chapter, the ‘greenest’ till date, the Mudhol plant in Karnataka. The determination to defend and mark out territory, to the participatory instinct in laying a foundation to build histories of candid successes is what J.K. Cement stands for today.Company also have strong brand image in the mind of the consumer so company want to maintain that image with the help of his product and its quality. Company did not compromise with quality of white cement and its whiteness. And company also covers up number no-1 spot in Indian cement industry. For this company also provide the number of technical services to their consumer and dealer such as CTS. Company focused only two Visions. Fill the demand and supply gap:-company wants to fill up the demand and supply gap in the peak season because his strong manufacturing process is situated in the Gotan, Rajasthan and supplied all over the India. After the era of plenty, the cement industry is likely to bogged down by a supply crunch in the near future, projection of a significance growth in domestic demand on account of tremendous boost of housing finance spurt in rural development in to make it necessary to create additional capacity as well as existing one so as to avoid a potential shortage. Over the decades, demand for cement raised at the rate of 8% per anum from 30.2 million tons in 1980-81 to 49 tons in 1990-91 likewise the partial decontrol of cement in 1982. Fallowed by a subsequent withdrawal of distribution of price control in 1989 greatly encouraged capacity there by enabling supply to match demand in 1990-91. Varying estimate has been made about cement consumption in the nineties. While the study conduct by the ICICI projects demand to grow at 8.5% per anum during the eight plan period reaching 69 million tons by 19944-95, the CMA (Cement Manufacture Association) has adopted more cautious approach by pegging demand growth at 7% per anum. Reducing the cost: - J.k white cement is the leading brand name in the industry of white cement in India and also wants to minimize the cost because the price band tries to factor in benefits of lower power cost more than a year in advance. J.k cement (JKC) is one of the leading and largest cement in the manufacturing in north India and second largest white cement producer in India. The company has two grey plant in Rajasthan, with production capacities of 2.8 million tones and 0.75 million tons per anum respectively and a white cement plant in Rajasthan with a capacity of 0.30 million tons per anum. Catering to the northern region (13% market share for grey cement), JKC holds leader ship in Haryana, with market share of 18.4%. Its other market are Delhi, Rajasthan and Punjab where its ranks in the top six player. MISSION OF THE COMPANY: - J.k white wants to delivered that kind of product which help the fulfill the needs of dealer and its final consumer because company knows that Technologies change, needs change, and in turn products change. What remain unchanged, are values and ideas that propel any entity forward. Ideas that are concrete and unwavering, just like their outcome. At JK Cement we are crossing milestones, one after another, propelled by the following concrete ideas: To provide products that fully comply with technical specifications committed to our customers, at the most competitive price. To ensure complete reliability in our dealings with customers, distributors, suppliers & other partners. To operate our manufacturing facilities in such a way, that they help sustain the environment & provide new opportunities for the underprivileged in that region. To ensure that every department of our every office encourages new & better ideas and freedom of expressing the same, and cultivate a work environment that rewards excellence in every employee’s chosen area of work leading to a harmonious & fulfilling atmosphere. To motivate every team member to challenge his last best performance and out do it continually. To remain abreast and imbibe the latest technological trends for the benefit of our customers. VALUE OF THE COMPANY:- J.K white cement have a lot of valuable quality which differ from the its competitor. These are mention below:- One of the Leading white cement producer in India:- White cement accounted for 16.6% of our total cement revenue and 35.2% of adjusted EBITDA from our cement operations in fiscal 2005, and 15.5% of revenues and 26.7% of our adjusted EBITDA from our cement operations in the six months ended September 31, 2005. Unlike grey cement, the white cement industry in India is highly concentrated with the two largest players accounting for the substantial majority of India’s production capacity. Consequently, prices of white cement have been relatively less volatile and sales of white cement have generated more stable cash flows for us even during industry downturns in grey cement. We also believe our position as the second largest producer of white cement in India, together with our nationwide delivery network, significantly enhances the overall brand image of JK Cement. Leading position in attractive Northern India grey cement market:-Based on CMA data, Northern Indian cement manufactures have consistently operated at the highest levels of capacity utilization among India’s five regions. We believe this reflects the strong demand in Northern India for cement products relative to supply. Further, based on capacity expansions announced by cement manufacturers, we expect cement plants in Northern India to continue to operate at high utilization levels and anticipate continued strong demand for our grey cement products in the near and medium-term. company believe that we are well positioned to take advantage of this demand, as the fourth largest grey cement manufacturer in Northern India, and the largest grey cement manufacturer in the state of Rajasthan. Proximity and access to large reserves of high quality limestone:- We have access to large reserves of limestone for both our grey and white cement operations, which we believe are sufficient to sustain our operations well into the future. Based on independent geological surveys of different mines during 1996 to 2001, we believe that our limestone reserves are sufficient to support our current and planned capacity for approximately 40 years for both grey and white cement. (Put in risk - assuming we are able to renew our existing leases upon their expiry) As one of the first cement producers in Northern India, we were able to choose our limestone reserves in an area with high quality limestone resources. In addition to allowing us to produce white cement, which requires high quality limestone, it also provides us with a cost advantage, as we are not required to purchase sweeteners to improve the quality of limestone. Further, our manufacturing plants are in close proximity to our limestone reserves, resulting in lower transportation costs. Finally, our mines that supply our white cement plant at Gotan also have a supply of white clay, an important additive necessary for white cement production. Quality of products and strong brand name:-We believe that brand name and reputation are important to retail purchasers of cement in India. We have built a strong reputation among cement purchasers by consistently providing high quality products. We believe that there is strong customer awareness of our brands, JK Cement (“Sarvashaktiman”), for grey cement in our principal market in Northern India, and JK White (“Camel”), for white cement across India. Further, we believe that our brand name and our reputation for consistently supplying high quality products provide us with a competitive advantage in ensuring that cement dealers carry our products. Company also acquire some other value which helps in the creating the competitive advantage towards its competitors. Advance Technology:-J.K. White Cement is using state of art technology to ensure the consistent quality of raw-materials and manufacturing process. Raw Materials:-High grade and chemically pure Lime Stone is the basic raw material for the manufacture of white cement. J.K. White Cement plant is located at Gotan; district Nagpur in the state Rajasthan, which is one of the best known source of such Lime-Stone. Stringent Quality Control:-J.K. White Cement manufacturing and quality control facility involves technical expertise of F.L. Smith & Company, Denmark, the world leader in cement technology. This essentially gives a upper hand to J.K. White Cement from other in Quality. Latest Quality Control Equipment:-Quality Control by computer & X-Ray (QCX) Analyzer: This equipment ensures quality of materials at all stages of production, online. Fuzzy Logic:-The entire manufacturing activity right from the grinding of the Lime Stone to packing the cement is controlled by the most sophisticated computerized technology called “Fuzzy Logic”. Whiteness:-Perfect white cement which is free from coloring impurities and is strikingly white. Cost Economy:-The higher fineness of J.K. White Cement eliminates excess milling of grinding and also gives spreading capacity and so there is a saving of white cement cost. CHAPTER 3:- C.S.R AND POLICY OF THE COMPANY Company knows that technologies change, needs change, and in turn products change. What remain unchanged, are values and ideas that propel any entity forward. Ideas that are concrete and unwavering, just like their outcome. At JK Cement we are crossing milestones, one after another and also fallows the ethics of the business and highly priority to welfare of the society and environment. CODE OF ETHICS AND BUSINESS CONDUCT OF JK WHITE CEMENT:- Introduction: - Company is committed to conducting its business in accordance with the applicable laws, rules and regulations and with highest standards of business ethics. This code of conduct (hereinafter referred to as “the code”) has been framed and adopted by the company in compliance with the provisions of clause 49 of the listing agreement entered into by the company with the stock exchange and is intended to provide guidance and help in recognising and dealing with ethical issues, provide mechanisms to report unethical conduct, and to help foster a culture of honesty and accountability. Each director, members of the senior management team and the company secretary (hereinafter referred to as “senior managers”) is expected to comply with the letter and spirit of this code. The directors and senior managers of the company must not only comply with applicable laws, rules and regulations but should also promote honest and ethical conduct of the business. They must abide by the policies and procedures that govern the conduct of the company's business. Their responsibilities include helping to create and maintain a culture of high ethical standards and commitment to compliance, and to maintain a work environment that encourages the stakeholders to raise concerns to the attention of the management. Honest and Ethical Conduct:-The directors and senior managers shall act in accordance with the highest standards of personal and professional integrity, honesty and ethical conduct not only on company's premises and offsite but also at company sponsored business, social events as well as any places. They shall act and conduct free from fraud and deception. Their conduct shall conform to the best-accepted professional standards of conduct. Corporate Opportunities:-Directors and senior managers owe a duty to the company to advance its legitimate interests when the opportunity to do so arises. Directors, senior managers are expressly prohibited from: ,[object Object]

Competing directly with the business of the company or with any business that the company is considering.

Using company's property, information, or position for personal gain. If the company has finally decided not to pursue an opportunity that relates to the company's business activity, he/she may pursue such activity only after disclosing the same to the board of directors or the nominated person/committee.Confidentiality:-The directors and senior managers shall maintain the confidentiality of confidential information of the company or that of any customer, supplier or business associate of the company to which company has a duty to maintain confidentiality, except when disclosure is authorised or legally mandated. The confidential information includes all non-public information (including private, proprietary, and other) that might be of use to competitors or harmful to the company or its associates. The use of confidential information for his/her own advantage or profit is also prohibited. Fair dealing: - Each director and senior manager should deal fairly with customers, suppliers, competitors, and employees of group companies. They should not take unfair advantage of anyone through manipulation, concealment, abuse of confidential, proprietary or trade secret information, misrepresentation of material facts, or any other unfair dealing practices. Protection and Proper Use of Company's Assets:-All directors, senior managers should protect company's assets and property and ensure its efficient use. Theft, carelessness, and waste of the company's assets and property have a direct impact on the company's profitability. Company's assets should be used only for legitimate business purposes. Compliance with Laws, Rules, and Regulations:- The directors, senior managers shall comply with all applicable laws, rules, and regulations. Transactions, directly or indirectly, involving securities of the company should not be undertaken without pre-clearance from the company's compliance officer. Any director or senior manager who is unfamiliar or uncertain about the legal rules involving company business conducted by him/her should consult the legal/company law department of the company before taking any action that may jeopardize the company or that individual. Compliance with Code of Conduct:- If any director, senior manager who knows of or suspects of a violation of applicable laws, rules or regulations or this code of conduct, he/she must immediately report the Same to the board of directors/its committee thereof or the compliance officer. Such person should as far as possible provide the details of suspected violations with all known particulars relating to the issue. The company recognises that resolving such problems or concerns will advance the overall interests of the company that will help to safeguard the company's assets, financial integrity and reputation. Violations of this code of ethics will result in disciplinary action, which may even include termination of services of the employee. The company's board or any committee thereof for this purpose shall determine appropriate action in response to violations of this code of ethics. Interpretation of Code: –Any question or interpretation under this code of ethics and business conduct will be handled by the board /committee authorised by the board of the company or the compliance officer of the company. The board of directors or any designated person/committee has the authority to waive compliance with this code of business conduct for any director or senior manager of the company. The person-seeking waiver of this code shall make full disclosure of the particular circumstances to the board or compliance officer/ committee. Code of ethics for Senior Financial Officers:-Honesty, integrity and sound judgment of the senior financial officers is fundamental for the success and reputation of the company. The professional and ethical conduct of the senior financial officers is essential to the proper functioning of the company. The senior finance officers as well as directors of the company shall be bound by the following code of ethics: ,[object Object]

Make full, fair, accurate, timely, and understandable disclosure in reports and documents that the Company files with, or submits or makes periodically, to the shareholders, government authorities, and to the public,

Comply with governmental laws, rules, notifications and regulations applicable to the Company's business,

Disclose to the Board or any committee/officer designated by the Board for this purpose, any material transaction or relationship that reasonably could be expected to give rise to any violations of the code including actual or apparent conflicts with the interests of the company,

Promote prompt reporting of violations of the Code of Ethics to the Board of Directors or any person/committee designated for this purpose, as may be necessary,

Respect the confidentiality of information acquired in the course of employment unless legally obliged to disclose and ensure that no such confidential information is used for personal advantage/benefit,

Maintain the skills necessary and relevant to the Company's needs,

Act in good faith, responsibility, with due care, competence and diligence without misrepresenting material facts,

Refrain from any inappropriate or undue influence of any kind in all dealings with independent auditors, and avoid any actual or apparent conflicts with analysts,

Achieve responsible use of and control over all assets and resources employed or entrusted to them,

Promote ethical and honest behaviour within the Company and its subsidiaries,

All senior financial officers should adhere to both the code of business conduct and the code of ethics of the Company. Violation of the code of ethics will lead to appropriate disciplinary action including dismissal from the services of the Company

Any deviation/waiver from this code can only be affected on the sole and absolute discretionary authority of the Board or any person/committee designated by the Board for this purpose.CARPORATE SOCIAL RESPONSIBILITY: -The Company’s Corporate Social Responsibility can be divided into 4 segments – (a) Rural Development – providing water among others. (b) Medical facilities – funding hospitals, eye testing facilities, family planning. (c) Educational facilities – primary as well as higher secondary education, vocational training and private university. (d) Religious endeavours. ,[object Object]

The LK Singhania Education Centre, Gotan is a CBSE-affiliated co-educational institution that imparts education to children of both plant employees and also those from neighbouring villages.

The Company also runs two industrial training institutes that offer vocational training to increase the marketable skills of its students.

Moreover, the Company undertakes free maintenance services in surrounding panchayats. It has contributed in building a community temple, making potable water available and built roads to connect schools.

The Company has also founded a hospital and Nimbahera Dispensary to ensure better health care.

The Company regularly conducts plantation and environment friendly activities in the vicinity of its facilities. Furthermore, arranging sports and developmental activities and financial aid to the Lion’s Club, the Rotary International and other charitable organisations are part of J.K. cement’s societal endeavours.

Responsibility is the virtue of taking control, of ups and downs, profits and losses. As a socially viable organisation, J.K. Cement recognises and fulfils the duties of living and operating within an inseparable and meticulously interdependent network.Company is fully cautious of its responsibilities towards social cause such as the quality of life of employees, welfare of the community and protection of the environment. Company made substantial contributions to the Prime Minister’s Relief Fund for Tsunami victims for their rehabilitation out of this tragic disaster. Company regularly carry out various activities in support of community around its manufacturing facilities by organizing health camps, financial aid and honour to meritorious students, subsidized education, free bus service to students of nearby villages and construction of temples, Dharamshala, hospitals etc. Concrete Road with proper drainage system at Gotan village:-There was no good motor able road available in Gotan and J K management, in the public interest and considering the society as a whole, took the initiative and as a part its social responsibility took up the project of construction of Cement road at Gotan. We constructed the cement road of 1Km. with proper drainage system incurring an expenditure of around Rs. 30 Laces in the year 1991. It proved to be a very helping hand especially for incoming and outgoing heavy trafficbesides easingout thehurdleof theresident of Gotan. On demand of villagers, Company has taken the repair as well as renovation work of the said road in November 2005 on which approximately Rs. 10 to Rs. 15 Laces has been incurred. The waste water is collected out of the village through the drainage system constructed by the company and it is stored in pond and it helps us to increase underground the water level. Sponsorship of annual Eye camps at Gotan:-Till date 20 eye camps have been held i.e. one camp every year. Free medical eye check up at Gotan. Free bus service for operation at Jodhpur/ Ajmer. Free lodging & Boarding and medicines as well as spectacles to all the patients. Yes, the eye operation is through IOL operation and operation is conducted in well-equipped hospital at Jodhpur / Ajmer. We bring the patients to the hospital by bus i.e. checking of the patient is done at Gotan in camp and operation is done in Hospital in operation theater and all the expenses is borne by the company. Approx. 2500 eye operations have been conducted till now. In the every camp the outdoor patient is varying from 800 to 1000 and out of that approx. 125 patients are being selected for eye operation and remaining is given the free medicines/ spectacles in the camp. Hence now approx.15000 patients were benefited. In the year 2005-06 we have conducted 2 eye camps i.e. to tribute to Late Sir Padampat Singhania one extra eye camp was held at Dhanappa village. Street Light for Gotan village:-Though there was facility for electricity in the village, which is so erratic, the roads and streets were not at all provided with lights. Gotan being a most backward area, no major help/support finance or otherwise was forthcoming from the Panchayat /Local Bodies and hence it was thought necessary by our company in the public interest to lend a helping hand and accordingly as per the requirement, we purchased and installed minimum of 50 Street lights to cover major road/streets i.e. the street light has been installed on the road constructed by the company as well as roads of other area also. Tree plantation along the road leading to Gotan:-Gotan is situated in backward Distt. Of Nagaur which falls in the desert area of Thar Rajasthan (India). As a step towards environmental protection, the company has undertaken plantation project since commissioning of the plant and every year 5000-10000 trees of various types are planted in Gotan and nearby area of 20 Km. radius and as on date, Gotan has been developed considerably and has become a green belt in comparison to its surrounding area. This, no doubt, strengthens the ecological position but also helps in bringing more rains during monsoon period in comparison to other nearby areas. The company is incurring approx. Rs. 1, 00,000/- every year. This is also one of major contributions made by us for towards soil conservation and thus ensuring pollution free environment for Gotan and it surroundings. Plants are planted at mines area, various schools of Gotan village, nearby small dhanies, public places, and temple and along the road. For survival of the plant company directly take care to look after of mines area, plantation along the major roads of Gotan and plantation at temples. The plants of other area are being looked after by the concerned authority like Panchayat, Lions Club, School administration etc Organizing Social event for residents of Local area:-Details about such events. Celebration of Dussehra festival - The Dussehra mela is organized every year and preparing the effigies of Rawan, Kumbhkaran & Meghnad from well renowned artist from Kanpur and famous Aatishbaji through Pink city Fire Works Jaipur. Around 25000 gatherings witnessed the mela every year. Durga Pooja – Durga Pooja is celebrated every year in complete Navaratra and various religious and cultural program based on the Indian traditions are performed during this pooja ceremony and large No. of peoples enjoyed the Aarti and cultural program every evening. At the end of the program the Visarjan & Vijay Sammelan is performed in which all the villagers participated. Janmasthami Festival – On this occasion various Jhankies are displayed and Bhajan and Kirtan are arranged by the various artists and large No. of gatherings from Gotan and nearby area are benefited by this program. Annual function of temples – JK has renovated two temples of Gotan village - one is Ramdasji Shyamdasji Samadhi and second is Baba Narayandasji at Chhepianada (Hanuman Temple). Every year on 17th July and 6th February the Annual Function is organized with Ratri Jagaran and open lunger for all public. In both the functions approx. 8000 to 10000 public were participated. Funding & Technical support for Infrastructure projects of Local Community:- - Details about the projects and all the supports provided. Tube Well-to provides drinking water for villagers:-Time and again Rajasthan is affected badly due to scarcity of drinking water and this year also it is suffering from drought. People particularly in interior places suffer very much and in order to take care of this very essential requirement, we have extended our helping hand by digging of tube wells in most needed and essential areas. So far we have dug up three tube wells in different places (electrically operated) along with storage tank etc. in public interest. For this we have spent approx. Rs. 10 lakes. Temple (Renovation of two old temples):- 1-Renovation of Samadhi of Baba Ramdas Shyamdasji: In Gotan, there is a famous Samadhi of Baba Ramdas Shyamdasji, which was then considered next to a Temple in the near vicinity. Public here are ardent worshipper and follower of this great Samadhi and thousands of devotees visit this place to offer puja with large faith. It was a very old Samadhi and the place where it is housed was in a dilapidated condition and needed repairs/renovation and as a step towards religious work, JK White Cement undertook complete renovation of Samadhi building and also constructed two temples in the same premises by installing two idols, (one Lord Shiva and second Bajrangbali/ Hanumanji) where daily puja is being held. Further a Sat sang Hall has also been built for the convenience of SHRADHALU/Devotees. The total expenses made by JK White Cement were Rs. 20 Lacks approximately. Every year, the company celebrates the Anniversary of Installation and Consecration ceremony of deity in which a large gathering (around 10,000) participates with great enthusiasm. Besides offering puja, havans and other devotional functions, the company provides annadhan/ Bhog and Prasad for the entire mass inclusive of many poor villagers and the company on this account spends about Rs. 1.50 Lacks per year. 2. Construction of Hanuman Temple at Chepianada. It is situated in interior part of Gotan i.e. about 5 KM away from our factory and here the villagers are of great worshipper and follower of ‘HANUMANJI’ and of course, we are also a true and firm believer of Bajrangbali. But unfortunately the village was deprived of having any temple to worship and they approached the management for construction of a temple there. Considering the genuineness of the demand as per Hindu mythology and also considering the fact that we too owe something to the society, the management agreed and constructed a temple of medium size by installing an idol of Hanumanji made of famous Makrana Marble. A big Satsang hall has also been built for facilities of devotees to offer various puja, kirtans, havans and other functions. Approx. Rs. 20 lakes have been spent for this temple. Every year, to celebrate the Installation Anniversary of the deity, the company makes elaborate arrangements at the temple for conducting Puja, Havan and Bhajans and other devotional functions. Pujas and Havans are conducted by the priests and as a part of service to community belonging to Gotan and nearby villages we distribute Annadhan/ Bhog and Prasad to the entire gathering. Regular gathering is approx. 8000-10000 and approx. expenditure incurred is Rs. 1.5 Lacks. Dharamshala (Inn) at Gotan Village:- Rendering hospitality as much as possible is a continuous process at JK. In order to give shelter and comfort for the visiting pilgrims and the public at large (Below Poverty Line) we have constructed a Dharamshala/ Rest House at Gotan near railway station. The rest House has 10 rooms with all living facilities such as Water, Electricity, Beds and other arrangements for stay including the service of security guard. The accommodation is given free of cost and nothing is being charged by us on any account. For this construction we had spent about Rs. 10 lakes. We also are keeping regular maintenance of the same. Free education to the wards of Kargil war heroes:- Help to family members of martyrs of kargil warWe salute the martyrs of Kargil war. Mrs. Sushma Arora, Vice President motivated the School staff, Ladies and complete JK White Cement team for a good cause. Her dynamic leadership and commitment resulted in raising a fund amounting to Rs. 21 lakh. All the employees have contributed their one-month salary for this noble cause. (As on date, total fund is Rs. 30 Lacks). A trust has been created under the guidance of Mrs. Sushma Arora to provide free education to the wards of Kargil Heroes of Nagaur District in our School, giving them free education with free boarding and lodging facility. After a detailed survey and persuasion, we have been able to provide this facility to 11 children of war-affected heroes of Nagaur District. Out of them 4 students already completed their study up to 10+2 level and as on date 7 students (3 boys + 4 girls) are studying in our school. It has been our pride achievement to persuade such affected families to send their girl child to Hostel. As the traditions of the remote locations are very restrictive, it will be our non-stop endeavor to help a child to pass 10+2 education with the help of this Trust. Further if any student wants to carry on his further study the financial help will be provided through the trust. All the local administrators as well as Govt. and media persons have appreciated this noble cause. The employees of JK have taken this project as a challenge to uplift the life style and education level of kids of Kargil Martyrs of Nagaur District. Free bus service for students of nearby villages:-The Company is operating 4 Nos. School Buses free of cost for bringing the wards of the Gotan villagers and nearby area in the radius of 25 Km. all the expenses is borne by the company. The free bus facility is for the students who are studying in our school. Construction of Panchayat building: - The Sarpanch of Gotan Gram Panchayat approached for renovation of Panchayat Building specially changes of flooring by White Cement. The company has under taken the job of flooring of complete Panchayat Building by incurring approx. Rs. 50,000/-. Building for girls school at Gotan village:-Promoting and providing education to both girls and boys is one of our of most ambitious projects and is primary motto of our organization. In Gotan village, there was no separate Senior Secondary school for girls and hence parents do not send their daughters in Co-educational institute. Looking the above genuine need and to keep our commitment on and to serve the needy public, company took up this project with State Government t and Local Panchayat and contributed Rs. 10 Lacs approximately for construction of the school. *The company has contributed towards construction of new building and other infrastructures like furniture. This is Govt. school. *The fee is charged as per Govt. norms which is already subsidized one and very nominal. Construction of Hospitals and colleges:- Most modern & suitably equipped Lala Kamlapat Memorial Hospital at Kanpur. JK Institute of Radiology & Cancer Research at Kanpur. Kailashpat Singhania Institute of Medicine at Kanpur. Lakshmipat Singhania Institute of Cardiology at Kanpur. 100 beded Jaykaylon Women’s Hospital at Kota. 100 beded Jaykaylon Women’s Hospital at Jaipur. Propagated & popularized a number of family planning schemes. Encouraged research in occupational & eye-diseases in different units of JK organization. Dr. Gaur Hari Singhania Institute of Management at Kanpur. ,[object Object],Construction of Dharamshala:- ,[object Object]

Built townships for needy workers in Kanpur, Kota, Jaykaypur, Nimbahera etc. Construction of Temple in township:-JK has also established places of worship to set the moral tune of society. They have constructed Shri Dwarka Dhish Temple, Shri Kamleshwar Temple, Ghats on bank of Ganges, Shri Radhakrishna Temple, other temples at Raman Reti and Brindaban. They have also helped constructing temples, mosque, church, gurudwara in Jaykaypur. Construction of Temple in township:-JK has also established places of worship to set the moral tune of society. They have constructed Shri Dwarka Dhish Temple, Shri Kamleshwar Temple, Ghats on bank of Ganges, Shri Radhakrishna Temple, other temples at Raman Reti and Brindaban. They have also helped constructing temples, mosque, church, gurudwara in Jaykaypur. Construction of school buildings in nearby villages:-From time to time the villagers / Sarpanch of Gotan village and nearby other villages approached company management for maintenance and repair of school buildings or extension of new rooms/ Verandah. As a social contribution to the villagers the company has taken maintenance job like flooring, Plaster of walls, providing of furniture, drinking water facility and toilets in various schools of Primary, Middle & Secondary. All the jobs have been taken in the Govt. school where the kids of poor families are studying. ,[object Object]

Provide drinking water facilities in nearby villages by bore wells Operating an Industrial Training Institute affiliated with National Council for Vocational Training, Govt. of India:- JK Organization has not ignored in the least the head for providing to the public suitable health resorts and stadium for games & sports. Due to its hardships and mankind efforts, JK has won the esteem of general public & appreciation of people in high authority in state as well as union government. For instance, Late Dr. Rajendra Prasad, the first President of India laid the foundation of the JK Institute of Radiology & Cancer Research in 1963, Pandit Jawaharlal Nehru inaugurated the JK Institute of Applied Physics & Technology in 1956. Other milestones:- ,[object Object]

Lala Kamlapatiji visualised the idea of chamber of commerce in UP for businessmen, of businessmen, by businessmen. He laid the foundation stone of merchant’s chamber of UP in Kanpur in 1932 & remained the founder president for 2 years.Running two schools: Padam Vidya Vihar- From K.G. to Vth Class & Kailash Vidya Vihar – From VIth to XII affiliated with Central Board of Secondary Education (CBSE) Govt. of India. More than 1000 students study in these schools. Organization has devoted a substantial portion of the earnings from its ventures for promotion of public good & welfare such as the provision of medical relief, spread of education, relief to poor etc. Education:- ,[object Object]

Established JK Institute of Sociology & Humar Relations (dedicated to Lucknow University).

Providing financial assistance to educational institutions which include the BNSD Inter College, Juhari Balika Vidyalaya, GNK Inter College.

Awarded loans and scholarships to deserving students for higher education.

Established JK Institute of Applied Physics and Technology (dedicated to Allahabad University).

Built hostel for women (dedicated to Kashi Vidyapith).

Built schools at Mumbai, Rayagadha (Orissa), Kota (Rajasthan) and other industrial towns.Environment concern:- To feed the required limestone to our cements plants, we hold four mining leases at Ahirpura, Maliakhera, Karunda and Tilakhera where mining is carried out using deep hole drilling and blasting. But a lot of care has been taken to negate the ill effects of this ecology affecting activity. To begin with, we have converted the dry drilling into wet drilling, water is sprinkled on the haul roads, dense plantation has been cultivated around the working pit, Sequential Blasting Machine and down the hole delay are being used to reduce noise, vibration and fly rock. Water is kept stored in the forth bench for use during summer as it also helps recharge the ground water table. Forestation is carried out at all the four mines as a part of the mining process. Till date, a total of 2, 85,396 plants have been planted covering a total area of over 65 hectares. Necessary arrangement for watering these plants, ensuring their survival, has also been done in the form of construction of 6 water tanks combined with the facilitation of direct water supply pipelines and water tankers We have also focused on the Waste Dump Management. The generation of waste material along with mining of limestone at all our mines, is almost negligible. However, some waste like Interstitial Clay, when generated, is excavated separately and dumped at the specified places. These waste dumps are being properly leveled which are then covered with black cotton soil scraped from other parts of the pit only. This forms the bed for plantation or forestation. The height of the dumps is kept only 5 to 6 mtrs. So that there will be no chance of destabilizing of these dumps after plantation in the long run. Besides, JK Organization, is also involved in setting up a number of Primary Schools, Secondary Schools, Industrial Training Institutes, Institutes of Management & Research, Institute of Medicine, Institute of Cardiology, Institute of Radiology & Cancer Research and Dr. Gaur Hari Singhania Academy of Productivity Science & Environmental Engineering. Tree plantation at Gotan village CERTIFICATION:-JK white cement product also recognized by various parameter such as working culture, environment, quality and safety And its product are certified by the government .The explanation of these parameter is given below. ISO:-international standard organization is a system which adopted by any company os that working should be smooth.Jk white cement is got ISO 9001(QMS) and ISO 14001 (EMS) OHSAS 18001 and SA 8000. ISO 9001 (QMS):- Quality measurement standard maintains the quality of the JK white. ISO 14001(EMS):- environment measurement standard concern about the products integrity of the products. Their means products are environment friendly or not. Product did not harm to the nature. OHSAS 18001:- This standard keeps the eyes on the security and welfare of the employee. It means in the production of white cement all the employee wears mask and glapes during process of manufacture of the white cement. SA 8000:- Social accountability standard keep the eyes on welfare of the society it means that what is doing by the company for the welfare of the society and employees. CHAPTER 4:- PRODUCT, PLANT AND SERVICE OF THE COMPANY J.K. CEMENT PRODUCT RANGE:-Basically company deals in the production of fallowing products 1-White Cement 2-Wall Putty 3-Water Proof The year was 1984 the company J.K. White Cement works with F.L. Smith. The essential ingredient for any White Cement is Lime Stone, purer the Lime Stone the White will be the Cement. J.K. White Cement has installed for the first time in the world the FUZU LOGIC PROCESS CONTROLS SYSTEM and QCX (QUALITY BY X-RAY). QCX is fully computerized chemical supervision and control system, which covers the various processing stages of cement production, based on the X-Ray Spectrometer technique providing accurate analysis of chemical composition. This twin system i.e. FUZZY LOGIC SYSTEM and QCX SYSTEM has greatly helped in producing matchless quality of White Cement. When it comes to White Cement a shade of difference makes all the difference and to create the difference J.K. went all the way to Denmark to F.L. Smith World leader in White Cement. Architects have for long looked for the perfect White Cement. Cement that sets quickly, spread evenly and smoothly and of course perfectly white. J.K. provides technical and design related services for builders and architects. J.K. White Cement has been awarded with ISO - 9001:2000 certificates for its quality management system standard applicable to manufacturing and sale of white cement by LIOYD’S REGISTER QUALITY ASSURANCE. Company has also ISO-14001 certificate, which is issued to a company for a pollution free production means an Eco-friendly Production. Application of white cement:- J.K white cement have numerous decorative, structural and architecture application in white, light and dark color as moral, plaster .concrete precast components and finished goods. It also have fallowing application. For Floors:- ,[object Object]

Manufacturing and laying of mosic tiles.

Pavements blocks with top layer of white cement or coloured cement.

Extra heavy duty cement concreate tiles.

Tile fixing groutFor walls:- ,[object Object]

White washing with white cement

Exposed aggregate (grit wash) plaster.

Textured plaster (malad/ stone create)

Cast stone finish / marble finish plaster

A project report on comprehensive study of j.k white cement

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A project report on comprehensive study of j.k white cement